SBUX vs. XPEL
SBUX (Starbucks Corporation) and XPEL (XPEL, Inc.) are both stocks. Both are in the Consumer Cyclical sector — SBUX in Restaurants, XPEL in Auto Parts. Over the past 10 years, SBUX returned 8.66%/yr vs 47.20%/yr for XPEL. At a 0.13 correlation, their price movements are largely independent.
Performance
SBUX vs. XPEL - Performance Comparison
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Returns By Period
In the year-to-date period, SBUX achieves a 23.87% return, which is significantly higher than XPEL's -9.58% return. Over the past 10 years, SBUX has underperformed XPEL with an annualized return of 8.66%, while XPEL has yielded a comparatively higher 47.20% annualized return.
SBUX
- 1D
- 0.74%
- 1M
- -2.59%
- YTD
- 23.87%
- 6M
- 22.22%
- 1Y
- 13.40%
- 3Y*
- 3.82%
- 5Y*
- 0.57%
- 10Y*
- 8.66%
XPEL
- 1D
- -1.85%
- 1M
- 6.19%
- YTD
- -9.58%
- 6M
- -10.65%
- 1Y
- 24.60%
- 3Y*
- -16.42%
- 5Y*
- -12.94%
- 10Y*
- 47.20%
SBUX vs. XPEL - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
SBUX Starbucks Corporation | 23.87% | -5.26% | -2.48% | -1.19% | -13.18% | 11.15% | 24.19% | 39.09% | 14.74% | 5.36% |
XPEL XPEL, Inc. | -9.58% | 24.96% | -25.83% | -10.34% | -12.04% | 32.43% | 251.95% | 140.10% | 335.82% | 0.00% |
Correlation
The correlation between SBUX and XPEL is 0.23, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.23 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.26 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.32 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.22 |
Correlation (All Time) Calculated using the full available price history since Jul 18, 2007 | 0.13 |
The correlation between SBUX and XPEL shifts across timeframes, from 0.13 (all time) to 0.32 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
SBUX:
$117.80B
XPEL:
$1.25B
SBUX:
$1.31
XPEL:
$1.91
SBUX:
78.64
XPEL:
23.57
SBUX:
3.06
XPEL:
2.55
SBUX:
$38.46B
XPEL:
$489.75M
SBUX:
$12.24B
XPEL:
$208.35M
SBUX:
$5.14B
XPEL:
$78.35M
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Return for Risk
SBUX vs. XPEL — Risk / Return Rank
SBUX
XPEL
SBUX vs. XPEL - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Starbucks Corporation (SBUX) and XPEL, Inc. (XPEL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| SBUX | XPEL | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.12 | ||
| Sortino ratioReturn per unit of downside risk | -0.19 | ||
| Omega ratioGain probability vs. loss probability | 1.09 | 1.13 | -0.03 |
| Calmar ratioReturn relative to maximum drawdown | 0.66 | 0.69 | -0.03 |
| Martin ratioReturn relative to average drawdown | 1.45 | 1.62 | -0.17 |
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Drawdowns
SBUX vs. XPEL - Drawdown Comparison
The maximum SBUX drawdown since its inception was -81.91%, smaller than the maximum XPEL drawdown of -99.44%. Use the drawdown chart below to compare losses from any high point for SBUX and XPEL.
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Drawdown Indicators
| SBUX | XPEL | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -81.91% | -99.44% | +17.53% |
Max Drawdown (1Y)Largest decline over 1 year | -18.53% | -31.79% | +13.26% |
Max Drawdown (3Y)Largest decline over 3 years | -31.97% | -71.47% | +39.50% |
Max Drawdown (5Y)Largest decline over 5 years | -43.68% | -75.62% | +31.94% |
Max Drawdown (10Y)Largest decline over 10 years | -43.68% | -75.62% | +31.94% |
Current DrawdownCurrent decline from peak | -8.15% | -55.49% | +47.34% |
Average DrawdownAverage peak-to-trough decline | -16.24% | -52.41% | +36.17% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 8.37% | 13.55% | -5.18% |
Volatility
SBUX vs. XPEL - Volatility Comparison
The current volatility for Starbucks Corporation (SBUX) is 7.26%, while XPEL, Inc. (XPEL) has a volatility of 11.25%. This indicates that SBUX experiences smaller price fluctuations and is considered to be less risky than XPEL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| SBUX | XPEL | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 7.26% | 11.25% | -3.99% |
Volatility (6M)Calculated over the trailing 6-month period | 21.10% | 29.52% | -8.42% |
Volatility (1Y)Calculated over the trailing 1-year period | 28.48% | 40.53% | -12.05% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 31.68% | 54.79% | -23.11% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 29.47% | 63.67% | -34.20% |
Dividends
SBUX vs. XPEL - Dividend Comparison
SBUX's dividend yield for the trailing twelve months is around 2.40%, while XPEL has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
SBUX Starbucks Corporation | 2.40% | 2.91% | 2.54% | 2.25% | 2.02% | 1.57% | 1.57% | 1.69% | 2.05% | 1.83% | 1.53% | 1.13% |
XPEL XPEL, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
SBUX vs. XPEL - Financials Comparison
This section allows you to compare key financial metrics between Starbucks Corporation and XPEL, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
SBUX vs. XPEL - Profitability Comparison
SBUX - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Starbucks Corporation reported a gross profit of 6.32B and revenue of 9.53B. Therefore, the gross margin over that period was 66.3%.
XPEL - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, XPEL, Inc. reported a gross profit of 51.23M and revenue of 117.35M. Therefore, the gross margin over that period was 43.7%.
SBUX - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Starbucks Corporation reported an operating income of 828.10M and revenue of 9.53B, resulting in an operating margin of 8.7%.
XPEL - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, XPEL, Inc. reported an operating income of 13.01M and revenue of 117.35M, resulting in an operating margin of 11.1%.
SBUX - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Starbucks Corporation reported a net income of 510.90M and revenue of 9.53B, resulting in a net margin of 5.4%.
XPEL - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, XPEL, Inc. reported a net income of 10.35M and revenue of 117.35M, resulting in a net margin of 8.8%.
Frequently Asked Questions
SBUX and XPEL have a correlation of 0.23, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
XPEL has higher volatility (11.25%) compared to SBUX (7.26%). In terms of maximum drawdown, SBUX dropped -81.91% vs XPEL's -99.44%.
XPEL currently has the higher Sharpe Ratio (0.54 vs 0.43), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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