GOOG vs. BTI
GOOG (Alphabet Inc) and BTI (British American Tobacco p.l.c.) are both stocks. GOOG operates in Internet Content & Information (Communication Services), while BTI operates in Tobacco (Consumer Defensive). Over the past 10 years, GOOG returned 25.31%/yr vs 6.92%/yr for BTI. At a 0.21 correlation, their price movements are largely independent.
Performance
GOOG vs. BTI - Performance Comparison
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Returns By Period
In the year-to-date period, GOOG achieves a 12.12% return, which is significantly lower than BTI's 13.53% return. Over the past 10 years, GOOG has outperformed BTI with an annualized return of 25.31%, while BTI has yielded a comparatively lower 6.92% annualized return.
GOOG
- 1D
- 1.52%
- 1M
- -4.38%
- 6M
- 6.51%
- YTD
- 12.12%
- 1Y
- 89.51%
- 3Y*
- 43.36%
- 5Y*
- 21.73%
- 10Y*
- 25.31%
- ALL TIME*
- 22.76%
BTI
- 1D
- -0.56%
- 1M
- 7.55%
- 6M
- 10.41%
- YTD
- 13.53%
- 1Y
- 28.09%
- 3Y*
- 31.93%
- 5Y*
- 19.24%
- 10Y*
- 6.92%
- ALL TIME*
- 17.77%
GOOG vs. BTI - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
GOOG Alphabet Inc | 12.12% | 65.42% | 35.62% | 58.83% | -38.67% | 65.17% | 31.03% | 29.10% | -1.03% | 35.58% |
BTI British American Tobacco p.l.c. | 13.53% | 65.81% | 35.44% | -19.97% | 14.91% | 7.95% | -4.73% | 42.97% | -49.35% | 24.40% |
Correlation
The correlation between GOOG and BTI is 0.09, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.09 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.05 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.10 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.18 |
Correlation (All Time) Calculated using the full available price history since Apr 3, 2014 | 0.21 |
The correlation between GOOG and BTI shifts across timeframes, from 0.05 (3 years) to 0.21 (all time), reflecting how their relationship changes across market environments.
Fundamentals
GOOG:
$4.26T
BTI:
$135.25B
GOOG:
$13.11
BTI:
£4.94
GOOG:
26.81
BTI:
9.41
GOOG:
1.32
BTI:
0.35
GOOG:
10.16
BTI:
1.98
GOOG:
8.98
BTI:
2.13
GOOG:
$422.57B
BTI:
£51.48B
GOOG:
$255.12B
BTI:
£42.82B
GOOG:
$174.08B
BTI:
£20.34B
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Return for Risk
GOOG vs. BTI — Risk / Return Rank
GOOG
BTI
GOOG vs. BTI - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Alphabet Inc (GOOG) and British American Tobacco p.l.c. (BTI). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| GOOG | BTI | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +1.81 | ||
| Sortino ratioReturn per unit of downside risk | +2.37 | ||
| Omega ratioGain probability vs. loss probability | 1.50 | 1.21 | +0.29 |
| Calmar ratioReturn relative to maximum drawdown | 4.34 | 2.05 | +2.28 |
| Martin ratioReturn relative to average drawdown | 13.28 | 4.25 | +9.02 |
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Drawdowns
GOOG vs. BTI - Drawdown Comparison
The maximum GOOG drawdown since its inception was -44.60%, smaller than the maximum BTI drawdown of -64.11%. Use the drawdown chart below to compare losses from any high point for GOOG and BTI.
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Drawdown Indicators
| GOOG | BTI | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -44.60% | -64.11% | +19.51% |
Max Drawdown (1Y)Largest decline over 1 year | -20.75% | -13.75% | -7.00% |
Max Drawdown (3Y)Largest decline over 3 years | -29.35% | -13.75% | -15.60% |
Max Drawdown (5Y)Largest decline over 5 years | -44.60% | -29.94% | -14.66% |
Max Drawdown (10Y)Largest decline over 10 years | -44.60% | -56.00% | +11.40% |
Current DrawdownCurrent decline from peak | -11.89% | -5.01% | -6.88% |
Average DrawdownAverage peak-to-trough decline | -8.91% | -12.92% | +4.01% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 6.77% | 6.62% | +0.15% |
Volatility
GOOG vs. BTI - Volatility Comparison
Alphabet Inc (GOOG) has a higher volatility of 10.97% compared to British American Tobacco p.l.c. (BTI) at 9.40%. This indicates that GOOG's price experiences larger fluctuations and is considered to be riskier than BTI based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| GOOG | BTI | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 10.97% | 9.40% | +1.57% |
Volatility (6M)Calculated over the trailing 6-month period | 22.58% | 20.06% | +2.52% |
Volatility (1Y)Calculated over the trailing 1-year period | 30.22% | 24.16% | +6.06% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 31.53% | 21.52% | +10.01% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 29.19% | 24.23% | +4.96% |
Dividends
GOOG vs. BTI - Dividend Comparison
GOOG's dividend yield for the trailing twelve months is around 0.24%, less than BTI's 5.07% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BTI British American Tobacco p.l.c. | 5.07% | 5.29% | 8.18% | 9.72% | 7.23% | 7.98% | 7.22% | 6.35% | 8.53% | 4.27% | 3.85% | 4.11% |
GOOG Alphabet Inc | 0.24% | 0.26% | 0.32% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
GOOG vs. BTI - Financials Comparison
This section allows you to compare key financial metrics between Alphabet Inc and British American Tobacco p.l.c.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
GOOG vs. BTI - Profitability Comparison
GOOG - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, Alphabet Inc reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.
BTI - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, British American Tobacco p.l.c. reported a gross profit of 11.30B and revenue of 13.54B. Therefore, the gross margin over that period was 83.4%.
GOOG - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, Alphabet Inc reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.
BTI - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, British American Tobacco p.l.c. reported an operating income of 4.93B and revenue of 13.54B, resulting in an operating margin of 36.4%.
GOOG - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, Alphabet Inc reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.
BTI - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, British American Tobacco p.l.c. reported a net income of 3.25B and revenue of 13.54B, resulting in a net margin of 24.0%.
Frequently Asked Questions
GOOG and BTI have a correlation of 0.09, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
GOOG has higher volatility (10.97%) compared to BTI (9.40%). In terms of maximum drawdown, GOOG dropped -44.60% vs BTI's -64.11%.
GOOG currently has the higher Sharpe Ratio (2.98 vs 1.17), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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