MO vs. APP
MO (Altria Group, Inc.) and APP (AppLovin Corporation) are both stocks. MO operates in Tobacco (Consumer Defensive), while APP operates in Advertising Agencies (Communication Services). Over the past 5 years, MO returned 16.36%/yr vs 43.23%/yr for APP. At a correlation of -0.04, they often move in opposite directions.
Performance
MO vs. APP - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, MO achieves a 26.86% return, which is significantly higher than APP's -26.28% return.
MO
- 1D
- 0.74%
- 1M
- 0.56%
- YTD
- 26.86%
- 6M
- 26.78%
- 1Y
- 28.51%
- 3Y*
- 25.73%
- 5Y*
- 16.36%
- 10Y*
- 7.93%
APP
- 1D
- 3.80%
- 1M
- 9.53%
- YTD
- -26.28%
- 6M
- -25.93%
- 1Y
- 30.53%
- 3Y*
- 180.45%
- 5Y*
- 43.23%
- 10Y*
- —
MO vs. APP - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
MO Altria Group, Inc. | 26.86% | 18.17% | 40.76% | -3.70% | 4.37% | -2.53% |
APP AppLovin Corporation | -26.28% | 108.08% | 712.62% | 278.44% | -88.83% | 34.66% |
Correlation
The correlation between MO and APP is -0.18, meaning they tend to move in opposite directions. This is especially valuable for risk management - when one declines, the other has historically tended to hold steady or rise.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | -0.18 |
Correlation (3Y) Calculated over the trailing 3-year period | -0.08 |
Correlation (5Y) Calculated over the trailing 5-year period | -0.04 |
Correlation (All Time) Calculated using the full available price history since Apr 15, 2021 | -0.04 |
The correlation between MO and APP shifts across timeframes, from -0.18 (1 year) to -0.04 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
MO:
$120.36B
APP:
$168.27B
MO:
$4.79
APP:
$11.64
MO:
15.00
APP:
42.68
MO:
0.32
APP:
0.13
MO:
5.54
APP:
27.44
MO:
$21.82B
APP:
$6.16B
MO:
$14.80B
APP:
$5.45B
MO:
$11.70B
APP:
$4.87B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
MO vs. APP — Risk / Return Rank
MO
APP
MO vs. APP - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Altria Group, Inc. (MO) and AppLovin Corporation (APP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| MO | APP | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.84 | ||
| Sortino ratioReturn per unit of downside risk | +0.75 | ||
| Omega ratioGain probability vs. loss probability | 1.24 | 1.13 | +0.11 |
| Calmar ratioReturn relative to maximum drawdown | 1.75 | 0.61 | +1.13 |
| Martin ratioReturn relative to average drawdown | 4.39 | 1.22 | +3.17 |
Loading charts...
Drawdowns
MO vs. APP - Drawdown Comparison
The maximum MO drawdown since its inception was -65.43%, smaller than the maximum APP drawdown of -91.90%. Use the drawdown chart below to compare losses from any high point for MO and APP.
Loading charts...
Drawdown Indicators
| MO | APP | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -65.43% | -91.90% | +26.47% |
Max Drawdown (1Y)Largest decline over 1 year | -16.40% | -49.99% | +33.59% |
Max Drawdown (3Y)Largest decline over 3 years | -16.40% | -57.00% | +40.60% |
Max Drawdown (5Y)Largest decline over 5 years | -25.83% | -91.90% | +66.07% |
Max Drawdown (10Y)Largest decline over 10 years | -53.69% | — | — |
Current DrawdownCurrent decline from peak | -3.50% | -32.28% | +28.78% |
Average DrawdownAverage peak-to-trough decline | -11.92% | -42.52% | +30.60% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 6.50% | 25.10% | -18.60% |
Volatility
MO vs. APP - Volatility Comparison
The current volatility for Altria Group, Inc. (MO) is 6.71%, while AppLovin Corporation (APP) has a volatility of 20.54%. This indicates that MO experiences smaller price fluctuations and is considered to be less risky than APP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| MO | APP | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.71% | 20.54% | -13.83% |
Volatility (6M)Calculated over the trailing 6-month period | 17.60% | 58.87% | -41.27% |
Volatility (1Y)Calculated over the trailing 1-year period | 22.59% | 71.03% | -48.44% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 20.68% | 77.84% | -57.16% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 22.97% | 77.53% | -54.56% |
Dividends
MO vs. APP - Dividend Comparison
MO's dividend yield for the trailing twelve months is around 5.84%, while APP has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
APP AppLovin Corporation | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
MO Altria Group, Inc. | 5.84% | 7.21% | 7.65% | 9.52% | 8.05% | 7.43% | 8.29% | 6.57% | 6.07% | 3.56% | 3.48% | 3.73% |
Financials
MO vs. APP - Financials Comparison
This section allows you to compare key financial metrics between Altria Group, Inc. and AppLovin Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
MO vs. APP - Profitability Comparison
MO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a gross profit of 3.51B and revenue of 5.43B. Therefore, the gross margin over that period was 64.6%.
APP - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a gross profit of 1.64B and revenue of 1.84B. Therefore, the gross margin over that period was 89.0%.
MO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported an operating income of 2.96B and revenue of 5.43B, resulting in an operating margin of 54.5%.
APP - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported an operating income of 1.44B and revenue of 1.84B, resulting in an operating margin of 78.2%.
MO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a net income of 2.18B and revenue of 5.43B, resulting in a net margin of 40.2%.
APP - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, AppLovin Corporation reported a net income of 1.21B and revenue of 1.84B, resulting in a net margin of 65.4%.
Frequently Asked Questions
MO and APP have a correlation of -0.18, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
APP has higher volatility (20.54%) compared to MO (6.71%). In terms of maximum drawdown, MO dropped -65.43% vs APP's -91.90%.
MO currently has the higher Sharpe Ratio (1.27 vs 0.43), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for MO and APP
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer