AAPL vs. GOOG
Compare and contrast key facts about Apple Inc (AAPL) and Alphabet Inc (GOOG).
Scroll down to visually compare performance, riskiness, drawdowns, and other indicators and decide which better suits your portfolio: AAPL or GOOG.
Correlation
The correlation between AAPL and GOOG is 0.68, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.
Performance
AAPL vs. GOOG - Performance Comparison
Key characteristics
AAPL:
0.27
GOOG:
-0.28
AAPL:
0.63
GOOG:
-0.15
AAPL:
1.09
GOOG:
0.98
AAPL:
0.28
GOOG:
-0.27
AAPL:
0.95
GOOG:
-0.59
AAPL:
9.69%
GOOG:
13.24%
AAPL:
32.34%
GOOG:
30.63%
AAPL:
-81.80%
GOOG:
-44.60%
AAPL:
-23.67%
GOOG:
-24.93%
Fundamentals
AAPL:
$2.97T
GOOG:
$2.00T
AAPL:
$6.43
GOOG:
$8.97
AAPL:
30.93
GOOG:
18.51
AAPL:
2.02
GOOG:
0.98
AAPL:
7.66
GOOG:
5.57
AAPL:
45.92
GOOG:
5.83
AAPL:
$400.37B
GOOG:
$359.71B
AAPL:
$186.70B
GOOG:
$210.76B
AAPL:
$138.87B
GOOG:
$149.88B
Returns By Period
In the year-to-date period, AAPL achieves a -21.05% return, which is significantly lower than GOOG's -18.12% return. Over the past 10 years, AAPL has outperformed GOOG with an annualized return of 21.49%, while GOOG has yielded a comparatively lower 19.36% annualized return.
AAPL
-21.05%
14.54%
-12.99%
8.58%
21.29%
21.49%
GOOG
-18.12%
6.26%
-14.36%
-8.57%
17.71%
19.36%
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Risk-Adjusted Performance
AAPL vs. GOOG — Risk-Adjusted Performance Rank
AAPL
GOOG
AAPL vs. GOOG - Risk-Adjusted Performance Comparison
This table presents a comparison of risk-adjusted performance metrics for Apple Inc (AAPL) and Alphabet Inc (GOOG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Dividends
AAPL vs. GOOG - Dividend Comparison
AAPL's dividend yield for the trailing twelve months is around 0.51%, which matches GOOG's 0.51% yield.
| TTM | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
AAPL Apple Inc | 0.51% | 0.40% | 0.49% | 0.70% | 0.49% | 0.61% | 1.04% | 1.79% | 1.45% | 1.93% | 1.93% | 1.67% |
GOOG Alphabet Inc | 0.51% | 0.32% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Drawdowns
AAPL vs. GOOG - Drawdown Comparison
The maximum AAPL drawdown since its inception was -81.80%, which is greater than GOOG's maximum drawdown of -44.60%. Use the drawdown chart below to compare losses from any high point for AAPL and GOOG. For additional features, visit the drawdowns tool.
Volatility
AAPL vs. GOOG - Volatility Comparison
Apple Inc (AAPL) has a higher volatility of 17.85% compared to Alphabet Inc (GOOG) at 15.00%. This indicates that AAPL's price experiences larger fluctuations and is considered to be riskier than GOOG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Financials
AAPL vs. GOOG - Financials Comparison
This section allows you to compare key financial metrics between Apple Inc and Alphabet Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
AAPL vs. GOOG - Profitability Comparison
AAPL - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, Apple Inc reported a gross profit of 44.87B and revenue of 95.36B. Therefore, the gross margin over that period was 47.1%.
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, Alphabet Inc reported a gross profit of 53.87B and revenue of 90.23B. Therefore, the gross margin over that period was 59.7%.
AAPL - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, Apple Inc reported an operating income of 29.59B and revenue of 95.36B, resulting in an operating margin of 31.0%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, Alphabet Inc reported an operating income of 30.61B and revenue of 90.23B, resulting in an operating margin of 33.9%.
AAPL - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, Apple Inc reported a net income of 24.78B and revenue of 95.36B, resulting in a net margin of 26.0%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, Alphabet Inc reported a net income of 34.54B and revenue of 90.23B, resulting in a net margin of 38.3%.