DEO vs. TTD
DEO (Diageo plc) and TTD (The Trade Desk, Inc.) are both stocks. DEO operates in Beverages - Wineries & Distilleries (Consumer Defensive), while TTD operates in Software - Application (Technology). Over the past 5 years, DEO returned -13.55%/yr vs -20.31%/yr for TTD. At a 0.20 correlation, their price movements are largely independent.
Performance
DEO vs. TTD - Performance Comparison
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Returns By Period
In the year-to-date period, DEO achieves a -4.24% return, which is significantly higher than TTD's -49.21% return.
DEO
- 1D
- 0.83%
- 1M
- 0.12%
- YTD
- -4.24%
- 6M
- -7.27%
- 1Y
- -19.48%
- 3Y*
- -19.42%
- 5Y*
- -13.55%
- 10Y*
- 0.50%
TTD
- 1D
- 2.01%
- 1M
- -8.84%
- YTD
- -49.21%
- 6M
- -47.39%
- 1Y
- -71.63%
- 3Y*
- -37.11%
- 5Y*
- -20.31%
- 10Y*
- —
DEO vs. TTD - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
DEO Diageo plc | -4.24% | -29.31% | -10.09% | -16.28% | -17.40% | 41.72% | -3.26% | 21.39% | -0.43% | 44.13% |
TTD The Trade Desk, Inc. | -49.21% | -67.70% | 63.33% | 60.52% | -51.08% | 14.41% | 208.34% | 123.83% | 153.79% | 65.27% |
Correlation
The correlation between DEO and TTD is 0.12, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.12 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.15 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.23 |
Correlation (All Time) Calculated using the full available price history since Sep 21, 2016 | 0.20 |
The correlation between DEO and TTD shifts across timeframes, from 0.12 (1 year) to 0.23 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
DEO:
$45.62B
TTD:
$9.19B
DEO:
£9.85
TTD:
$0.89
DEO:
6.19
TTD:
21.71
DEO:
1.78
TTD:
0.28
DEO:
0.91
TTD:
3.16
DEO:
3.95
TTD:
3.75
DEO:
£37.37B
TTD:
$2.97B
DEO:
£22.42B
TTD:
$2.31B
DEO:
£10.72B
TTD:
$725.01M
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Return for Risk
DEO vs. TTD — Risk / Return Rank
DEO
TTD
DEO vs. TTD - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Diageo plc (DEO) and The Trade Desk, Inc. (TTD). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| DEO | TTD | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.48 | ||
| Sortino ratioReturn per unit of downside risk | +1.23 | ||
| Omega ratioGain probability vs. loss probability | 0.90 | 0.71 | +0.19 |
| Calmar ratioReturn relative to maximum drawdown | -0.59 | -0.92 | +0.33 |
| Martin ratioReturn relative to average drawdown | -1.05 | -1.28 | +0.22 |
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Drawdowns
DEO vs. TTD - Drawdown Comparison
The maximum DEO drawdown since its inception was -63.41%, smaller than the maximum TTD drawdown of -86.45%. Use the drawdown chart below to compare losses from any high point for DEO and TTD.
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Drawdown Indicators
| DEO | TTD | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -63.41% | -86.45% | +23.04% |
Max Drawdown (1Y)Largest decline over 1 year | -35.52% | -78.94% | +43.42% |
Max Drawdown (3Y)Largest decline over 3 years | -56.07% | -86.45% | +30.38% |
Max Drawdown (5Y)Largest decline over 5 years | -63.41% | -86.45% | +23.04% |
Max Drawdown (10Y)Largest decline over 10 years | -63.41% | — | — |
Current DrawdownCurrent decline from peak | -58.28% | -86.18% | +27.90% |
Average DrawdownAverage peak-to-trough decline | -13.02% | -27.27% | +14.25% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 19.98% | 56.84% | -36.86% |
Volatility
DEO vs. TTD - Volatility Comparison
The current volatility for Diageo plc (DEO) is 6.98%, while The Trade Desk, Inc. (TTD) has a volatility of 18.89%. This indicates that DEO experiences smaller price fluctuations and is considered to be less risky than TTD based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| DEO | TTD | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 6.98% | 18.89% | -11.91% |
Volatility (6M)Calculated over the trailing 6-month period | 26.52% | 41.21% | -14.69% |
Volatility (1Y)Calculated over the trailing 1-year period | 32.17% | 64.24% | -32.07% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 24.74% | 67.34% | -42.60% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 23.39% | 68.43% | -45.04% |
Dividends
DEO vs. TTD - Dividend Comparison
DEO's dividend yield for the trailing twelve months is around 4.06%, while TTD has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
DEO Diageo plc | 4.06% | 4.80% | 3.26% | 2.77% | 2.16% | 1.82% | 2.29% | 2.07% | 2.51% | 2.18% | 3.00% | 3.13% |
TTD The Trade Desk, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
DEO vs. TTD - Financials Comparison
This section allows you to compare key financial metrics between Diageo plc and The Trade Desk, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
DEO vs. TTD - Profitability Comparison
DEO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.
TTD - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported a gross profit of 506.89M and revenue of 688.86M. Therefore, the gross margin over that period was 73.6%.
DEO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.
TTD - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported an operating income of 66.65M and revenue of 688.86M, resulting in an operating margin of 9.7%.
DEO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.
TTD - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Trade Desk, Inc. reported a net income of 40.00M and revenue of 688.86M, resulting in a net margin of 5.8%.
Frequently Asked Questions
DEO and TTD have a correlation of 0.12, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
TTD has higher volatility (18.89%) compared to DEO (6.98%). In terms of maximum drawdown, DEO dropped -63.41% vs TTD's -86.45%.
DEO currently has the higher Sharpe Ratio (-0.66 vs -1.13), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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