DEO vs. TAP

Last updated Apr 1, 2026

Compare and contrast key facts about Diageo plc (DEO) and Molson Coors Brewing Company (TAP).

Performance

DEO vs. TAP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Diageo plc (DEO) and Molson Coors Brewing Company (TAP). The values are adjusted to include any dividend payments, if applicable.

DEO vs. TAP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
DEO Diageo plc	-13.70%	-29.31%	-10.09%	-16.28%	-17.40%	41.72%	-3.26%	21.39%	-0.43%	44.13%
TAP Molson Coors Brewing Company	-6.81%	-15.53%	-3.43%	22.15%	14.39%	4.12%	-15.20%	-0.44%	-29.88%	-14.11%

Fundamentals

Market Cap DEO : $41.52B TAP : $8.43B
EPS DEO : $9.85 TAP : -$10.79
PS Ratio DEO : 1.11 TAP : 0.77
PB Ratio DEO : 4.82 TAP : 0.82
Total Revenue (TTM) DEO : $37.37B TAP : $11.14B
Gross Profit (TTM) DEO : $22.42B TAP : $4.27B
EBITDA (TTM) DEO : $10.72B TAP : -$1.79B

Returns By Period

In the year-to-date period, DEO achieves a -13.70% return, which is significantly lower than TAP's -6.81% return. Over the past 10 years, DEO has outperformed TAP with an annualized return of -1.15%, while TAP has yielded a comparatively lower -5.44% annualized return.

DEO

• 1D: 1.36%
• 1M: -16.82%
• YTD: -13.70%
• 6M: -19.94%
• 1Y: -27.09%
• 3Y*: -23.51%
• 5Y*: -12.77%
• 10Y*: -1.15%

TAP

• 1D: 0.33%
• 1M: -11.20%
• YTD: -6.81%
• 6M: -2.86%
• 1Y: -26.43%
• 3Y*: -2.79%
• 5Y*: -0.75%
• 10Y*: -5.44%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

DEO vs. TAP — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

DEO

DEO Risk / Return Rank: 10
DEO Sharpe Ratio Rank: 8
DEO Sortino Ratio Rank: 11
DEO Omega Ratio Rank: 10
DEO Calmar Ratio Rank: 15
DEO Martin Ratio Rank: 6

TAP

TAP Risk / Return Rank: 9
TAP Sharpe Ratio Rank: 4
TAP Sortino Ratio Rank: 6
TAP Omega Ratio Rank: 9
TAP Calmar Ratio Rank: 11
TAP Martin Ratio Rank: 17

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

DEO vs. TAP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Diageo plc (DEO) and Molson Coors Brewing Company (TAP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	DEO	TAP	Difference
Sharpe ratio Return per unit of total volatility	-0.85	-1.03	+0.18
Sortino ratio Return per unit of downside risk	-1.06	-1.42	+0.36
Omega ratio Gain probability vs. loss probability	0.86	0.84	+0.02
Calmar ratio Return relative to maximum drawdown	-0.77	-0.83	+0.06
Martin ratio Return relative to average drawdown	-1.68	-1.27	-0.41
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

DEO vs. TAP - Sharpe Ratio Comparison

The current DEO Sharpe Ratio is -0.85, which is comparable to the TAP Sharpe Ratio of -1.03. The chart below compares the historical Sharpe Ratios of DEO and TAP, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	DEO	TAP	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.85	-1.03	+0.18
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.53	-0.03	-0.50
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.05	-0.19	+0.14
Sharpe Ratio (All Time) Calculated using the full available price history	0.28	0.24	+0.04

Correlation

The correlation between DEO and TAP is 0.30, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

DEO vs. TAP - Dividend Comparison

DEO's dividend yield for the trailing twelve months is around 3.38%, less than TAP's 4.39% yield.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
DEO Diageo plc	3.38%	4.80%	3.26%	2.77%	2.16%	1.82%	2.29%	2.07%	2.51%	2.18%	3.00%	3.13%
TAP Molson Coors Brewing Company	4.39%	4.03%	3.07%	2.68%	2.95%	1.47%	1.26%	3.64%	2.92%	2.00%	1.69%	1.75%

Drawdowns

DEO vs. TAP - Drawdown Comparison

The maximum DEO drawdown since its inception was -63.41%, smaller than the maximum TAP drawdown of -67.73%. Use the drawdown chart below to compare losses from any high point for DEO and TAP.

Drawdown Indicators

	DEO	TAP	Difference
Max Drawdown Largest peak-to-trough decline	-63.41%	-67.73%	+4.32%
Max Drawdown (1Y) Largest decline over 1 year	-35.75%	-31.47%	-4.28%
Max Drawdown (5Y) Largest decline over 5 years	-63.41%	-36.21%	-27.20%
Max Drawdown (10Y) Largest decline over 10 years	-63.41%	-67.73%	+4.32%
Current Drawdown Current decline from peak	-62.41%	-50.60%	-11.81%
Average Drawdown Average peak-to-trough decline	-12.71%	-22.66%	+9.95%
Ulcer Index Depth and duration of drawdowns from previous peaks	16.37%	20.49%	-4.12%

Volatility

DEO vs. TAP - Volatility Comparison

The current volatility for Diageo plc (DEO) is 6.63%, while Molson Coors Brewing Company (TAP) has a volatility of 7.61%. This indicates that DEO experiences smaller price fluctuations and is considered to be less risky than TAP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	DEO	TAP	Difference
Volatility (1M) Calculated over the trailing 1-month period	6.63%	7.61%	-0.98%
Volatility (6M) Calculated over the trailing 6-month period	26.83%	20.12%	+6.71%
Volatility (1Y) Calculated over the trailing 1-year period	31.87%	25.67%	+6.20%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	24.27%	25.94%	-1.67%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	23.13%	28.40%	-5.27%

Financials

DEO vs. TAP - Profitability Comparison

The chart below illustrates the profitability comparison between Diageo plc and Molson Coors Brewing Company over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

DEO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.

TAP - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Molson Coors Brewing Company reported a gross profit of 968.30M and revenue of 2.66B. Therefore, the gross margin over that period was 36.4%.

DEO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.

TAP - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Molson Coors Brewing Company reported an operating income of 324.30M and revenue of 2.66B, resulting in an operating margin of 12.2%.

DEO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.

TAP - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Molson Coors Brewing Company reported a net income of 238.30M and revenue of 2.66B, resulting in a net margin of 9.0%.