BR vs. GOOG
BR (Broadridge Financial Solutions, Inc.) and GOOG (Alphabet Inc) are both stocks. BR operates in Information Technology Services (Technology), while GOOG operates in Internet Content & Information (Communication Services). Over the past 10 years, BR returned 10.42%/yr vs 25.97%/yr for GOOG. At a 0.39 correlation, their price movements are largely independent.
Performance
BR vs. GOOG - Performance Comparison
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Returns By Period
In the year-to-date period, BR achieves a -34.29% return, which is significantly lower than GOOG's 14.29% return. Over the past 10 years, BR has underperformed GOOG with an annualized return of 10.42%, while GOOG has yielded a comparatively higher 25.97% annualized return.
BR
- 1D
- 0.68%
- 1M
- 1.34%
- YTD
- -34.29%
- 6M
- -36.25%
- 1Y
- -38.35%
- 3Y*
- -0.94%
- 5Y*
- -0.50%
- 10Y*
- 10.42%
GOOG
- 1D
- 0.45%
- 1M
- -10.19%
- YTD
- 14.29%
- 6M
- 15.49%
- 1Y
- 102.96%
- 3Y*
- 42.67%
- 5Y*
- 23.51%
- 10Y*
- 25.97%
BR vs. GOOG - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BR Broadridge Financial Solutions, Inc. | -34.29% | 0.27% | 11.65% | 56.23% | -25.26% | 21.12% | 26.28% | 30.59% | 7.86% | 39.10% |
GOOG Alphabet Inc | 14.29% | 65.42% | 35.62% | 58.83% | -38.67% | 65.17% | 31.03% | 29.10% | -1.03% | 35.58% |
Correlation
The correlation between BR and GOOG is 0.03, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.03 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.10 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.29 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.37 |
Correlation (All Time) Calculated using the full available price history since Apr 3, 2014 | 0.39 |
Over the past year, the correlation between BR and GOOG has dropped to 0.03 - well below their long-term average of 0.39, suggesting their price drivers have been diverging.
Fundamentals
BR:
$16.95B
GOOG:
$4.38T
BR:
$9.35
GOOG:
$13.11
BR:
15.50
GOOG:
27.31
BR:
1.37
GOOG:
1.34
BR:
2.33
GOOG:
10.35
BR:
6.01
GOOG:
9.16
BR:
$7.32B
GOOG:
$422.57B
BR:
$2.29B
GOOG:
$255.12B
BR:
$1.98B
GOOG:
$174.08B
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Return for Risk
BR vs. GOOG — Risk / Return Rank
BR
GOOG
BR vs. GOOG - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Broadridge Financial Solutions, Inc. (BR) and Alphabet Inc (GOOG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BR | GOOG | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -5.11 | ||
| Sortino ratioReturn per unit of downside risk | -7.20 | ||
| Omega ratioGain probability vs. loss probability | 0.73 | 1.59 | -0.86 |
| Calmar ratioReturn relative to maximum drawdown | -0.84 | 4.99 | -5.83 |
| Martin ratioReturn relative to average drawdown | -1.55 | 17.56 | -19.11 |
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Drawdowns
BR vs. GOOG - Drawdown Comparison
The maximum BR drawdown since its inception was -59.02%, which is greater than GOOG's maximum drawdown of -44.60%. Use the drawdown chart below to compare losses from any high point for BR and GOOG.
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Drawdown Indicators
| BR | GOOG | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -59.02% | -44.60% | -14.42% |
Max Drawdown (1Y)Largest decline over 1 year | -45.55% | -20.75% | -24.80% |
Max Drawdown (3Y)Largest decline over 3 years | -45.55% | -29.35% | -16.20% |
Max Drawdown (5Y)Largest decline over 5 years | -45.55% | -44.60% | -0.95% |
Max Drawdown (10Y)Largest decline over 10 years | -45.55% | -44.60% | -0.95% |
Current DrawdownCurrent decline from peak | -44.60% | -10.19% | -34.41% |
Average DrawdownAverage peak-to-trough decline | -9.04% | -8.89% | -0.15% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 24.78% | 5.88% | +18.90% |
Volatility
BR vs. GOOG - Volatility Comparison
Broadridge Financial Solutions, Inc. (BR) has a higher volatility of 8.82% compared to Alphabet Inc (GOOG) at 7.29%. This indicates that BR's price experiences larger fluctuations and is considered to be riskier than GOOG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BR | GOOG | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 8.82% | 7.29% | +1.53% |
Volatility (6M)Calculated over the trailing 6-month period | 21.61% | 20.47% | +1.14% |
Volatility (1Y)Calculated over the trailing 1-year period | 25.53% | 28.75% | -3.22% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 23.44% | 31.15% | -7.71% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 23.90% | 29.02% | -5.12% |
Dividends
BR vs. GOOG - Dividend Comparison
BR's dividend yield for the trailing twelve months is around 2.69%, more than GOOG's 0.24% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BR Broadridge Financial Solutions, Inc. | 2.69% | 1.66% | 1.49% | 1.48% | 2.04% | 1.33% | 1.46% | 1.66% | 1.77% | 1.53% | 1.90% | 2.12% |
GOOG Alphabet Inc | 0.24% | 0.26% | 0.32% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
BR vs. GOOG - Financials Comparison
This section allows you to compare key financial metrics between Broadridge Financial Solutions, Inc. and Alphabet Inc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BR vs. GOOG - Profitability Comparison
BR - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Broadridge Financial Solutions, Inc. reported a gross profit of 626.90M and revenue of 1.95B. Therefore, the gross margin over that period was 32.1%.
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.
BR - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Broadridge Financial Solutions, Inc. reported an operating income of 359.50M and revenue of 1.95B, resulting in an operating margin of 18.4%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.
BR - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Broadridge Financial Solutions, Inc. reported a net income of 276.30M and revenue of 1.95B, resulting in a net margin of 14.1%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.
Frequently Asked Questions
BR and GOOG have a correlation of 0.03, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BR has higher volatility (8.82%) compared to GOOG (7.29%). In terms of maximum drawdown, BR dropped -59.02% vs GOOG's -44.60%.
GOOG currently has the higher Sharpe Ratio (3.60 vs -1.51), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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