DOCU vs. NOW
DOCU (DocuSign, Inc.) and NOW (ServiceNow, Inc) are both stocks. Both operate in the Software - Application industry within the Technology sector. Over the past 5 years, DOCU returned -29.19%/yr vs 0.51%/yr for NOW. A 0.59 correlation means they provide meaningful diversification when combined.
Performance
DOCU vs. NOW - Performance Comparison
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Returns By Period
The year-to-date returns for both investments are quite close, with DOCU having a -34.17% return and NOW slightly higher at -33.32%.
DOCU
- 1D
- 1.08%
- 1M
- -1.03%
- YTD
- -34.17%
- 6M
- -36.68%
- 1Y
- -39.20%
- 3Y*
- -6.61%
- 5Y*
- -29.19%
- 10Y*
- —
NOW
- 1D
- -0.90%
- 1M
- 12.87%
- YTD
- -33.32%
- 6M
- -40.96%
- 1Y
- -48.34%
- 3Y*
- -2.72%
- 5Y*
- 0.51%
- 10Y*
- 21.48%
DOCU vs. NOW - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|---|---|
DOCU DocuSign, Inc. | -34.17% | -23.95% | 51.29% | 7.27% | -63.61% | -31.48% | 199.96% | 84.91% | 5.47% |
NOW ServiceNow, Inc | -33.32% | -27.75% | 50.05% | 81.96% | -40.18% | 17.93% | 94.97% | 58.56% | 7.80% |
Correlation
The correlation between DOCU and NOW is 0.63, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.63 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.53 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.61 |
Correlation (All Time) Calculated using the full available price history since Apr 27, 2018 | 0.59 |
The correlation between DOCU and NOW shifts across timeframes, from 0.53 (3 years) to 0.63 (1 year), reflecting how their relationship changes across market environments.
Fundamentals
DOCU:
$8.85B
NOW:
$106.24B
DOCU:
$1.53
NOW:
$1.68
DOCU:
29.42
NOW:
60.81
DOCU:
0.05
NOW:
0.51
DOCU:
2.82
NOW:
7.65
DOCU:
4.86
NOW:
7.83
DOCU:
$3.29B
NOW:
$13.96B
DOCU:
$2.61B
NOW:
$10.69B
DOCU:
$568.83M
NOW:
$2.80B
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Return for Risk
DOCU vs. NOW — Risk / Return Rank
DOCU
NOW
DOCU vs. NOW - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for DocuSign, Inc. (DOCU) and ServiceNow, Inc (NOW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| DOCU | NOW | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.07 | ||
| Sortino ratioReturn per unit of downside risk | +0.22 | ||
| Omega ratioGain probability vs. loss probability | 0.85 | 0.82 | +0.03 |
| Calmar ratioReturn relative to maximum drawdown | -0.80 | -0.82 | +0.02 |
| Martin ratioReturn relative to average drawdown | -1.36 | -1.45 | +0.09 |
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Drawdowns
DOCU vs. NOW - Drawdown Comparison
The maximum DOCU drawdown since its inception was -87.57%, which is greater than NOW's maximum drawdown of -64.54%. Use the drawdown chart below to compare losses from any high point for DOCU and NOW.
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Drawdown Indicators
| DOCU | NOW | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -87.57% | -64.54% | -23.03% |
Max Drawdown (1Y)Largest decline over 1 year | -50.89% | -60.28% | +9.39% |
Max Drawdown (3Y)Largest decline over 3 years | -60.98% | -64.54% | +3.56% |
Max Drawdown (5Y)Largest decline over 5 years | -87.57% | -64.54% | -23.03% |
Max Drawdown (10Y)Largest decline over 10 years | — | -64.54% | — |
Current DrawdownCurrent decline from peak | -85.48% | -56.36% | -29.12% |
Average DrawdownAverage peak-to-trough decline | -49.90% | -13.78% | -36.12% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 30.04% | 34.02% | -3.98% |
Volatility
DOCU vs. NOW - Volatility Comparison
The current volatility for DocuSign, Inc. (DOCU) is 16.54%, while ServiceNow, Inc (NOW) has a volatility of 25.56%. This indicates that DOCU experiences smaller price fluctuations and is considered to be less risky than NOW based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| DOCU | NOW | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 16.54% | 25.56% | -9.02% |
Volatility (6M)Calculated over the trailing 6-month period | 34.72% | 47.01% | -12.29% |
Volatility (1Y)Calculated over the trailing 1-year period | 44.60% | 50.12% | -5.52% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 57.83% | 43.44% | +14.39% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 56.45% | 40.86% | +15.59% |
Dividends
DOCU vs. NOW - Dividend Comparison
Neither DOCU nor NOW has paid dividends to shareholders.
Financials
DOCU vs. NOW - Financials Comparison
This section allows you to compare key financial metrics between DocuSign, Inc. and ServiceNow, Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
DOCU vs. NOW - Profitability Comparison
DOCU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, DocuSign, Inc. reported a gross profit of 658.97M and revenue of 830.24M. Therefore, the gross margin over that period was 79.4%.
NOW - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a gross profit of 2.83B and revenue of 3.77B. Therefore, the gross margin over that period was 75.1%.
DOCU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, DocuSign, Inc. reported an operating income of 111.31M and revenue of 830.24M, resulting in an operating margin of 13.4%.
NOW - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported an operating income of 503.00M and revenue of 3.77B, resulting in an operating margin of 13.3%.
DOCU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, DocuSign, Inc. reported a net income of 78.20M and revenue of 830.24M, resulting in a net margin of 9.4%.
NOW - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, ServiceNow, Inc reported a net income of 469.00M and revenue of 3.77B, resulting in a net margin of 12.4%.
Frequently Asked Questions
DOCU and NOW have a correlation of 0.63, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
NOW has higher volatility (25.56%) compared to DOCU (16.54%). In terms of maximum drawdown, DOCU dropped -87.57% vs NOW's -64.54%.
DOCU currently has the higher Sharpe Ratio (-0.92 vs -0.99), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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