ULTA vs. MO
ULTA (Ulta Beauty, Inc.) and MO (Altria Group, Inc.) are both stocks. ULTA operates in Specialty Retail (Consumer Cyclical), while MO operates in Tobacco (Consumer Defensive). Over the past 10 years, ULTA returned 6.79%/yr vs 7.79%/yr for MO. At a 0.21 correlation, their price movements are largely independent.
Performance
ULTA vs. MO - Performance Comparison
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Returns By Period
In the year-to-date period, ULTA achieves a -23.51% return, which is significantly lower than MO's 25.71% return. Over the past 10 years, ULTA has underperformed MO with an annualized return of 6.79%, while MO has yielded a comparatively higher 7.79% annualized return.
ULTA
- 1D
- -0.91%
- 1M
- -11.27%
- YTD
- -23.51%
- 6M
- -21.47%
- 1Y
- -0.61%
- 3Y*
- 2.99%
- 5Y*
- 6.83%
- 10Y*
- 6.79%
MO
- 1D
- -1.25%
- 1M
- 4.65%
- YTD
- 25.71%
- 6M
- 27.02%
- 1Y
- 28.81%
- 3Y*
- 25.85%
- 5Y*
- 16.08%
- 10Y*
- 7.79%
ULTA vs. MO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
ULTA Ulta Beauty, Inc. | -23.51% | 39.11% | -11.24% | 4.46% | 13.76% | 43.59% | 13.44% | 3.39% | 9.47% | -12.27% |
MO Altria Group, Inc. | 25.71% | 18.17% | 40.76% | -3.70% | 4.37% | 24.18% | -10.21% | 7.87% | -27.14% | 9.45% |
Correlation
The correlation between ULTA and MO is -0.08, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | -0.08 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.04 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.10 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.16 |
Correlation (All Time) Calculated using the full available price history since Oct 25, 2007 | 0.21 |
The correlation between ULTA and MO shifts across timeframes, from -0.08 (1 year) to 0.21 (all time), reflecting how their relationship changes across market environments.
Fundamentals
ULTA:
$20.35B
MO:
$119.27B
ULTA:
$26.57
MO:
$4.79
ULTA:
17.42
MO:
14.87
ULTA:
1.73
MO:
0.32
ULTA:
1.63
MO:
5.49
ULTA:
$12.71B
MO:
$21.82B
ULTA:
$5.00B
MO:
$14.80B
ULTA:
$1.81B
MO:
$11.70B
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Return for Risk
ULTA vs. MO — Risk / Return Rank
ULTA
MO
ULTA vs. MO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Ulta Beauty, Inc. (ULTA) and Altria Group, Inc. (MO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| ULTA | MO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.31 | ||
| Sortino ratioReturn per unit of downside risk | -1.59 | ||
| Omega ratioGain probability vs. loss probability | 1.03 | 1.25 | -0.22 |
| Calmar ratioReturn relative to maximum drawdown | -0.02 | 1.76 | -1.78 |
| Martin ratioReturn relative to average drawdown | -0.05 | 4.45 | -4.50 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| ULTA | MO | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | -0.02 | 1.29 | -1.31 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | 0.20 | 0.78 | -0.58 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | 0.18 | 0.34 | -0.16 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.35 | 0.69 | -0.34 |
Drawdowns
ULTA vs. MO - Drawdown Comparison
The maximum ULTA drawdown since its inception was -87.89%, which is greater than MO's maximum drawdown of -65.43%. Use the drawdown chart below to compare losses from any high point for ULTA and MO.
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Drawdown Indicators
| ULTA | MO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -87.89% | -65.43% | -22.46% |
Max Drawdown (1Y)Largest decline over 1 year | -34.56% | -16.40% | -18.16% |
Max Drawdown (3Y)Largest decline over 3 years | -44.56% | -16.40% | -28.16% |
Max Drawdown (5Y)Largest decline over 5 years | -44.56% | -25.83% | -18.73% |
Max Drawdown (10Y)Largest decline over 10 years | -64.92% | -53.69% | -11.23% |
Current DrawdownCurrent decline from peak | -34.52% | -4.37% | -30.15% |
Average DrawdownAverage peak-to-trough decline | -20.80% | -11.93% | -8.87% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 13.51% | 6.49% | +7.02% |
Volatility
ULTA vs. MO - Volatility Comparison
Ulta Beauty, Inc. (ULTA) has a higher volatility of 9.07% compared to Altria Group, Inc. (MO) at 6.69%. This indicates that ULTA's price experiences larger fluctuations and is considered to be riskier than MO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| ULTA | MO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 9.07% | 6.69% | +2.38% |
Volatility (6M)Calculated over the trailing 6-month period | 27.67% | 17.32% | +10.35% |
Volatility (1Y)Calculated over the trailing 1-year period | 33.25% | 22.53% | +10.72% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 34.25% | 20.64% | +13.61% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 38.32% | 22.96% | +15.36% |
Dividends
ULTA vs. MO - Dividend Comparison
ULTA has not paid dividends to shareholders, while MO's dividend yield for the trailing twelve months is around 5.89%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
MO Altria Group, Inc. | 5.89% | 7.21% | 7.65% | 9.52% | 8.05% | 7.43% | 8.29% | 6.57% | 6.07% | 3.56% | 3.48% | 3.73% |
ULTA Ulta Beauty, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
ULTA vs. MO - Financials Comparison
This section allows you to compare key financial metrics between Ulta Beauty, Inc. and Altria Group, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
ULTA vs. MO - Profitability Comparison
ULTA - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Ulta Beauty, Inc. reported a gross profit of 1.27B and revenue of 3.16B. Therefore, the gross margin over that period was 40.1%.
MO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a gross profit of 3.51B and revenue of 5.43B. Therefore, the gross margin over that period was 64.6%.
ULTA - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Ulta Beauty, Inc. reported an operating income of 448.26M and revenue of 3.16B, resulting in an operating margin of 14.2%.
MO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported an operating income of 2.96B and revenue of 5.43B, resulting in an operating margin of 54.5%.
ULTA - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Ulta Beauty, Inc. reported a net income of 340.47M and revenue of 3.16B, resulting in a net margin of 10.8%.
MO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a net income of 2.18B and revenue of 5.43B, resulting in a net margin of 40.2%.
Frequently Asked Questions
ULTA and MO have a correlation of -0.08, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
ULTA has higher volatility (9.07%) compared to MO (6.69%). In terms of maximum drawdown, ULTA dropped -87.89% vs MO's -65.43%.
MO currently has the higher Sharpe Ratio (1.29 vs -0.02), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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