DG vs. K

Last updated Jun 9, 2026

DG (Dollar General Corporation) and K (Kellogg Company) are both stocks. Both are in the Consumer Defensive sector — DG in Discount Stores, K in Packaged Foods. At a 0.23 correlation, their price movements are largely independent.

Performance

DG vs. K - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Dollar General Corporation (DG) and Kellogg Company (K). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

DG

• 1D: 3.01%
• 1M: -5.71%
• YTD: -18.82%
• 6M: -13.27%
• 1Y: -3.96%
• 3Y*: -9.41%
• 5Y*: -10.79%
• 10Y*: 2.93%

K

• 1D: —
• 1M: —
• YTD: —
• 6M: —
• 1Y: —
• 3Y*: —
• 5Y*: —
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

DG vs. K - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
DG Dollar General Corporation	-18.82%	79.61%	-43.12%	-44.13%	5.57%	13.01%	35.89%	45.71%	17.55%	26.92%
K Kellogg Company	0.00%	5.99%	49.75%	-7.44%	14.35%	7.44%	-6.78%	26.08%	-13.32%	-4.93%

Correlation

The correlation between DG and K is 0.08, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.08
Correlation (3Y) Calculated over the trailing 3-year period	0.17
Correlation (5Y) Calculated over the trailing 5-year period	0.20
Correlation (10Y) Calculated over the trailing 10-year period	0.23
Correlation (All Time) Calculated using the full available price history since Nov 16, 2009	0.23

The correlation between DG and K shifts across timeframes, from 0.08 (1 year) to 0.23 (all time), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap DG : $23.67B K : $29.20B
EPS DG : $7.07 K : $3.65
PE Ratio DG : 15.10 K : 22.87
PS Ratio DG : 0.55 K : 2.30
PB Ratio DG : 2.68 K : 6.95
Total Revenue (TTM) DG : $43.08B K : $12.67B
Gross Profit (TTM) DG : $13.28B K : $4.41B
EBITDA (TTM) DG : $3.06B K : $2.25B

Return for Risk

DG vs. K — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

DG

DG Risk / Return Rank: 36
DG Sharpe Ratio Rank: 37
DG Sortino Ratio Rank: 33
DG Omega Ratio Rank: 32
DG Calmar Ratio Rank: 39
DG Martin Ratio Rank: 37

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

DG vs. K - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Dollar General Corporation (DG) and Kellogg Company (K). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	DG	K	Difference
Sharpe ratio: Return per unit of total volatility	-0.12	—	—
Sortino ratio: Return per unit of downside risk	0.08	—	—
Omega ratio: Gain probability vs. loss probability	1.01	—	—
Calmar ratio: Return relative to maximum drawdown	-0.11	—	—
Martin ratio: Return relative to average drawdown	-0.28	—	—
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

Sharpe Ratios by Period

	DG	K	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.12	—	—
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.30	—	—
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.09	—	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.37	—	—

Drawdowns

Drawdown Indicators

	DG	K	Difference
Max Drawdown Largest peak-to-trough decline	-72.61%	—	—
Max Drawdown (1Y) Largest decline over 1 year	-34.57%	—	—
Max Drawdown (3Y) Largest decline over 3 years	-58.78%	—	—
Max Drawdown (5Y) Largest decline over 5 years	-72.61%	—	—
Max Drawdown (10Y) Largest decline over 10 years	-72.61%	—	—
Current Drawdown Current decline from peak	-56.10%	—	—
Average Drawdown Average peak-to-trough decline	-15.80%	—	—
Ulcer Index Depth and duration of drawdowns from previous peaks	14.29%	—	—

Volatility

Volatility by Period

	DG	K	Difference
Volatility (1M) Calculated over the trailing 1-month period	13.21%	—	—
Volatility (6M) Calculated over the trailing 6-month period	25.91%	—	—
Volatility (1Y) Calculated over the trailing 1-year period	34.58%	—	—
Volatility (5Y) Calculated over the trailing 5-year period, annualized	36.02%	—	—
Volatility (10Y) Calculated over the trailing 10-year period, annualized	31.55%	—	—

Dividends

DG vs. K - Dividend Comparison

DG's dividend yield for the trailing twelve months is around 2.21%, while K has not paid dividends to shareholders.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
DG Dollar General Corporation	2.21%	1.78%	3.11%	1.30%	1.06%	0.69%	0.67%	0.80%	1.05%	0.84%	1.35%	1.22%
K Kellogg Company	1.39%	2.76%	2.79%	10.56%	3.28%	3.59%	3.66%	3.27%	3.86%	3.12%	2.77%	2.74%

Financials

DG vs. K - Profitability Comparison

The chart below illustrates the profitability comparison between Dollar General Corporation and Kellogg Company over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

DG - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Dollar General Corporation reported a gross profit of 3.41B and revenue of 10.79B. Therefore, the gross margin over that period was 31.6%.

K - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Kellogg Company reported a gross profit of 1.08B and revenue of 3.26B. Therefore, the gross margin over that period was 33.3%.

DG - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Dollar General Corporation reported an operating income of 638.52M and revenue of 10.79B, resulting in an operating margin of 5.9%.

K - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Kellogg Company reported an operating income of 452.00M and revenue of 3.26B, resulting in an operating margin of 13.9%.

DG - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Dollar General Corporation reported a net income of 444.13M and revenue of 10.79B, resulting in a net margin of 4.1%.

K - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Kellogg Company reported a net income of 309.00M and revenue of 3.26B, resulting in a net margin of 9.5%.

Frequently Asked Questions

Can I hold both DG and K in my portfolio?

DG and K have a correlation of 0.08, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.