KO vs. BF-B
KO (The Coca-Cola Company) and BF-B (Brown-Forman Corporation) are both stocks. Both are in the Consumer Defensive sector — KO in Beverages - Non-Alcoholic, BF-B in Beverages - Wineries & Distilleries. Over the past 10 years, KO returned 9.35%/yr vs -2.31%/yr for BF-B. At a 0.40 correlation, their price movements are largely independent.
Performance
KO vs. BF-B - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, KO achieves a 18.82% return, which is significantly higher than BF-B's 2.70% return. Over the past 10 years, KO has outperformed BF-B with an annualized return of 9.35%, while BF-B has yielded a comparatively lower -2.31% annualized return.
KO
- 1D
- -0.18%
- 1M
- 3.25%
- 6M
- 15.77%
- YTD
- 18.82%
- 1Y
- 20.30%
- 3Y*
- 12.77%
- 5Y*
- 10.97%
- 10Y*
- 9.35%
- ALL TIME*
- 12.16%
BF-B
- 1D
- -0.45%
- 1M
- -1.31%
- 6M
- -1.57%
- YTD
- 2.70%
- 1Y
- -4.11%
- 3Y*
- -25.57%
- 5Y*
- -16.26%
- 10Y*
- -2.31%
- ALL TIME*
- 12.69%
KO vs. BF-B - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
KO The Coca-Cola Company | 18.82% | 15.60% | 8.88% | -4.43% | 10.61% | 11.37% | 2.47% | 20.60% | 6.77% | 14.38% |
BF-B Brown-Forman Corporation | 2.70% | -29.29% | -32.23% | -11.91% | -8.86% | -6.07% | 18.67% | 43.78% | -10.98% | 55.01% |
Correlation
The correlation between KO and BF-B is 0.29, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.29 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.35 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.44 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.47 |
Correlation (All Time) Calculated using the full available price history since Sep 7, 1984 | 0.40 |
The correlation between KO and BF-B shifts across timeframes, from 0.29 (1 year) to 0.47 (10 years), reflecting how their relationship changes across market environments.
Fundamentals
KO:
$352.67B
BF-B:
$12.26B
KO:
$3.18
BF-B:
$1.71
KO:
25.81
BF-B:
15.40
KO:
3.11
BF-B:
19.14
KO:
7.17
BF-B:
3.18
KO:
$49.28B
BF-B:
$3.91B
KO:
$30.43B
BF-B:
$2.32B
KO:
$18.35B
BF-B:
$1.19B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
KO vs. BF-B — Risk / Return Rank
KO
BF-B
KO vs. BF-B - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for The Coca-Cola Company (KO) and Brown-Forman Corporation (BF-B). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| KO | BF-B | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +1.24 | ||
| Sortino ratioReturn per unit of downside risk | +1.70 | ||
| Omega ratioGain probability vs. loss probability | 1.21 | 1.02 | +0.19 |
| Calmar ratioReturn relative to maximum drawdown | 2.59 | -0.16 | +2.75 |
| Martin ratioReturn relative to average drawdown | 5.67 | -0.35 | +6.02 |
Loading charts...
Drawdowns
KO vs. BF-B - Drawdown Comparison
The maximum KO drawdown since its inception was -68.23%, roughly equal to the maximum BF-B drawdown of -68.96%. Use the drawdown chart below to compare losses from any high point for KO and BF-B.
Loading charts...
Drawdown Indicators
| KO | BF-B | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -68.23% | -68.96% | +0.73% |
Max Drawdown (1Y)Largest decline over 1 year | -7.87% | -25.48% | +17.61% |
Max Drawdown (3Y)Largest decline over 3 years | -16.26% | -65.65% | +49.39% |
Max Drawdown (5Y)Largest decline over 5 years | -17.27% | -68.31% | +51.04% |
Max Drawdown (10Y)Largest decline over 10 years | -36.99% | -68.96% | +31.97% |
Current DrawdownCurrent decline from peak | -3.47% | -63.89% | +60.42% |
Average DrawdownAverage peak-to-trough decline | -16.06% | -11.74% | -4.32% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 3.60% | 11.86% | -8.26% |
Volatility
KO vs. BF-B - Volatility Comparison
The current volatility for The Coca-Cola Company (KO) is 7.79%, while Brown-Forman Corporation (BF-B) has a volatility of 10.49%. This indicates that KO experiences smaller price fluctuations and is considered to be less risky than BF-B based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| KO | BF-B | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 7.79% | 10.49% | -2.70% |
Volatility (6M)Calculated over the trailing 6-month period | 14.19% | 31.54% | -17.35% |
Volatility (1Y)Calculated over the trailing 1-year period | 17.94% | 38.70% | -20.76% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 16.45% | 30.26% | -13.81% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 18.37% | 28.20% | -9.83% |
Dividends
KO vs. BF-B - Dividend Comparison
KO's dividend yield for the trailing twelve months is around 2.54%, less than BF-B's 3.50% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BF-B Brown-Forman Corporation | 3.50% | 3.49% | 2.32% | 1.46% | 1.17% | 2.37% | 0.88% | 0.99% | 3.10% | 1.09% | 1.54% | 1.29% |
KO The Coca-Cola Company | 2.54% | 2.92% | 3.12% | 3.12% | 2.77% | 2.84% | 2.99% | 2.89% | 3.29% | 3.23% | 3.38% | 3.07% |
Financials
KO vs. BF-B - Financials Comparison
This section allows you to compare key financial metrics between The Coca-Cola Company and Brown-Forman Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
KO vs. BF-B - Profitability Comparison
KO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, The Coca-Cola Company reported a gross profit of 7.85B and revenue of 12.47B. Therefore, the gross margin over that period was 63.0%.
BF-B - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a gross profit of 640.00M and revenue of 1.06B. Therefore, the gross margin over that period was 60.6%.
KO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, The Coca-Cola Company reported an operating income of 4.36B and revenue of 12.47B, resulting in an operating margin of 35.0%.
BF-B - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported an operating income of 343.00M and revenue of 1.06B, resulting in an operating margin of 32.5%.
KO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, The Coca-Cola Company reported a net income of 3.92B and revenue of 12.47B, resulting in a net margin of 31.5%.
BF-B - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, Brown-Forman Corporation reported a net income of 267.00M and revenue of 1.06B, resulting in a net margin of 25.3%.
Frequently Asked Questions
KO and BF-B have a correlation of 0.29, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BF-B has higher volatility (10.49%) compared to KO (7.79%). In terms of maximum drawdown, KO dropped -68.23% vs BF-B's -68.96%.
KO currently has the higher Sharpe Ratio (1.14 vs -0.11), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for KO and BF-B
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer