BF-B vs. PG
BF-B (Brown-Forman Corporation) and PG (The Procter & Gamble Company) are both stocks. Both are in the Consumer Defensive sector — BF-B in Beverages - Wineries & Distilleries, PG in Household & Personal Products. Over the past 10 years, BF-B returned -2.31%/yr vs 8.46%/yr for PG. At a 0.37 correlation, their price movements are largely independent.
Performance
BF-B vs. PG - Performance Comparison
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Returns By Period
In the year-to-date period, BF-B achieves a 2.70% return, which is significantly lower than PG's 4.86% return. Over the past 10 years, BF-B has underperformed PG with an annualized return of -2.31%, while PG has yielded a comparatively higher 8.46% annualized return.
BF-B
- 1D
- -0.45%
- 1M
- -1.31%
- 6M
- -1.57%
- YTD
- 2.70%
- 1Y
- -4.11%
- 3Y*
- -25.57%
- 5Y*
- -16.26%
- 10Y*
- -2.31%
- ALL TIME*
- 12.69%
PG
- 1D
- -0.69%
- 1M
- -1.52%
- 6M
- 2.23%
- YTD
- 4.86%
- 1Y
- -2.39%
- 3Y*
- 1.32%
- 5Y*
- 3.94%
- 10Y*
- 8.46%
- ALL TIME*
- 10.12%
BF-B vs. PG - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 2.70% | -29.29% | -32.23% | -11.91% | -8.86% | -6.07% | 18.67% | 43.78% | -10.98% | 55.01% |
PG The Procter & Gamble Company | 4.86% | -12.26% | 17.25% | -0.86% | -5.05% | 20.52% | 14.15% | 39.70% | 3.57% | 12.69% |
Correlation
The correlation between BF-B and PG is 0.40, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.40 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.37 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.43 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.42 |
Correlation (All Time) Calculated using the full available price history since Sep 7, 1984 | 0.37 |
Fundamentals
BF-B:
$12.26B
PG:
$344.91B
BF-B:
$1.71
PG:
$5.24
BF-B:
15.40
PG:
28.25
BF-B:
19.14
PG:
6.91
BF-B:
3.18
PG:
4.14
BF-B:
$3.91B
PG:
$86.72B
BF-B:
$2.32B
PG:
$43.64B
BF-B:
$1.19B
PG:
$22.63B
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Return for Risk
BF-B vs. PG — Risk / Return Rank
BF-B
PG
BF-B vs. PG - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Brown-Forman Corporation (BF-B) and The Procter & Gamble Company (PG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BF-B | PG | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.02 | ||
| Sortino ratioReturn per unit of downside risk | +0.16 | ||
| Omega ratioGain probability vs. loss probability | 1.02 | 1.00 | +0.02 |
| Calmar ratioReturn relative to maximum drawdown | -0.16 | -0.15 | -0.01 |
| Martin ratioReturn relative to average drawdown | -0.35 | -0.27 | -0.08 |
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Drawdowns
BF-B vs. PG - Drawdown Comparison
The maximum BF-B drawdown since its inception was -68.96%, which is greater than PG's maximum drawdown of -54.25%. Use the drawdown chart below to compare losses from any high point for BF-B and PG.
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Drawdown Indicators
| BF-B | PG | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -68.96% | -54.25% | -14.71% |
Max Drawdown (1Y)Largest decline over 1 year | -25.48% | -15.52% | -9.96% |
Max Drawdown (3Y)Largest decline over 3 years | -65.65% | -21.15% | -44.50% |
Max Drawdown (5Y)Largest decline over 5 years | -68.31% | -23.77% | -44.54% |
Max Drawdown (10Y)Largest decline over 10 years | -68.96% | -23.77% | -45.19% |
Current DrawdownCurrent decline from peak | -63.89% | -14.17% | -49.72% |
Average DrawdownAverage peak-to-trough decline | -11.74% | -12.17% | +0.43% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 11.86% | 8.89% | +2.97% |
Volatility
BF-B vs. PG - Volatility Comparison
Brown-Forman Corporation (BF-B) has a higher volatility of 10.49% compared to The Procter & Gamble Company (PG) at 7.37%. This indicates that BF-B's price experiences larger fluctuations and is considered to be riskier than PG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BF-B | PG | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 10.49% | 7.37% | +3.12% |
Volatility (6M)Calculated over the trailing 6-month period | 31.54% | 15.87% | +15.67% |
Volatility (1Y)Calculated over the trailing 1-year period | 38.70% | 19.66% | +19.04% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 30.26% | 18.08% | +12.18% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 28.20% | 19.17% | +9.03% |
Dividends
BF-B vs. PG - Dividend Comparison
BF-B's dividend yield for the trailing twelve months is around 3.50%, more than PG's 2.16% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 3.50% | 3.49% | 2.32% | 1.46% | 1.17% | 2.37% | 0.88% | 0.99% | 3.10% | 1.09% | 1.54% | 1.29% |
PG The Procter & Gamble Company | 2.16% | 2.91% | 2.36% | 2.55% | 2.38% | 2.08% | 2.24% | 2.37% | 3.09% | 2.98% | 3.18% | 3.31% |
Financials
BF-B vs. PG - Financials Comparison
This section allows you to compare key financial metrics between Brown-Forman Corporation and The Procter & Gamble Company. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BF-B vs. PG - Profitability Comparison
BF-B - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.
PG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, The Procter & Gamble Company reported a gross profit of 10.51B and revenue of 21.24B. Therefore, the gross margin over that period was 49.5%.
BF-B - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported an operating income of 343.00M and revenue of 1.06B, resulting in an operating margin of 32.5%.
PG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, The Procter & Gamble Company reported an operating income of 4.58B and revenue of 21.24B, resulting in an operating margin of 21.6%.
BF-B - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.
PG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, The Procter & Gamble Company reported a net income of 18.50M and revenue of 21.24B, resulting in a net margin of 0.1%.
Frequently Asked Questions
BF-B and PG have a correlation of 0.40, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BF-B has higher volatility (10.49%) compared to PG (7.37%). In terms of maximum drawdown, BF-B dropped -68.96% vs PG's -54.25%.
BF-B currently has the higher Sharpe Ratio (-0.11 vs -0.12), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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