MSTR vs. COKE

Last updated Jul 21, 2026

MSTR (Strategy Inc) and COKE (Coca-Cola Consolidated, Inc.) are both stocks. MSTR operates in Software - Application (Technology), while COKE operates in Beverages - Non-Alcoholic (Consumer Defensive). Over the past 10 years, MSTR returned 17.94%/yr vs 29.30%/yr for COKE. At a 0.17 correlation, their price movements are largely independent.

Performance

MSTR vs. COKE - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Strategy Inc (MSTR) and Coca-Cola Consolidated, Inc. (COKE). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, MSTR achieves a -35.62% return, which is significantly lower than COKE's 19.05% return. Over the past 10 years, MSTR has underperformed COKE with an annualized return of 17.94%, while COKE has yielded a comparatively higher 29.30% annualized return.

MSTR

• 1D: 3.13%
• 1M: -13.07%
• 6M: -43.69%
• YTD: -35.62%
• 1Y: -76.89%
• 3Y*: 30.85%
• 5Y*: 11.92%
• 10Y*: 17.94%
• ALL TIME*: 9.32%

COKE

• 1D: 0.68%
• 1M: 0.24%
• 6M: 20.49%
• YTD: 19.05%
• 1Y: 61.68%
• 3Y*: 43.33%
• 5Y*: 36.00%
• 10Y*: 29.30%
• ALL TIME*: 14.90%

*Multi-year figures are annualized to reflect compound growth (CAGR)

MSTR vs. COKE - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
MSTR Strategy Inc	-35.62%	-47.53%	358.54%	346.15%	-74.00%	40.13%	172.42%	11.65%	-2.70%	-33.49%
COKE Coca-Cola Consolidated, Inc.	19.05%	22.63%	38.75%	82.92%	-17.09%	133.24%	-5.87%	60.74%	-17.10%	20.94%

Correlation

The correlation between MSTR and COKE is -0.07, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	-0.07
Correlation (3Y) Calculated over the trailing 3-year period	0.03
Correlation (5Y) Calculated over the trailing 5-year period	0.12
Correlation (10Y) Calculated over the trailing 10-year period	0.15
Correlation (All Time) Calculated using the full available price history since Jun 11, 1998	0.17

The correlation between MSTR and COKE shifts across timeframes, from -0.07 (1 year) to 0.17 (all time), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap MSTR : $29.06B COKE : $14.29B
EPS MSTR : -$39.78 COKE : $7.32
PS Ratio MSTR : 61.95 COKE : 1.92
Total Revenue (TTM) MSTR : $490.47M COKE : $7.49B
Gross Profit (TTM) MSTR : $334.08M COKE : $2.95B
EBITDA (TTM) MSTR : $466.93M COKE : $1.10B

Return for Risk

MSTR vs. COKE — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

MSTR

MSTR Risk / Return Rank: 5
MSTR Sharpe Ratio Rank: 4
MSTR Sortino Ratio Rank: 2
MSTR Omega Ratio Rank: 4
MSTR Calmar Ratio Rank: 5
MSTR Martin Ratio Rank: 9

COKE

COKE Risk / Return Rank: 85
COKE Sharpe Ratio Rank: 89
COKE Sortino Ratio Rank: 82
COKE Omega Ratio Rank: 85
COKE Calmar Ratio Rank: 84
COKE Martin Ratio Rank: 84

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

MSTR vs. COKE - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Strategy Inc (MSTR) and Coca-Cola Consolidated, Inc. (COKE). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	MSTR	COKE	Difference
Sharpe ratio: Return per unit of total volatility	-1.04	1.73	-2.77
Sortino ratio: Return per unit of downside risk	-2.23	2.12	-4.35
Omega ratio: Gain probability vs. loss probability	0.77	1.31	-0.54
Calmar ratio: Return relative to maximum drawdown	-0.95	2.52	-3.48
Martin ratio: Return relative to average drawdown	-1.38	6.42	-7.80

MSTR vs. COKE - Sharpe Ratio Comparison

The current MSTR Sharpe Ratio is -1.04, which is lower than the COKE Sharpe Ratio of 1.73. The chart below compares the historical Sharpe Ratios of MSTR and COKE, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

MSTR vs. COKE - Drawdown Comparison

The maximum MSTR drawdown since its inception was -99.86%, which is greater than COKE's maximum drawdown of -54.32%. Use the drawdown chart below to compare losses from any high point for MSTR and COKE.

Drawdown Indicators

	MSTR	COKE	Difference
Max Drawdown Largest peak-to-trough decline	-99.86%	-54.32%	-45.54%
Max Drawdown (1Y) Largest decline over 1 year	-80.70%	-24.56%	-56.14%
Max Drawdown (3Y) Largest decline over 3 years	-82.63%	-27.38%	-55.25%
Max Drawdown (5Y) Largest decline over 5 years	-84.11%	-35.52%	-48.59%
Max Drawdown (10Y) Largest decline over 10 years	-89.27%	-51.71%	-37.56%
Current Drawdown Current decline from peak	-79.36%	-16.00%	-63.36%
Average Drawdown Average peak-to-trough decline	-86.43%	-18.87%	-67.56%
Ulcer Index Depth and duration of drawdowns from previous peaks	55.87%	9.63%	+46.24%

Volatility

MSTR vs. COKE - Volatility Comparison

Strategy Inc (MSTR) has a higher volatility of 25.51% compared to Coca-Cola Consolidated, Inc. (COKE) at 10.99%. This indicates that MSTR's price experiences larger fluctuations and is considered to be riskier than COKE based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	MSTR	COKE	Difference
Volatility (1M) Calculated over the trailing 1-month period	25.51%	10.99%	+14.52%
Volatility (6M) Calculated over the trailing 6-month period	60.54%	31.00%	+29.54%
Volatility (1Y) Calculated over the trailing 1-year period	74.28%	35.81%	+38.47%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	90.77%	37.69%	+53.08%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	74.27%	37.25%	+37.02%

Dividends

MSTR vs. COKE - Dividend Comparison

MSTR has not paid dividends to shareholders, while COKE's dividend yield for the trailing twelve months is around 0.55%.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
COKE Coca-Cola Consolidated, Inc.	0.55%	0.65%	1.59%	0.54%	0.20%	0.16%	0.38%	0.35%	0.56%	0.46%	0.56%	0.55%
MSTR Strategy Inc	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Financials

Frequently Asked Questions

Can I hold both MSTR and COKE in my portfolio?

MSTR and COKE have a correlation of -0.07, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, MSTR or COKE?

MSTR has higher volatility (25.51%) compared to COKE (10.99%). In terms of maximum drawdown, MSTR dropped -99.86% vs COKE's -54.32%.

Which has better risk-adjusted returns?

COKE currently has the higher Sharpe Ratio (1.73 vs -1.04), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.