TPB vs. GOOGL

Last updated Jun 3, 2026

TPB (Turning Point Brands, Inc.) and GOOGL (Alphabet Inc Class A) are both stocks. TPB operates in Tobacco (Consumer Defensive), while GOOGL operates in Internet Content & Information (Communication Services). Over the past 10 years, TPB returned 23.53%/yr vs 25.79%/yr for GOOGL. At a 0.17 correlation, their price movements are largely independent.

Performance

TPB vs. GOOGL - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Turning Point Brands, Inc. (TPB) and Alphabet Inc Class A (GOOGL). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, TPB achieves a -23.87% return, which is significantly lower than GOOGL's 15.69% return. Over the past 10 years, TPB has underperformed GOOGL with an annualized return of 23.53%, while GOOGL has yielded a comparatively higher 25.79% annualized return.

TPB

• 1D: 0.46%
• 1M: -0.18%
• YTD: -23.87%
• 6M: -15.64%
• 1Y: 9.63%
• 3Y*: 56.13%
• 5Y*: 14.86%
• 10Y*: 23.53%

GOOGL

• 1D: -3.86%
• 1M: -6.18%
• YTD: 15.69%
• 6M: 14.73%
• 1Y: 114.82%
• 3Y*: 43.04%
• 5Y*: 25.46%
• 10Y*: 25.79%

*Multi-year figures are annualized to reflect compound growth (CAGR)

TPB vs. GOOGL - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
TPB Turning Point Brands, Inc.	-23.87%	81.04%	130.09%	23.06%	-42.19%	-14.79%	57.08%	5.63%	29.57%	72.88%
GOOGL Alphabet Inc Class A	15.69%	65.99%	36.01%	58.32%	-39.09%	65.30%	30.85%	28.18%	-0.80%	32.93%

Correlation

The correlation between TPB and GOOGL is 0.19, which is low. Their price movements are largely independent, making them effective diversification partners.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.19
Correlation (3Y) Calculated over the trailing 3-year period	0.14
Correlation (5Y) Calculated over the trailing 5-year period	0.18
Correlation (10Y) Calculated over the trailing 10-year period	0.17
Correlation (All Time) Calculated using the full available price history since May 12, 2016	0.17

Fundamentals

Market Cap TPB : $1.61B GOOGL : $4.43T
EPS TPB : $3.04 GOOGL : $13.11
PE Ratio TPB : 27.16 GOOGL : 27.59
PEG Ratio TPB : 0.49 GOOGL : 1.36
PS Ratio TPB : 3.26 GOOGL : 10.46
PB Ratio TPB : 4.17 GOOGL : 9.25
Total Revenue (TTM) TPB : $480.90M GOOGL : $422.57B
Gross Profit (TTM) TPB : $273.00M GOOGL : $255.12B
EBITDA (TTM) TPB : $102.45M GOOGL : $174.08B

Return for Risk

TPB vs. GOOGL — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

TPB

TPB Risk / Return Rank: 46
TPB Sharpe Ratio Rank: 47
TPB Sortino Ratio Rank: 44
TPB Omega Ratio Rank: 47
TPB Calmar Ratio Rank: 45
TPB Martin Ratio Rank: 47

GOOGL

GOOGL Risk / Return Rank: 96
GOOGL Sharpe Ratio Rank: 97
GOOGL Sortino Ratio Rank: 98
GOOGL Omega Ratio Rank: 96
GOOGL Calmar Ratio Rank: 92
GOOGL Martin Ratio Rank: 95

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

TPB vs. GOOGL - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Turning Point Brands, Inc. (TPB) and Alphabet Inc Class A (GOOGL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	TPB	GOOGL	Difference
Sharpe ratio Return per unit of total volatility	0.19	3.95	-3.76
Sortino ratio Return per unit of downside risk	0.58	5.25	-4.67
Omega ratio Gain probability vs. loss probability	1.10	1.64	-0.54
Calmar ratio Return relative to maximum drawdown	0.22	5.47	-5.25
Martin ratio Return relative to average drawdown	0.54	20.41	-19.87
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

TPB vs. GOOGL - Sharpe Ratio Comparison

The current TPB Sharpe Ratio is 0.19, which is lower than the GOOGL Sharpe Ratio of 3.95. The chart below compares the historical Sharpe Ratios of TPB and GOOGL, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	TPB	GOOGL	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.19	3.95	-3.76
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.35	0.82	-0.46
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.49	0.89	-0.40
Sharpe Ratio (All Time) Calculated using the full available price history	0.50	0.84	-0.34

Drawdowns

TPB vs. GOOGL - Drawdown Comparison

The maximum TPB drawdown since its inception was -72.75%, which is greater than GOOGL's maximum drawdown of -65.29%. Use the drawdown chart below to compare losses from any high point for TPB and GOOGL.

Drawdown Indicators

	TPB	GOOGL	Difference
Max Drawdown Largest peak-to-trough decline	-72.75%	-65.29%	-7.46%
Max Drawdown (1Y) Largest decline over 1 year	-50.58%	-20.37%	-30.21%
Max Drawdown (3Y) Largest decline over 3 years	-50.58%	-29.81%	-20.77%
Max Drawdown (5Y) Largest decline over 5 years	-63.15%	-44.32%	-18.83%
Max Drawdown (10Y) Largest decline over 10 years	-72.75%	-44.32%	-28.43%
Current Drawdown Current decline from peak	-42.28%	-10.13%	-32.15%
Average Drawdown Average peak-to-trough decline	-28.69%	-13.02%	-15.67%
Ulcer Index Depth and duration of drawdowns from previous peaks	20.99%	5.46%	+15.53%

Volatility

TPB vs. GOOGL - Volatility Comparison

Turning Point Brands, Inc. (TPB) has a higher volatility of 13.84% compared to Alphabet Inc Class A (GOOGL) at 8.29%. This indicates that TPB's price experiences larger fluctuations and is considered to be riskier than GOOGL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	TPB	GOOGL	Difference
Volatility (1M) Calculated over the trailing 1-month period	13.84%	8.29%	+5.55%
Volatility (6M) Calculated over the trailing 6-month period	44.93%	20.62%	+24.31%
Volatility (1Y) Calculated over the trailing 1-year period	50.61%	29.27%	+21.34%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	42.21%	31.29%	+10.92%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	48.17%	29.11%	+19.06%

Dividends

TPB vs. GOOGL - Dividend Comparison

TPB's dividend yield for the trailing twelve months is around 0.37%, more than GOOGL's 0.23% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017
GOOGL Alphabet Inc Class A	0.23%	0.27%	0.32%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
TPB Turning Point Brands, Inc.	0.37%	0.28%	0.47%	0.99%	1.11%	0.58%	0.45%	0.63%	0.61%	0.19%

Financials

TPB vs. GOOGL - Profitability Comparison

The chart below illustrates the profitability comparison between Turning Point Brands, Inc. and Alphabet Inc Class A over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

TPB - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Turning Point Brands, Inc. reported a gross profit of 68.30M and revenue of 124.28M. Therefore, the gross margin over that period was 55.0%.

GOOGL - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Alphabet Inc Class A reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.

TPB - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Turning Point Brands, Inc. reported an operating income of 12.48M and revenue of 124.28M, resulting in an operating margin of 10.1%.

GOOGL - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc Class A reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.

TPB - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Turning Point Brands, Inc. reported a net income of 13.94M and revenue of 124.28M, resulting in a net margin of 11.2%.

GOOGL - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc Class A reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.

Frequently Asked Questions

Can I hold both TPB and GOOGL in my portfolio?

TPB and GOOGL have a correlation of 0.19, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, TPB or GOOGL?

TPB has higher volatility (13.84%) compared to GOOGL (8.29%). In terms of maximum drawdown, TPB dropped -72.75% vs GOOGL's -65.29%.

Which has better risk-adjusted returns?

GOOGL currently has the higher Sharpe Ratio (3.95 vs 0.19), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.