Highlights
- Market Cap
- $138.47M
- Enterprise Value
- $3.15B
- EPS (TTM)
- -$4.18
- Total Revenue (TTM)
- $9.90B
- Gross Profit (TTM)
- $5.71B
- EBITDA (TTM)
- $34.60M
- Year Range
- $2.07 - $4.88
- Target Price
- $5.35
- ROA (TTM)
- -2.49%
- ROE (TTM)
- -6.63%
Share Price Chart
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Performance
Performance Chart
The chart shows the growth of an initial investment of $10,000 in Baozun Inc., comparing it to the performance of the S&P 500 index or another benchmark. All prices have been adjusted for splits and dividends.
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Returns By Period
Baozun Inc. (BZUN) has returned -10.15% so far this year and -12.45% over the past 12 months. Over the last ten years, BZUN has returned -8.40% per year, falling short of the S&P 500 Index benchmark, which averaged 12.16% annually.
Baozun Inc.
- 1D
- 2.14%
- 1M
- -4.78%
- YTD
- -10.15%
- 6M
- -40.99%
- 1Y
- -12.45%
- 3Y*
- -26.50%
- 5Y*
- -42.48%
- 10Y*
- -8.40%
Benchmark (S&P 500 Index)
- 1D
- 2.91%
- 1M
- -5.09%
- YTD
- -4.63%
- 6M
- -2.39%
- 1Y
- 16.33%
- 3Y*
- 16.69%
- 5Y*
- 10.18%
- 10Y*
- 12.16%
Monthly Returns
Based on dividend-adjusted daily data since May 21, 2015, BZUN's average daily return is +0.05%, while the average monthly return is +0.65%. At this rate, your investment would double in approximately 8.9 years.
Historically, 44% of months were positive and 56% were negative. The best month was Aug 2016 with a return of +86.6%, while the worst month was Aug 2015 at -38.4%. The longest winning streak lasted 7 consecutive months, and the longest losing streak was 6 months.
On a daily basis, BZUN closed higher 48% of trading days. The best single day was Dec 16, 2024 with a return of +36.0%, while the worst single day was Aug 22, 2017 at -24.2%.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 0.75% | -6.34% | -4.78% | -10.15% | |||||||||
| 2025 | 18.75% | -1.55% | -14.15% | -4.40% | 9.20% | -12.28% | 8.40% | 25.09% | 19.47% | -19.01% | -12.80% | -6.99% | -2.21% |
| 2024 | -19.34% | 6.79% | -2.54% | 13.04% | 2.69% | -12.36% | 1.28% | -3.38% | 56.33% | -12.57% | -18.53% | 6.67% | -0.73% |
| 2023 | 43.58% | -17.35% | -4.29% | -23.09% | -15.12% | 1.53% | 29.32% | -24.22% | -20.72% | -2.58% | -1.32% | -8.05% | -48.30% |
| 2022 | -4.60% | -20.59% | -18.52% | -10.96% | 18.06% | 21.29% | -20.48% | -2.30% | -26.12% | -37.26% | 10.15% | 22.12% | -61.87% |
| 2021 | 19.33% | 12.05% | -16.96% | -8.99% | -0.06% | 2.16% | -30.25% | -2.59% | -27.20% | -1.31% | -20.29% | 0.80% | -59.53% |
Benchmark Metrics
Baozun Inc. has an annualized alpha of -4.34%, beta of 1.32, and R² of 0.11 versus S&P 500 Index. Calculated based on daily prices since May 22, 2015.
- This stock participated in 140.70% of S&P 500 Index downside but only 38.85% of its upside — more exposed to losses than it benefited from rallies.
- R² of 0.11 means this stock moves largely independently of S&P 500 Index — capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.
- Alpha
- -4.34%
- Beta
- 1.32
- R²
- 0.11
- Upside Capture
- 38.85%
- Downside Capture
- 140.70%
Return for Risk
Risk / Return Rank
BZUN ranks 32 for risk / return — below 32% of stocks on our site. The returns aren't fully compensating for the risk involved. This isn't necessarily a dealbreaker, but factor it into your decision — especially if you're risk-averse.
Return / Risk — by metrics
The table below present risk-adjusted performance metrics for Baozun Inc. (BZUN) and compare them to a chosen benchmark (S&P 500 Index).
| BZUN | Benchmark | Difference | |
|---|---|---|---|
Sharpe ratioReturn per unit of total volatility | -0.21 | 0.90 | -1.10 |
Sortino ratioReturn per unit of downside risk | 0.12 | 1.39 | -1.27 |
Omega ratioGain probability vs. loss probability | 1.01 | 1.21 | -0.20 |
Calmar ratioReturn relative to maximum drawdown | -0.26 | 1.40 | -1.66 |
Martin ratioReturn relative to average drawdown | -0.45 | 6.61 | -7.05 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
Explore BZUN risk-adjusted metrics in detail
Dive deeper into individual metrics with historical trends, benchmark comparisons, and performance across different time periods.
Dividends
Dividend History
Drawdowns
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.
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Worst Drawdowns
The table below displays the maximum drawdowns of the Baozun Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.
The maximum drawdown for the Baozun Inc. was 97.03%, occurring on Jan 17, 2024. The portfolio has not yet recovered.
The current Baozun Inc. drawdown is 96.40%.
Depth | Start | To Bottom | Bottom | To Recover | End | Total |
|---|---|---|---|---|---|---|
| -97.03% | Jun 13, 2018 | 1408 | Jan 17, 2024 | — | — | — |
| -63.69% | May 27, 2015 | 90 | Oct 1, 2015 | 230 | Aug 30, 2016 | 320 |
| -39.62% | Oct 11, 2016 | 56 | Dec 29, 2016 | 89 | May 9, 2017 | 145 |
| -31.55% | Sep 19, 2017 | 53 | Dec 1, 2017 | 63 | Mar 6, 2018 | 116 |
| -26.07% | Aug 17, 2017 | 4 | Aug 22, 2017 | 15 | Sep 13, 2017 | 19 |
Volatility
Volatility Chart
The chart below shows the rolling one-month volatility.
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Financials
Financial Performance
The chart below illustrates the trends in the financial health of Baozun Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.
Valuation
The Valuation section provides an overview of how Baozun Inc. is priced in the market compared to other companies in the Internet Retail industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.
PS Ratio
This chart shows the Price-to-Sales (P/S) ratio for BZUN relative to other companies in the Internet Retail industry. Currently, BZUN has a P/S ratio of 0.0. This P/S ratio is low compared to the industry average. It may indicate that the stock is undervalued relative to its revenue, or that the market expects slower growth or lower margins.
PB Ratio
The chart illustrates the Price-to-Book (P/B) ratio for BZUN in comparison with other companies in the Internet Retail industry. Currently, BZUN has a P/B value of 0.0. This P/B ratio is low compared to industry peers. It might indicate the stock is undervalued or that the company’s assets are not expected to generate strong returns.
Income Statement
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