IBUY vs. ONLN

Last updated Jun 24, 2026

IBUY (Amplify Online Retail ETF) and ONLN (ProShares Online Retail ETF) are both Consumer Discretionary Equities funds - IBUY tracks the EQM Online Retail Index while ONLN tracks the ProShares Online Retail Index. Both are passively managed. Over the past 5 years, IBUY returned -12.18%/yr vs -7.66%/yr for ONLN. Their correlation of 0.91 suggests significant overlap in exposure. IBUY charges 0.65%/yr vs 0.58%/yr for ONLN.

Performance

IBUY vs. ONLN - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Amplify Online Retail ETF (IBUY) and ProShares Online Retail ETF (ONLN). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, IBUY achieves a -9.12% return, which is significantly lower than ONLN's -8.58% return.

IBUY

• 1D: 0.18%
• 1M: 3.20%
• YTD: -9.12%
• 6M: -9.86%
• 1Y: 2.17%
• 3Y*: 15.47%
• 5Y*: -12.18%
• 10Y*: 11.07%

ONLN

• 1D: 0.99%
• 1M: -5.60%
• YTD: -8.58%
• 6M: -9.03%
• 1Y: 10.27%
• 3Y*: 19.82%
• 5Y*: -7.66%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

IBUY vs. ONLN - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018
IBUY Amplify Online Retail ETF	-9.12%	15.26%	20.14%	38.01%	-55.71%	-22.99%	123.79%	28.47%	-23.93%
ONLN ProShares Online Retail ETF	-8.58%	33.03%	24.85%	27.37%	-50.07%	-25.22%	111.82%	19.93%	-24.66%

Correlation

The correlation between IBUY and ONLN is 0.86, indicating a strong positive relationship between their price movements. Combining them offers limited diversification - they tend to fall together during downturns.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.86
Correlation (3Y) Calculated over the trailing 3-year period	0.88
Correlation (5Y) Calculated over the trailing 5-year period	0.91
Correlation (All Time) Calculated using the full available price history since Jul 16, 2018	0.91

The correlation between IBUY and ONLN has been stable across timeframes, ranging from 0.86 to 0.91 - a consistent structural relationship.

IBUY vs. ONLN - Sectors Allocation Comparison

Sectors	IBUY	ONLN
Consumer Cyclical	68.1%	95.1%
Communication Services	8.6%	-
Technology	6.0%	3.3%
Financial Services	5.1%	-
Healthcare	5.0%	-
Industrials	4.9%	-
Consumer Defensive	1.7%	1.6%
Real Estate	0.6%	-
Basic Materials	-	-
Energy	-	-
Utilities	-	-

Return for Risk

IBUY vs. ONLN — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

IBUY

IBUY Risk / Return Rank: 10
IBUY Sharpe Ratio Rank: 10
IBUY Sortino Ratio Rank: 10
IBUY Omega Ratio Rank: 10
IBUY Calmar Ratio Rank: 10
IBUY Martin Ratio Rank: 9

ONLN

ONLN Risk / Return Rank: 15
ONLN Sharpe Ratio Rank: 15
ONLN Sortino Ratio Rank: 15
ONLN Omega Ratio Rank: 14
ONLN Calmar Ratio Rank: 15
ONLN Martin Ratio Rank: 15

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

IBUY vs. ONLN - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Amplify Online Retail ETF (IBUY) and ProShares Online Retail ETF (ONLN). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	IBUY	ONLN	Difference
Sharpe ratio: Return per unit of total volatility	0.10	0.42	-0.32
Sortino ratio: Return per unit of downside risk	0.29	0.74	-0.44
Omega ratio: Gain probability vs. loss probability	1.03	1.09	-0.05
Calmar ratio: Return relative to maximum drawdown	0.09	0.52	-0.43
Martin ratio: Return relative to average drawdown	0.20	1.23	-1.03

IBUY vs. ONLN - Sharpe Ratio Comparison

The current IBUY Sharpe Ratio is 0.10, which is lower than the ONLN Sharpe Ratio of 0.42. The chart below compares the historical Sharpe Ratios of IBUY and ONLN, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

IBUY vs. ONLN - Drawdown Comparison

The maximum IBUY drawdown since its inception was -73.00%, roughly equal to the maximum ONLN drawdown of -71.77%. Use the drawdown chart below to compare losses from any high point for IBUY and ONLN.

Drawdown Indicators

	IBUY	ONLN	Difference
Max Drawdown Largest peak-to-trough decline	-73.00%	-71.77%	-1.23%
Max Drawdown (1Y) Largest decline over 1 year	-23.23%	-19.75%	-3.48%
Max Drawdown (3Y) Largest decline over 3 years	-28.87%	-27.97%	-0.90%
Max Drawdown (5Y) Largest decline over 5 years	-71.15%	-69.19%	-1.96%
Max Drawdown (10Y) Largest decline over 10 years	-73.00%	—	—
Current Drawdown Current decline from peak	-51.33%	-40.80%	-10.53%
Average Drawdown Average peak-to-trough decline	-29.75%	-35.45%	+5.70%
Ulcer Index Depth and duration of drawdowns from previous peaks	10.99%	8.35%	+2.64%

Volatility

IBUY vs. ONLN - Volatility Comparison

The current volatility for Amplify Online Retail ETF (IBUY) is 6.65%, while ProShares Online Retail ETF (ONLN) has a volatility of 7.48%. This indicates that IBUY experiences smaller price fluctuations and is considered to be less risky than ONLN based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	IBUY	ONLN	Difference
Volatility (1M) Calculated over the trailing 1-month period	6.65%	7.48%	-0.83%
Volatility (6M) Calculated over the trailing 6-month period	16.52%	18.30%	-1.78%
Volatility (1Y) Calculated over the trailing 1-year period	21.87%	24.36%	-2.49%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	32.13%	33.15%	-1.02%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	29.18%	32.08%	-2.90%

IBUY vs. ONLN - Expense Ratio Comparison

IBUY has a 0.65% expense ratio, which is higher than ONLN's 0.58% expense ratio.

Dividends

IBUY vs. ONLN - Dividend Comparison

IBUY's dividend yield for the trailing twelve months is around 0.12%, less than ONLN's 0.36% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019
IBUY Amplify Online Retail ETF	0.12%	0.11%	0.00%	0.00%	0.00%	0.00%	0.54%	0.29%
ONLN ProShares Online Retail ETF	0.36%	0.30%	0.75%	0.00%	0.00%	0.00%	1.24%	0.00%

Frequently Asked Questions

Can I hold both IBUY and ONLN in my portfolio?

IBUY and ONLN have a correlation of 0.86, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, IBUY or ONLN?

ONLN has higher volatility (7.48%) compared to IBUY (6.65%). In terms of maximum drawdown, IBUY dropped -73.00% vs ONLN's -71.77%.

Which ETF is better, IBUY or ONLN?

On 5-year performance, ONLN leads with -7.66% vs -12.18% for IBUY. On fees, ONLN is cheaper at 0.58% per year. On volatility, IBUY has been the lower-risk option at 6.65%. The better choice depends on whether you care most about return, fees, risk, or income.

Which ETF has performed better, IBUY or ONLN?

Over the 5-year period, ONLN has performed better with a -7.66% return vs -12.18%. Past performance does not guarantee future results, so compare this with risk, fees, and fund exposure.

Which ETF is cheaper, IBUY or ONLN?

ONLN is cheaper with a 0.58% expense ratio, compared with 0.65% for IBUY.

Which ETF pays a higher dividend yield, IBUY or ONLN?

ONLN has the higher dividend yield at 0.36%, compared with 0.12% for IBUY.

What is the main difference between IBUY and ONLN?

IBUY tracks EQM Online Retail Index, while ONLN tracks ProShares Online Retail Index. They also come from different issuers: Amplify and ProShares. Their fees differ too: 0.65% for IBUY and 0.58% for ONLN.

Which has better risk-adjusted returns?

ONLN currently has the higher Sharpe Ratio (0.42 vs 0.10), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.