DEO vs. TAP
DEO (Diageo plc) and TAP (Molson Coors Brewing Company) are both stocks. Both are in the Consumer Defensive sector — DEO in Beverages - Wineries & Distilleries, TAP in Beverages - Brewers. Over the past 10 years, DEO returned -0.14%/yr vs -6.07%/yr for TAP. Their 0.30 correlation means their historical movements had little consistent relationship.
Performance
DEO vs. TAP - Performance Comparison
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Returns By Period
In the year-to-date period, DEO achieves a 3.11% return, which is significantly higher than TAP's -8.97% return. Over the past 10 years, DEO has outperformed TAP with an annualized return of -0.14%, while TAP has yielded a comparatively lower -6.07% annualized return.
DEO
- 1D
- -1.12%
- 1M
- 7.18%
- 6M
- -4.15%
- YTD
- 3.11%
- 1Y
- -6.34%
- 3Y*
- -17.93%
- 5Y*
- -12.60%
- 10Y*
- -0.14%
- ALL TIME*
- 7.45%
TAP
- 1D
- 0.02%
- 1M
- 4.47%
- 6M
- -11.55%
- YTD
- -8.97%
- 1Y
- -10.10%
- 3Y*
- -11.53%
- 5Y*
- -0.03%
- 10Y*
- -6.07%
- ALL TIME*
- 7.40%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
DEO Diageo plc | $88.28M | $81.71M | $94.75M |
| $124.45M | $126.91M | $132.78M |
DEO vs. TAP - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
DEO Diageo plc | 3.11% | -29.31% | -10.09% | -16.28% | -17.40% | 41.72% | -3.26% | 21.39% | -0.43% | 44.13% |
TAP Molson Coors Brewing Company | -8.97% | -15.53% | -3.43% | 22.15% | 14.39% | 4.12% | -15.20% | -0.44% | -29.88% | -14.11% |
Correlation
The correlation between DEO and TAP is 0.56, which is moderate. They have sometimes moved together and sometimes differently, sharing some price drivers without tracking each other closely.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.56 |
Correlation (3Y) Balances recent behavior with more history. | 0.48 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.44 |
Correlation (10Y) Provides a long-term view across more market conditions. | 0.39 |
Correlation (All Time) Calculated using the full available price history since May 13, 1996 | 0.30 |
Over the past year, DEO and TAP have become more correlated (0.56) than their long-term average of 0.30, meaning their price movements have been converging.
Fundamentals
DEO:
$48.95B
TAP:
$7.79B
DEO:
£9.85
TAP:
-$10.85
DEO:
0.98
TAP:
0.72
DEO:
4.24
TAP:
0.78
DEO:
£37.37B
TAP:
$11.19B
DEO:
£22.42B
TAP:
$4.23B
DEO:
£10.72B
TAP:
-$1.54B
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Return for Risk
DEO vs. TAP — Risk / Return Rank
DEO
TAP
DEO vs. TAP - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Diageo plc (DEO) and Molson Coors Brewing Company (TAP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| DEO | TAP | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.19 | ||
| Sortino ratioReturn per unit of downside risk | +0.33 | ||
| Omega ratioGain probability vs. loss probability | 0.99 | 0.96 | +0.04 |
| Calmar ratioReturn relative to maximum drawdown | -0.19 | -0.40 | +0.21 |
| Martin ratioReturn relative to average drawdown | -0.31 | -0.69 | +0.38 |
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Drawdowns
DEO vs. TAP - Drawdown Comparison
The maximum DEO drawdown since its inception was -63.41%, smaller than the maximum TAP drawdown of -67.73%. Use the drawdown chart below to compare losses from any high point for DEO and TAP.
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Drawdown Indicators
| DEO | TAP | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -63.41% | -67.73% | +4.32% |
Max Drawdown (1Y)Largest decline over 1 year | -35.52% | -27.75% | -7.77% |
Max Drawdown (3Y)Largest decline over 3 years | -54.50% | -38.80% | -15.70% |
Max Drawdown (5Y)Largest decline over 5 years | -63.41% | -39.73% | -23.68% |
Max Drawdown (10Y)Largest decline over 10 years | -63.41% | -67.73% | +4.32% |
Current DrawdownCurrent decline from peak | -55.09% | -51.75% | -3.34% |
Average DrawdownAverage peak-to-trough decline | -13.22% | -22.89% | +9.67% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 21.94% | 16.00% | +5.94% |
Volatility
DEO vs. TAP - Volatility Comparison
Diageo plc (DEO) and Molson Coors Brewing Company (TAP) have volatilities of 9.50% and 9.95%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| DEO | TAP | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 9.50% | 9.95% | -0.45% |
Volatility (6M)Calculated over the trailing 6-month period | 27.42% | 21.61% | +5.81% |
Volatility (1Y)Calculated over the trailing 1-year period | 33.30% | 27.69% | +5.61% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 25.19% | 25.96% | -0.77% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 23.48% | 28.51% | -5.03% |
Dividends
DEO vs. TAP - Dividend Comparison
DEO's dividend yield for the trailing twelve months is around 3.77%, less than TAP's 4.57% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
DEO Diageo plc | 3.77% | 4.80% | 3.26% | 2.77% | 2.16% | 1.82% | 2.29% | 2.07% | 2.51% | 2.18% | 3.00% | 3.13% |
TAP Molson Coors Brewing Company | 4.57% | 4.03% | 3.07% | 2.68% | 2.95% | 1.47% | 1.26% | 3.64% | 2.92% | 2.00% | 1.69% | 1.75% |
Financials
DEO vs. TAP - Financials Comparison
This section allows you to compare key financial metrics between Diageo plc and Molson Coors Brewing Company. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
DEO vs. TAP - Profitability Comparison
DEO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.
TAP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Molson Coors Brewing Company reported a gross profit of 897.20M and revenue of 2.35B. Therefore, the gross margin over that period was 38.2%.
DEO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.
TAP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Molson Coors Brewing Company reported an operating income of 258.30M and revenue of 2.35B, resulting in an operating margin of 11.0%.
DEO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.
TAP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Molson Coors Brewing Company reported a net income of 151.30M and revenue of 2.35B, resulting in a net margin of 6.4%.
Frequently Asked Questions
DEO and TAP have a correlation of 0.56, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
TAP has higher volatility (9.95%) compared to DEO (9.50%). In terms of maximum drawdown, DEO dropped -63.41% vs TAP's -67.73%.
DEO currently has the higher Sharpe Ratio (-0.21 vs -0.40), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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