TPB vs. APP
TPB (Turning Point Brands, Inc.) and APP (AppLovin Corporation) are both stocks. TPB operates in Tobacco (Consumer Defensive), while APP operates in Advertising Agencies (Communication Services). Over the past 5 years, TPB returned 13.44%/yr vs 40.77%/yr for APP. At a 0.20 correlation, their price movements are largely independent.
Performance
TPB vs. APP - Performance Comparison
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Returns By Period
In the year-to-date period, TPB achieves a -25.89% return, which is significantly higher than APP's -30.69% return.
TPB
- 1D
- 6.27%
- 1M
- -10.81%
- YTD
- -25.89%
- 6M
- -24.92%
- 1Y
- 7.28%
- 3Y*
- 52.66%
- 5Y*
- 13.44%
- 10Y*
- 23.67%
APP
- 1D
- -0.50%
- 1M
- -3.04%
- YTD
- -30.69%
- 6M
- -35.89%
- 1Y
- 39.24%
- 3Y*
- 171.29%
- 5Y*
- 40.77%
- 10Y*
- —
TPB vs. APP - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
TPB Turning Point Brands, Inc. | -25.89% | 81.04% | 130.09% | 23.06% | -42.19% | -23.62% |
APP AppLovin Corporation | -30.69% | 108.08% | 712.62% | 278.44% | -88.83% | 34.66% |
Correlation
The correlation between TPB and APP is 0.13, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.13 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.18 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.21 |
Correlation (All Time) Calculated using the full available price history since Apr 15, 2021 | 0.20 |
Fundamentals
TPB:
$1.56B
APP:
$158.19B
TPB:
$3.04
APP:
$11.64
TPB:
26.41
APP:
40.12
TPB:
0.48
APP:
0.12
TPB:
3.17
APP:
25.79
TPB:
4.05
APP:
66.93
TPB:
$480.90M
APP:
$6.16B
TPB:
$273.00M
APP:
$5.45B
TPB:
$102.45M
APP:
$4.87B
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Return for Risk
TPB vs. APP — Risk / Return Rank
TPB
APP
TPB vs. APP - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Turning Point Brands, Inc. (TPB) and AppLovin Corporation (APP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| TPB | APP | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.42 | ||
| Sortino ratioReturn per unit of downside risk | -0.62 | ||
| Omega ratioGain probability vs. loss probability | 1.08 | 1.15 | -0.07 |
| Calmar ratioReturn relative to maximum drawdown | 0.14 | 0.79 | -0.64 |
| Martin ratioReturn relative to average drawdown | 0.31 | 1.54 | -1.23 |
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Drawdowns
TPB vs. APP - Drawdown Comparison
The maximum TPB drawdown since its inception was -72.75%, smaller than the maximum APP drawdown of -91.90%. Use the drawdown chart below to compare losses from any high point for TPB and APP.
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Drawdown Indicators
| TPB | APP | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -72.75% | -91.90% | +19.15% |
Max Drawdown (1Y)Largest decline over 1 year | -50.58% | -49.99% | -0.59% |
Max Drawdown (3Y)Largest decline over 3 years | -50.58% | -57.00% | +6.42% |
Max Drawdown (5Y)Largest decline over 5 years | -63.15% | -91.90% | +28.75% |
Max Drawdown (10Y)Largest decline over 10 years | -72.75% | — | — |
Current DrawdownCurrent decline from peak | -43.81% | -36.34% | -7.47% |
Average DrawdownAverage peak-to-trough decline | -28.76% | -42.48% | +13.72% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 23.25% | 25.48% | -2.23% |
Volatility
TPB vs. APP - Volatility Comparison
The current volatility for Turning Point Brands, Inc. (TPB) is 15.44%, while AppLovin Corporation (APP) has a volatility of 20.85%. This indicates that TPB experiences smaller price fluctuations and is considered to be less risky than APP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| TPB | APP | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 15.44% | 20.85% | -5.41% |
Volatility (6M)Calculated over the trailing 6-month period | 46.69% | 58.78% | -12.09% |
Volatility (1Y)Calculated over the trailing 1-year period | 52.33% | 70.97% | -18.64% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 42.55% | 77.90% | -35.35% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 47.18% | 77.45% | -30.27% |
Dividends
TPB vs. APP - Dividend Comparison
TPB's dividend yield for the trailing twelve months is around 0.39%, while APP has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|---|---|---|
APP AppLovin Corporation | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
TPB Turning Point Brands, Inc. | 0.39% | 0.28% | 0.47% | 0.99% | 1.11% | 0.58% | 0.45% | 0.63% | 0.61% | 0.19% |
Financials
TPB vs. APP - Financials Comparison
This section allows you to compare key financial metrics between Turning Point Brands, Inc. and AppLovin Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
TPB vs. APP - Profitability Comparison
TPB - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Turning Point Brands, Inc. reported a gross profit of 68.30M and revenue of 124.28M. Therefore, the gross margin over that period was 55.0%.
APP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a gross profit of 1.64B and revenue of 1.84B. Therefore, the gross margin over that period was 89.0%.
TPB - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Turning Point Brands, Inc. reported an operating income of 12.48M and revenue of 124.28M, resulting in an operating margin of 10.1%.
APP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported an operating income of 1.44B and revenue of 1.84B, resulting in an operating margin of 78.2%.
TPB - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Turning Point Brands, Inc. reported a net income of 13.94M and revenue of 124.28M, resulting in a net margin of 11.2%.
APP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a net income of 1.21B and revenue of 1.84B, resulting in a net margin of 65.4%.
Frequently Asked Questions
TPB and APP have a correlation of 0.13, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
APP has higher volatility (20.85%) compared to TPB (15.44%). In terms of maximum drawdown, TPB dropped -72.75% vs APP's -91.90%.
APP currently has the higher Sharpe Ratio (0.56 vs 0.14), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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