TTD vs. DEO
TTD (The Trade Desk, Inc.) and DEO (Diageo plc) are both stocks. TTD operates in Software - Application (Technology), while DEO operates in Beverages - Wineries & Distilleries (Consumer Defensive). Over the past 5 years, TTD returned -20.31%/yr vs -13.55%/yr for DEO. At a 0.20 correlation, their price movements are largely independent.
Performance
TTD vs. DEO - Performance Comparison
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Returns By Period
In the year-to-date period, TTD achieves a -49.21% return, which is significantly lower than DEO's -4.24% return.
TTD
- 1D
- 2.01%
- 1M
- -8.84%
- YTD
- -49.21%
- 6M
- -47.39%
- 1Y
- -71.63%
- 3Y*
- -37.11%
- 5Y*
- -20.31%
- 10Y*
- —
DEO
- 1D
- 0.83%
- 1M
- 0.12%
- YTD
- -4.24%
- 6M
- -7.27%
- 1Y
- -19.48%
- 3Y*
- -19.42%
- 5Y*
- -13.55%
- 10Y*
- 0.50%
TTD vs. DEO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
TTD The Trade Desk, Inc. | -49.21% | -67.70% | 63.33% | 60.52% | -51.08% | 14.41% | 208.34% | 123.83% | 153.79% | 65.27% |
DEO Diageo plc | -4.24% | -29.31% | -10.09% | -16.28% | -17.40% | 41.72% | -3.26% | 21.39% | -0.43% | 44.13% |
Correlation
The correlation between TTD and DEO is 0.12, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.12 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.15 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.23 |
Correlation (All Time) Calculated using the full available price history since Sep 21, 2016 | 0.20 |
The correlation between TTD and DEO shifts across timeframes, from 0.12 (1 year) to 0.23 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
TTD:
$9.19B
DEO:
$45.62B
TTD:
$0.89
DEO:
£9.85
TTD:
21.71
DEO:
6.19
TTD:
0.28
DEO:
1.78
TTD:
3.16
DEO:
0.91
TTD:
3.75
DEO:
3.95
TTD:
$2.97B
DEO:
£37.37B
TTD:
$2.31B
DEO:
£22.42B
TTD:
$725.01M
DEO:
£10.72B
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Return for Risk
TTD vs. DEO — Risk / Return Rank
TTD
DEO
TTD vs. DEO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The Trade Desk, Inc. (TTD) and Diageo plc (DEO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| TTD | DEO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.48 | ||
| Sortino ratioReturn per unit of downside risk | -1.23 | ||
| Omega ratioGain probability vs. loss probability | 0.71 | 0.90 | -0.19 |
| Calmar ratioReturn relative to maximum drawdown | -0.92 | -0.59 | -0.33 |
| Martin ratioReturn relative to average drawdown | -1.28 | -1.05 | -0.22 |
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Drawdowns
TTD vs. DEO - Drawdown Comparison
The maximum TTD drawdown since its inception was -86.45%, which is greater than DEO's maximum drawdown of -63.41%. Use the drawdown chart below to compare losses from any high point for TTD and DEO.
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Drawdown Indicators
| TTD | DEO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -86.45% | -63.41% | -23.04% |
Max Drawdown (1Y)Largest decline over 1 year | -78.94% | -35.52% | -43.42% |
Max Drawdown (3Y)Largest decline over 3 years | -86.45% | -56.07% | -30.38% |
Max Drawdown (5Y)Largest decline over 5 years | -86.45% | -63.41% | -23.04% |
Max Drawdown (10Y)Largest decline over 10 years | — | -63.41% | — |
Current DrawdownCurrent decline from peak | -86.18% | -58.28% | -27.90% |
Average DrawdownAverage peak-to-trough decline | -27.27% | -13.02% | -14.25% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 56.84% | 19.98% | +36.86% |
Volatility
TTD vs. DEO - Volatility Comparison
The Trade Desk, Inc. (TTD) has a higher volatility of 18.89% compared to Diageo plc (DEO) at 6.98%. This indicates that TTD's price experiences larger fluctuations and is considered to be riskier than DEO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| TTD | DEO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 18.89% | 6.98% | +11.91% |
Volatility (6M)Calculated over the trailing 6-month period | 41.21% | 26.52% | +14.69% |
Volatility (1Y)Calculated over the trailing 1-year period | 64.24% | 32.17% | +32.07% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 67.34% | 24.74% | +42.60% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 68.43% | 23.39% | +45.04% |
Dividends
TTD vs. DEO - Dividend Comparison
TTD has not paid dividends to shareholders, while DEO's dividend yield for the trailing twelve months is around 4.06%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
DEO Diageo plc | 4.06% | 4.80% | 3.26% | 2.77% | 2.16% | 1.82% | 2.29% | 2.07% | 2.51% | 2.18% | 3.00% | 3.13% |
TTD The Trade Desk, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
TTD vs. DEO - Financials Comparison
This section allows you to compare key financial metrics between The Trade Desk, Inc. and Diageo plc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
TTD vs. DEO - Profitability Comparison
TTD - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported a gross profit of 506.89M and revenue of 688.86M. Therefore, the gross margin over that period was 73.6%.
DEO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.
TTD - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported an operating income of 66.65M and revenue of 688.86M, resulting in an operating margin of 9.7%.
DEO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.
TTD - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported a net income of 40.00M and revenue of 688.86M, resulting in a net margin of 5.8%.
DEO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.
Frequently Asked Questions
TTD and DEO have a correlation of 0.12, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
TTD has higher volatility (18.89%) compared to DEO (6.98%). In terms of maximum drawdown, TTD dropped -86.45% vs DEO's -63.41%.
DEO currently has the higher Sharpe Ratio (-0.66 vs -1.13), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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