BKNG vs. HSY
BKNG (Booking Holdings Inc.) and HSY (The Hershey Company) are both stocks. BKNG operates in Travel Services (Consumer Cyclical), while HSY operates in Confectioners (Consumer Defensive). Over the past 10 years, BKNG returned 12.44%/yr vs 9.11%/yr for HSY. At a 0.14 correlation, their price movements are largely independent.
Performance
BKNG vs. HSY - Performance Comparison
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Returns By Period
In the year-to-date period, BKNG achieves a -22.63% return, which is significantly lower than HSY's 1.25% return. Over the past 10 years, BKNG has outperformed HSY with an annualized return of 12.44%, while HSY has yielded a comparatively lower 9.11% annualized return.
BKNG
- 1D
- 0.83%
- 1M
- 6.66%
- YTD
- -22.63%
- 6M
- -21.85%
- 1Y
- -23.87%
- 3Y*
- 17.23%
- 5Y*
- 12.82%
- 10Y*
- 12.44%
HSY
- 1D
- 0.45%
- 1M
- -6.45%
- YTD
- 1.25%
- 6M
- 1.34%
- 1Y
- 8.70%
- 3Y*
- -8.39%
- 5Y*
- 3.29%
- 10Y*
- 9.11%
BKNG vs. HSY - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BKNG Booking Holdings Inc. | -22.63% | 8.59% | 41.31% | 76.02% | -16.00% | 7.72% | 8.45% | 19.24% | -0.88% | 18.53% |
HSY The Hershey Company | 1.25% | 10.98% | -6.51% | -17.88% | 21.86% | 29.58% | 5.90% | 40.20% | -2.92% | 12.33% |
Correlation
The correlation between BKNG and HSY is 0.09, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.09 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.05 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.06 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.10 |
Correlation (All Time) Calculated using the full available price history since Mar 31, 1999 | 0.14 |
Fundamentals
BKNG:
$130.96B
HSY:
$37.11B
BKNG:
$7.60
HSY:
$5.38
BKNG:
21.71
HSY:
33.80
BKNG:
4.82
HSY:
3.08
BKNG:
$27.69B
HSY:
$11.99B
BKNG:
$22.16B
HSY:
$4.17B
BKNG:
$9.27B
HSY:
$2.04B
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Return for Risk
BKNG vs. HSY — Risk / Return Rank
BKNG
HSY
BKNG vs. HSY - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Booking Holdings Inc. (BKNG) and The Hershey Company (HSY). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BKNG | HSY | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.07 | ||
| Sortino ratioReturn per unit of downside risk | -1.59 | ||
| Omega ratioGain probability vs. loss probability | 0.89 | 1.08 | -0.19 |
| Calmar ratioReturn relative to maximum drawdown | -0.72 | 0.35 | -1.07 |
| Martin ratioReturn relative to average drawdown | -1.36 | 0.87 | -2.24 |
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Drawdowns
BKNG vs. HSY - Drawdown Comparison
The maximum BKNG drawdown since its inception was -99.32%, which is greater than HSY's maximum drawdown of -49.15%. Use the drawdown chart below to compare losses from any high point for BKNG and HSY.
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Drawdown Indicators
| BKNG | HSY | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -99.32% | -49.15% | -50.17% |
Max Drawdown (1Y)Largest decline over 1 year | -33.35% | -25.01% | -8.34% |
Max Drawdown (3Y)Largest decline over 3 years | -33.35% | -42.23% | +8.88% |
Max Drawdown (5Y)Largest decline over 5 years | -39.53% | -45.25% | +5.72% |
Max Drawdown (10Y)Largest decline over 10 years | -47.77% | -45.25% | -2.52% |
Current DrawdownCurrent decline from peak | -28.50% | -28.02% | -0.48% |
Average DrawdownAverage peak-to-trough decline | -47.05% | -13.10% | -33.95% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 17.53% | 10.00% | +7.53% |
Volatility
BKNG vs. HSY - Volatility Comparison
The current volatility for Booking Holdings Inc. (BKNG) is 6.54%, while The Hershey Company (HSY) has a volatility of 9.48%. This indicates that BKNG experiences smaller price fluctuations and is considered to be less risky than HSY based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BKNG | HSY | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.54% | 9.48% | -2.94% |
Volatility (6M)Calculated over the trailing 6-month period | 26.83% | 20.08% | +6.75% |
Volatility (1Y)Calculated over the trailing 1-year period | 31.94% | 27.49% | +4.45% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 32.26% | 22.77% | +9.49% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 32.45% | 23.44% | +9.01% |
Dividends
BKNG vs. HSY - Dividend Comparison
BKNG's dividend yield for the trailing twelve months is around 0.97%, less than HSY's 3.11% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BKNG Booking Holdings Inc. | 0.97% | 0.72% | 0.70% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
HSY The Hershey Company | 3.11% | 3.01% | 3.24% | 2.39% | 1.67% | 1.76% | 2.07% | 2.03% | 2.57% | 2.24% | 2.32% | 2.50% |
Financials
BKNG vs. HSY - Financials Comparison
This section allows you to compare key financial metrics between Booking Holdings Inc. and The Hershey Company. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BKNG vs. HSY - Profitability Comparison
BKNG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a gross profit of 0.00 and revenue of 5.53B. Therefore, the gross margin over that period was 0.0%.
HSY - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Hershey Company reported a gross profit of 1.22B and revenue of 3.10B. Therefore, the gross margin over that period was 39.4%.
BKNG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported an operating income of 1.27B and revenue of 5.53B, resulting in an operating margin of 23.0%.
HSY - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Hershey Company reported an operating income of 640.69M and revenue of 3.10B, resulting in an operating margin of 20.6%.
BKNG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Booking Holdings Inc. reported a net income of 1.08B and revenue of 5.53B, resulting in a net margin of 19.6%.
HSY - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Hershey Company reported a net income of 435.11M and revenue of 3.10B, resulting in a net margin of 14.0%.
Frequently Asked Questions
BKNG and HSY have a correlation of 0.09, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HSY has higher volatility (9.48%) compared to BKNG (6.54%). In terms of maximum drawdown, BKNG dropped -99.32% vs HSY's -49.15%.
HSY currently has the higher Sharpe Ratio (0.32 vs -0.75), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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