NFLX vs. BIDU
NFLX (Netflix, Inc.) and BIDU (Baidu, Inc.) are both stocks. Both are in the Communication Services sector — NFLX in Entertainment, BIDU in Internet Content & Information. Over the past 10 years, NFLX returned 22.59%/yr vs -3.63%/yr for BIDU. Their 0.31 correlation means their historical movements had little consistent relationship.
Performance
NFLX vs. BIDU - Performance Comparison
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Returns By Period
In the year-to-date period, NFLX achieves a -23.52% return, which is significantly lower than BIDU's -14.96% return. Over the past 10 years, NFLX has outperformed BIDU with an annualized return of 22.59%, while BIDU has yielded a comparatively lower -3.63% annualized return.
NFLX
- 1D
- -2.00%
- 1M
- -7.65%
- 6M
- -14.11%
- YTD
- -23.52%
- 1Y
- -38.11%
- 3Y*
- 17.81%
- 5Y*
- 6.74%
- 10Y*
- 22.59%
- ALL TIME*
- 30.45%
BIDU
- 1D
- 3.38%
- 1M
- -1.93%
- 6M
- -27.46%
- YTD
- -14.96%
- 1Y
- 29.00%
- 3Y*
- -10.15%
- 5Y*
- -7.49%
- 10Y*
- -3.63%
- ALL TIME*
- 14.40%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
BIDU Baidu, Inc. | $192.80M | $238.99M | $313.95M |
NFLX Netflix, Inc. | $3.27B | $3.56B | $3.41B |
NFLX vs. BIDU - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
NFLX Netflix, Inc. | -23.52% | 5.19% | 83.07% | 65.11% | -51.05% | 11.41% | 67.11% | 20.89% | 39.44% | 55.06% |
BIDU Baidu, Inc. | -14.96% | 54.98% | -29.20% | 4.12% | -23.13% | -31.19% | 71.08% | -20.30% | -32.28% | 42.45% |
Correlation
The correlation between NFLX and BIDU is 0.02, meaning there was essentially no consistent relationship between their historical price movements. Each responded to its own set of market drivers.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.02 |
Correlation (3Y) Balances recent behavior with more history. | 0.14 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.27 |
Correlation (10Y) Provides a long-term view across more market conditions. | 0.32 |
Correlation (All Time) Calculated using the full available price history since Aug 5, 2005 | 0.31 |
Over the past year, the correlation between NFLX and BIDU has dropped to 0.02 - well below their long-term average of 0.31, suggesting their price drivers have been diverging.
Fundamentals
NFLX:
$298.60B
BIDU:
$37.79B
NFLX:
$3.17
BIDU:
CN¥3.78
NFLX:
22.61
BIDU:
198.55
NFLX:
0.90
BIDU:
9.02
NFLX:
6.38
BIDU:
2.00
NFLX:
10.13
BIDU:
0.97
NFLX:
$48.37B
BIDU:
CN¥128.51B
NFLX:
$23.76B
BIDU:
CN¥54.09B
NFLX:
$30.55B
BIDU:
CN¥23.17B
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Return for Risk
NFLX vs. BIDU — Risk / Return Rank
NFLX
BIDU
NFLX vs. BIDU - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Netflix, Inc. (NFLX) and Baidu, Inc. (BIDU). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| NFLX | BIDU | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.63 | ||
| Sortino ratioReturn per unit of downside risk | -2.75 | ||
| Omega ratioGain probability vs. loss probability | 0.80 | 1.13 | -0.34 |
| Calmar ratioReturn relative to maximum drawdown | -0.82 | 0.74 | -1.56 |
| Martin ratioReturn relative to average drawdown | -1.45 | 1.35 | -2.80 |
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Drawdowns
NFLX vs. BIDU - Drawdown Comparison
The maximum NFLX drawdown since its inception was -81.99%, which is greater than BIDU's maximum drawdown of -77.47%. Use the drawdown chart below to compare losses from any high point for NFLX and BIDU.
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Drawdown Indicators
| NFLX | BIDU | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -81.99% | -77.47% | -4.52% |
Max Drawdown (1Y)Largest decline over 1 year | -46.49% | -36.01% | -10.48% |
Max Drawdown (3Y)Largest decline over 3 years | -49.52% | -48.74% | -0.78% |
Max Drawdown (5Y)Largest decline over 5 years | -75.95% | -57.69% | -18.26% |
Max Drawdown (10Y)Largest decline over 10 years | -75.95% | -77.47% | +1.52% |
Current DrawdownCurrent decline from peak | -46.45% | -67.31% | +20.86% |
Average DrawdownAverage peak-to-trough decline | -25.02% | -35.76% | +10.74% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 26.37% | 19.61% | +6.76% |
Volatility
NFLX vs. BIDU - Volatility Comparison
Netflix, Inc. (NFLX) and Baidu, Inc. (BIDU) have volatilities of 11.07% and 11.38%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| NFLX | BIDU | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 11.07% | 11.38% | -0.31% |
Volatility (6M)Calculated over the trailing 6-month period | 27.83% | 33.23% | -5.40% |
Volatility (1Y)Calculated over the trailing 1-year period | 34.79% | 50.67% | -15.88% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 43.50% | 51.96% | -8.46% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 41.35% | 46.43% | -5.08% |
Dividends
NFLX vs. BIDU - Dividend Comparison
Neither NFLX nor BIDU has paid dividends to shareholders.
Financials
NFLX vs. BIDU - Financials Comparison
This section allows you to compare key financial metrics between Netflix, Inc. and Baidu, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
NFLX vs. BIDU - Profitability Comparison
NFLX - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Netflix, Inc. reported a gross profit of 6.52B and revenue of 12.56B. Therefore, the gross margin over that period was 51.9%.
BIDU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Baidu, Inc. reported a gross profit of 12.41B and revenue of 31.88B. Therefore, the gross margin over that period was 38.9%.
NFLX - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Netflix, Inc. reported an operating income of 4.19B and revenue of 12.56B, resulting in an operating margin of 33.4%.
BIDU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Baidu, Inc. reported an operating income of 3.17B and revenue of 31.88B, resulting in an operating margin of 10.0%.
NFLX - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Netflix, Inc. reported a net income of 3.40B and revenue of 12.56B, resulting in a net margin of 27.1%.
BIDU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Baidu, Inc. reported a net income of 3.42B and revenue of 31.88B, resulting in a net margin of 10.7%.
Frequently Asked Questions
NFLX and BIDU have a correlation of 0.02, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BIDU has higher volatility (11.38%) compared to NFLX (11.07%). In terms of maximum drawdown, NFLX dropped -81.99% vs BIDU's -77.47%.
BIDU currently has the higher Sharpe Ratio (0.52 vs -1.10), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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