MO vs. DEO
MO (Altria Group, Inc.) and DEO (Diageo plc) are both stocks. Both are in the Consumer Defensive sector — MO in Tobacco, DEO in Beverages - Wineries & Distilleries. Over the past 10 years, MO returned 7.93%/yr vs 0.50%/yr for DEO. At a 0.25 correlation, their price movements are largely independent.
Performance
MO vs. DEO - Performance Comparison
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Returns By Period
In the year-to-date period, MO achieves a 26.86% return, which is significantly higher than DEO's -4.24% return. Over the past 10 years, MO has outperformed DEO with an annualized return of 7.93%, while DEO has yielded a comparatively lower 0.50% annualized return.
MO
- 1D
- 0.74%
- 1M
- -1.57%
- YTD
- 26.86%
- 6M
- 26.78%
- 1Y
- 28.74%
- 3Y*
- 25.73%
- 5Y*
- 16.36%
- 10Y*
- 7.93%
DEO
- 1D
- 0.83%
- 1M
- 0.12%
- YTD
- -4.24%
- 6M
- -7.27%
- 1Y
- -19.48%
- 3Y*
- -19.42%
- 5Y*
- -13.55%
- 10Y*
- 0.50%
MO vs. DEO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
MO Altria Group, Inc. | 26.86% | 18.17% | 40.76% | -3.70% | 4.37% | 24.18% | -10.21% | 7.87% | -27.14% | 9.45% |
DEO Diageo plc | -4.24% | -29.31% | -10.09% | -16.28% | -17.40% | 41.72% | -3.26% | 21.39% | -0.43% | 44.13% |
Correlation
The correlation between MO and DEO is 0.16, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.16 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.20 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.23 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.27 |
Correlation (All Time) Calculated using the full available price history since May 13, 1996 | 0.25 |
The correlation between MO and DEO shifts across timeframes, from 0.16 (1 year) to 0.27 (10 years), reflecting how their relationship changes across market environments.
Fundamentals
MO:
$120.36B
DEO:
$45.62B
MO:
$4.79
DEO:
£9.85
MO:
15.00
DEO:
6.19
MO:
0.32
DEO:
1.78
MO:
5.54
DEO:
0.91
MO:
$21.82B
DEO:
£37.37B
MO:
$14.80B
DEO:
£22.42B
MO:
$11.70B
DEO:
£10.72B
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Return for Risk
MO vs. DEO — Risk / Return Rank
MO
DEO
MO vs. DEO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Altria Group, Inc. (MO) and Diageo plc (DEO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| MO | DEO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +1.92 | ||
| Sortino ratioReturn per unit of downside risk | +2.51 | ||
| Omega ratioGain probability vs. loss probability | 1.24 | 0.90 | +0.34 |
| Calmar ratioReturn relative to maximum drawdown | 1.75 | -0.59 | +2.34 |
| Martin ratioReturn relative to average drawdown | 4.39 | -1.05 | +5.45 |
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Drawdowns
MO vs. DEO - Drawdown Comparison
The maximum MO drawdown since its inception was -65.43%, roughly equal to the maximum DEO drawdown of -63.41%. Use the drawdown chart below to compare losses from any high point for MO and DEO.
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Drawdown Indicators
| MO | DEO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -65.43% | -63.41% | -2.02% |
Max Drawdown (1Y)Largest decline over 1 year | -16.40% | -35.52% | +19.12% |
Max Drawdown (3Y)Largest decline over 3 years | -16.40% | -56.07% | +39.67% |
Max Drawdown (5Y)Largest decline over 5 years | -25.83% | -63.41% | +37.58% |
Max Drawdown (10Y)Largest decline over 10 years | -53.69% | -63.41% | +9.72% |
Current DrawdownCurrent decline from peak | -3.50% | -58.28% | +54.78% |
Average DrawdownAverage peak-to-trough decline | -11.92% | -13.02% | +1.10% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 6.50% | 19.98% | -13.48% |
Volatility
MO vs. DEO - Volatility Comparison
Altria Group, Inc. (MO) and Diageo plc (DEO) have volatilities of 6.71% and 6.98%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| MO | DEO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.71% | 6.98% | -0.27% |
Volatility (6M)Calculated over the trailing 6-month period | 17.60% | 26.52% | -8.92% |
Volatility (1Y)Calculated over the trailing 1-year period | 22.59% | 32.17% | -9.58% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 20.68% | 24.74% | -4.06% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 22.97% | 23.39% | -0.42% |
Dividends
MO vs. DEO - Dividend Comparison
MO's dividend yield for the trailing twelve months is around 5.84%, more than DEO's 4.06% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
DEO Diageo plc | 4.06% | 4.80% | 3.26% | 2.77% | 2.16% | 1.82% | 2.29% | 2.07% | 2.51% | 2.18% | 3.00% | 3.13% |
MO Altria Group, Inc. | 5.84% | 7.21% | 7.65% | 9.52% | 8.05% | 7.43% | 8.29% | 6.57% | 6.07% | 3.56% | 3.48% | 3.73% |
Financials
MO vs. DEO - Financials Comparison
This section allows you to compare key financial metrics between Altria Group, Inc. and Diageo plc. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
MO vs. DEO - Profitability Comparison
MO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a gross profit of 3.51B and revenue of 5.43B. Therefore, the gross margin over that period was 64.6%.
DEO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.
MO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported an operating income of 2.96B and revenue of 5.43B, resulting in an operating margin of 54.5%.
DEO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.
MO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a net income of 2.18B and revenue of 5.43B, resulting in a net margin of 40.2%.
DEO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.
Frequently Asked Questions
MO and DEO have a correlation of 0.16, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
DEO has higher volatility (6.98%) compared to MO (6.71%). In terms of maximum drawdown, MO dropped -65.43% vs DEO's -63.41%.
MO currently has the higher Sharpe Ratio (1.27 vs -0.66), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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