BIDU vs. AAPL
BIDU (Baidu, Inc.) and AAPL (Apple Inc) are both stocks. BIDU operates in Internet Content & Information (Communication Services), while AAPL operates in Consumer Electronics (Technology). Over the past 10 years, BIDU returned -3.47%/yr vs 30.17%/yr for AAPL. At a 0.39 correlation, their price movements are largely independent.
Performance
BIDU vs. AAPL - Performance Comparison
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Returns By Period
In the year-to-date period, BIDU achieves a -14.48% return, which is significantly lower than AAPL's 9.45% return. Over the past 10 years, BIDU has underperformed AAPL with an annualized return of -3.47%, while AAPL has yielded a comparatively higher 30.17% annualized return.
BIDU
- 1D
- -0.02%
- 1M
- -12.56%
- YTD
- -14.48%
- 6M
- -10.18%
- 1Y
- 33.63%
- 3Y*
- -7.08%
- 5Y*
- -9.99%
- 10Y*
- -3.47%
AAPL
- 1D
- -0.34%
- 1M
- -3.82%
- YTD
- 9.45%
- 6M
- 9.81%
- 1Y
- 48.35%
- 3Y*
- 17.28%
- 5Y*
- 17.91%
- 10Y*
- 30.17%
BIDU vs. AAPL - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BIDU Baidu, Inc. | -14.48% | 54.98% | -29.20% | 4.12% | -23.13% | -31.19% | 71.08% | -20.30% | -32.28% | 42.45% |
AAPL Apple Inc | 9.45% | 9.05% | 30.71% | 49.01% | -26.40% | 34.65% | 82.31% | 88.96% | -5.39% | 48.46% |
Correlation
The correlation between BIDU and AAPL is 0.22, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.22 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.26 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.30 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.37 |
Correlation (All Time) Calculated using the full available price history since Aug 5, 2005 | 0.39 |
The correlation between BIDU and AAPL shifts across timeframes, from 0.22 (1 year) to 0.39 (all time), reflecting how their relationship changes across market environments.
Fundamentals
BIDU:
$38.61B
AAPL:
$4.39T
BIDU:
CN¥3.78
AAPL:
$8.24
BIDU:
199.95
AAPL:
36.06
BIDU:
9.08
AAPL:
4.74
BIDU:
2.02
AAPL:
9.79
BIDU:
0.98
AAPL:
41.19
BIDU:
CN¥128.51B
AAPL:
$451.44B
BIDU:
CN¥54.09B
AAPL:
$216.07B
BIDU:
CN¥23.17B
AAPL:
$153.63B
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Return for Risk
BIDU vs. AAPL — Risk / Return Rank
BIDU
AAPL
BIDU vs. AAPL - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Baidu, Inc. (BIDU) and Apple Inc (AAPL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BIDU | AAPL | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.49 | ||
| Sortino ratioReturn per unit of downside risk | -1.71 | ||
| Omega ratioGain probability vs. loss probability | 1.16 | 1.39 | -0.23 |
| Calmar ratioReturn relative to maximum drawdown | 0.98 | 3.52 | -2.54 |
| Martin ratioReturn relative to average drawdown | 2.04 | 8.68 | -6.64 |
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Drawdowns
BIDU vs. AAPL - Drawdown Comparison
The maximum BIDU drawdown since its inception was -77.47%, smaller than the maximum AAPL drawdown of -81.80%. Use the drawdown chart below to compare losses from any high point for BIDU and AAPL.
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Drawdown Indicators
| BIDU | AAPL | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -77.47% | -81.80% | +4.33% |
Max Drawdown (1Y)Largest decline over 1 year | -34.41% | -13.80% | -20.61% |
Max Drawdown (3Y)Largest decline over 3 years | -50.73% | -33.36% | -17.37% |
Max Drawdown (5Y)Largest decline over 5 years | -63.13% | -33.36% | -29.77% |
Max Drawdown (10Y)Largest decline over 10 years | -77.47% | -38.52% | -38.95% |
Current DrawdownCurrent decline from peak | -67.13% | -5.77% | -61.36% |
Average DrawdownAverage peak-to-trough decline | -35.59% | -29.58% | -6.01% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 16.52% | 5.59% | +10.93% |
Volatility
BIDU vs. AAPL - Volatility Comparison
Baidu, Inc. (BIDU) has a higher volatility of 13.65% compared to Apple Inc (AAPL) at 7.01%. This indicates that BIDU's price experiences larger fluctuations and is considered to be riskier than AAPL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BIDU | AAPL | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 13.65% | 7.01% | +6.64% |
Volatility (6M)Calculated over the trailing 6-month period | 35.61% | 16.59% | +19.02% |
Volatility (1Y)Calculated over the trailing 1-year period | 50.63% | 22.59% | +28.04% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 51.98% | 27.52% | +24.46% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 46.31% | 28.94% | +17.37% |
Dividends
BIDU vs. AAPL - Dividend Comparison
BIDU has not paid dividends to shareholders, while AAPL's dividend yield for the trailing twelve months is around 0.35%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
AAPL Apple Inc | 0.35% | 0.38% | 0.40% | 0.49% | 0.70% | 0.49% | 0.61% | 1.04% | 1.79% | 1.45% | 1.93% | 1.93% |
BIDU Baidu, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
BIDU vs. AAPL - Financials Comparison
This section allows you to compare key financial metrics between Baidu, Inc. and Apple Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BIDU vs. AAPL - Profitability Comparison
BIDU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Baidu, Inc. reported a gross profit of 12.41B and revenue of 31.88B. Therefore, the gross margin over that period was 38.9%.
AAPL - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Apple Inc reported a gross profit of 54.78B and revenue of 111.18B. Therefore, the gross margin over that period was 49.3%.
BIDU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Baidu, Inc. reported an operating income of 3.17B and revenue of 31.88B, resulting in an operating margin of 10.0%.
AAPL - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Apple Inc reported an operating income of 35.89B and revenue of 111.18B, resulting in an operating margin of 32.3%.
BIDU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Baidu, Inc. reported a net income of 3.42B and revenue of 31.88B, resulting in a net margin of 10.7%.
AAPL - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Apple Inc reported a net income of 29.58B and revenue of 111.18B, resulting in a net margin of 26.6%.
Frequently Asked Questions
BIDU and AAPL have a correlation of 0.22, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BIDU has higher volatility (13.65%) compared to AAPL (7.01%). In terms of maximum drawdown, BIDU dropped -77.47% vs AAPL's -81.80%.
AAPL currently has the higher Sharpe Ratio (2.16 vs 0.67), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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