BZUN vs. BABA

Last updated Apr 1, 2026

Compare and contrast key facts about Baozun Inc. (BZUN) and Alibaba Group Holding Limited (BABA).

Performance

BZUN vs. BABA - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Baozun Inc. (BZUN) and Alibaba Group Holding Limited (BABA). The values are adjusted to include any dividend payments, if applicable.

BZUN vs. BABA - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
BZUN Baozun Inc.	-10.15%	-2.21%	-0.73%	-48.30%	-61.87%	-59.53%	3.71%	13.39%	-7.45%	161.47%
BABA Alibaba Group Holding Limited	-14.41%	75.80%	11.77%	-10.83%	-25.84%	-48.96%	9.73%	54.74%	-20.51%	96.37%

Fundamentals

Market Cap BZUN : $138.47M BABA : $302.83B
EPS BZUN : -$4.18 BABA : $37.64
PS Ratio BZUN : 0.01 BABA : 0.30
PB Ratio BZUN : 0.04 BABA : 0.29
Total Revenue (TTM) BZUN : $9.90B BABA : $1.01T
Gross Profit (TTM) BZUN : $5.71B BABA : $411.95B
EBITDA (TTM) BZUN : $34.60M BABA : $132.37B

Returns By Period

In the year-to-date period, BZUN achieves a -10.15% return, which is significantly higher than BABA's -14.41% return. Over the past 10 years, BZUN has underperformed BABA with an annualized return of -8.40%, while BABA has yielded a comparatively higher 5.31% annualized return.

BZUN

• 1D: 2.14%
• 1M: -4.78%
• YTD: -10.15%
• 6M: -40.99%
• 1Y: -12.45%
• 3Y*: -26.50%
• 5Y*: -42.48%
• 10Y*: -8.40%

BABA

• 1D: 2.85%
• 1M: -12.94%
• YTD: -14.41%
• 6M: -29.80%
• 1Y: -3.52%
• 3Y*: 8.94%
• 5Y*: -10.05%
• 10Y*: 5.31%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

BZUN vs. BABA — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

BZUN

BZUN Risk / Return Rank: 33
BZUN Sharpe Ratio Rank: 32
BZUN Sortino Ratio Rank: 33
BZUN Omega Ratio Rank: 32
BZUN Calmar Ratio Rank: 33
BZUN Martin Ratio Rank: 34

BABA

BABA Risk / Return Rank: 38
BABA Sharpe Ratio Rank: 39
BABA Sortino Ratio Rank: 36
BABA Omega Ratio Rank: 36
BABA Calmar Ratio Rank: 39
BABA Martin Ratio Rank: 38

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

BZUN vs. BABA - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Baozun Inc. (BZUN) and Alibaba Group Holding Limited (BABA). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	BZUN	BABA	Difference
Sharpe ratio Return per unit of total volatility	-0.21	-0.08	-0.13
Sortino ratio Return per unit of downside risk	0.12	0.23	-0.11
Omega ratio Gain probability vs. loss probability	1.01	1.03	-0.01
Calmar ratio Return relative to maximum drawdown	-0.26	-0.10	-0.16
Martin ratio Return relative to average drawdown	-0.45	-0.24	-0.21
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

BZUN vs. BABA - Sharpe Ratio Comparison

The current BZUN Sharpe Ratio is -0.21, which is lower than the BABA Sharpe Ratio of -0.08. The chart below compares the historical Sharpe Ratios of BZUN and BABA, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	BZUN	BABA	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.21	-0.08	-0.13
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.57	-0.20	-0.38
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.12	0.12	-0.24
Sharpe Ratio (All Time) Calculated using the full available price history	-0.18	0.07	-0.25

Correlation

The correlation between BZUN and BABA is 0.57, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

BZUN vs. BABA - Dividend Comparison

BZUN has not paid dividends to shareholders, while BABA's dividend yield for the trailing twelve months is around 1.59%.

	TTM	2025	2024	2023
BZUN Baozun Inc.	0.00%	0.00%	0.00%	0.00%
BABA Alibaba Group Holding Limited	1.59%	1.36%	1.96%	1.29%

Drawdowns

BZUN vs. BABA - Drawdown Comparison

The maximum BZUN drawdown since its inception was -97.03%, which is greater than BABA's maximum drawdown of -80.09%. Use the drawdown chart below to compare losses from any high point for BZUN and BABA.

Drawdown Indicators

	BZUN	BABA	Difference
Max Drawdown Largest peak-to-trough decline	-97.03%	-80.09%	-16.94%
Max Drawdown (1Y) Largest decline over 1 year	-56.08%	-35.58%	-20.50%
Max Drawdown (5Y) Largest decline over 5 years	-94.81%	-74.12%	-20.69%
Max Drawdown (10Y) Largest decline over 10 years	-97.03%	-80.09%	-16.94%
Current Drawdown Current decline from peak	-96.40%	-58.34%	-38.06%
Average Drawdown Average peak-to-trough decline	-58.12%	-37.23%	-20.89%
Ulcer Index Depth and duration of drawdowns from previous peaks	32.78%	15.43%	+17.35%

Volatility

BZUN vs. BABA - Volatility Comparison

Baozun Inc. (BZUN) has a higher volatility of 25.33% compared to Alibaba Group Holding Limited (BABA) at 12.47%. This indicates that BZUN's price experiences larger fluctuations and is considered to be riskier than BABA based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	BZUN	BABA	Difference
Volatility (1M) Calculated over the trailing 1-month period	25.33%	12.47%	+12.86%
Volatility (6M) Calculated over the trailing 6-month period	37.35%	29.36%	+7.99%
Volatility (1Y) Calculated over the trailing 1-year period	60.24%	45.97%	+14.27%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	74.22%	51.12%	+23.10%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	70.16%	43.22%	+26.94%

Financials

BZUN vs. BABA - Profitability Comparison

The chart below illustrates the profitability comparison between Baozun Inc. and Alibaba Group Holding Limited over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

BZUN - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Baozun Inc. reported a gross profit of 2.35B and revenue of 3.13B. Therefore, the gross margin over that period was 75.2%.

BABA - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Alibaba Group Holding Limited reported a gross profit of 112.89B and revenue of 280.91B. Therefore, the gross margin over that period was 40.2%.

BZUN - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Baozun Inc. reported an operating income of 172.80M and revenue of 3.13B, resulting in an operating margin of 5.5%.

BABA - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Alibaba Group Holding Limited reported an operating income of 18.44B and revenue of 280.91B, resulting in an operating margin of 6.6%.

BZUN - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Baozun Inc. reported a net income of -37.43M and revenue of 3.13B, resulting in a net margin of -1.2%.

BABA - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Alibaba Group Holding Limited reported a net income of 16.16B and revenue of 280.91B, resulting in a net margin of 5.8%.