BIDU vs. NFLX
BIDU (Baidu, Inc.) and NFLX (Netflix, Inc.) are both stocks. Both are in the Communication Services sector — BIDU in Internet Content & Information, NFLX in Entertainment. Over the past 10 years, BIDU returned -3.63%/yr vs 22.59%/yr for NFLX. Their 0.31 correlation means their historical movements had little consistent relationship.
Performance
BIDU vs. NFLX - Performance Comparison
Loading charts...
Returns By Period
In the year-to-date period, BIDU achieves a -14.96% return, which is significantly higher than NFLX's -23.52% return. Over the past 10 years, BIDU has underperformed NFLX with an annualized return of -3.63%, while NFLX has yielded a comparatively higher 22.59% annualized return.
BIDU
- 1D
- 3.38%
- 1M
- -1.93%
- 6M
- -27.46%
- YTD
- -14.96%
- 1Y
- 29.00%
- 3Y*
- -10.15%
- 5Y*
- -7.49%
- 10Y*
- -3.63%
- ALL TIME*
- 14.40%
NFLX
- 1D
- -2.00%
- 1M
- -7.65%
- 6M
- -14.11%
- YTD
- -23.52%
- 1Y
- -38.11%
- 3Y*
- 17.81%
- 5Y*
- 6.74%
- 10Y*
- 22.59%
- ALL TIME*
- 30.45%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
BIDU Baidu, Inc. | $192.80M | $238.99M | $313.95M |
NFLX Netflix, Inc. | $3.27B | $3.56B | $3.41B |
BIDU vs. NFLX - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BIDU Baidu, Inc. | -14.96% | 54.98% | -29.20% | 4.12% | -23.13% | -31.19% | 71.08% | -20.30% | -32.28% | 42.45% |
NFLX Netflix, Inc. | -23.52% | 5.19% | 83.07% | 65.11% | -51.05% | 11.41% | 67.11% | 20.89% | 39.44% | 55.06% |
Correlation
The correlation between BIDU and NFLX is 0.02, meaning there was essentially no consistent relationship between their historical price movements. Each responded to its own set of market drivers.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.02 |
Correlation (3Y) Balances recent behavior with more history. | 0.14 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.27 |
Correlation (10Y) Provides a long-term view across more market conditions. | 0.32 |
Correlation (All Time) Calculated using the full available price history since Aug 5, 2005 | 0.31 |
Over the past year, the correlation between BIDU and NFLX has dropped to 0.02 - well below their long-term average of 0.31, suggesting their price drivers have been diverging.
Fundamentals
BIDU:
$37.79B
NFLX:
$298.60B
BIDU:
CN¥3.78
NFLX:
$3.17
BIDU:
198.55
NFLX:
22.61
BIDU:
9.02
NFLX:
0.90
BIDU:
2.00
NFLX:
6.38
BIDU:
0.97
NFLX:
10.13
BIDU:
CN¥128.51B
NFLX:
$48.37B
BIDU:
CN¥54.09B
NFLX:
$23.76B
BIDU:
CN¥23.17B
NFLX:
$30.55B
Compare stocks, funds, or ETFs
Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.
Return for Risk
BIDU vs. NFLX — Risk / Return Rank
BIDU
NFLX
BIDU vs. NFLX - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Baidu, Inc. (BIDU) and Netflix, Inc. (NFLX). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BIDU | NFLX | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +1.63 | ||
| Sortino ratioReturn per unit of downside risk | +2.75 | ||
| Omega ratioGain probability vs. loss probability | 1.13 | 0.80 | +0.34 |
| Calmar ratioReturn relative to maximum drawdown | 0.74 | -0.82 | +1.56 |
| Martin ratioReturn relative to average drawdown | 1.35 | -1.45 | +2.80 |
Loading charts...
Drawdowns
BIDU vs. NFLX - Drawdown Comparison
The maximum BIDU drawdown since its inception was -77.47%, smaller than the maximum NFLX drawdown of -81.99%. Use the drawdown chart below to compare losses from any high point for BIDU and NFLX.
Loading charts...
Drawdown Indicators
| BIDU | NFLX | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -77.47% | -81.99% | +4.52% |
Max Drawdown (1Y)Largest decline over 1 year | -36.01% | -46.49% | +10.48% |
Max Drawdown (3Y)Largest decline over 3 years | -48.74% | -49.52% | +0.78% |
Max Drawdown (5Y)Largest decline over 5 years | -57.69% | -75.95% | +18.26% |
Max Drawdown (10Y)Largest decline over 10 years | -77.47% | -75.95% | -1.52% |
Current DrawdownCurrent decline from peak | -67.31% | -46.45% | -20.86% |
Average DrawdownAverage peak-to-trough decline | -35.76% | -25.02% | -10.74% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 19.61% | 26.37% | -6.76% |
Volatility
BIDU vs. NFLX - Volatility Comparison
Baidu, Inc. (BIDU) and Netflix, Inc. (NFLX) have volatilities of 11.38% and 11.07%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.
Loading charts...
Volatility by Period
| BIDU | NFLX | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 11.38% | 11.07% | +0.31% |
Volatility (6M)Calculated over the trailing 6-month period | 33.23% | 27.83% | +5.40% |
Volatility (1Y)Calculated over the trailing 1-year period | 50.67% | 34.79% | +15.88% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 51.96% | 43.50% | +8.46% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 46.43% | 41.35% | +5.08% |
Dividends
BIDU vs. NFLX - Dividend Comparison
Neither BIDU nor NFLX has paid dividends to shareholders.
Financials
BIDU vs. NFLX - Financials Comparison
This section allows you to compare key financial metrics between Baidu, Inc. and Netflix, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BIDU vs. NFLX - Profitability Comparison
BIDU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Baidu, Inc. reported a gross profit of 12.41B and revenue of 31.88B. Therefore, the gross margin over that period was 38.9%.
NFLX - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Netflix, Inc. reported a gross profit of 6.52B and revenue of 12.56B. Therefore, the gross margin over that period was 51.9%.
BIDU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Baidu, Inc. reported an operating income of 3.17B and revenue of 31.88B, resulting in an operating margin of 10.0%.
NFLX - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Netflix, Inc. reported an operating income of 4.19B and revenue of 12.56B, resulting in an operating margin of 33.4%.
BIDU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Baidu, Inc. reported a net income of 3.42B and revenue of 31.88B, resulting in a net margin of 10.7%.
NFLX - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Netflix, Inc. reported a net income of 3.40B and revenue of 12.56B, resulting in a net margin of 27.1%.
Frequently Asked Questions
BIDU and NFLX have a correlation of 0.02, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BIDU has higher volatility (11.38%) compared to NFLX (11.07%). In terms of maximum drawdown, BIDU dropped -77.47% vs NFLX's -81.99%.
BIDU currently has the higher Sharpe Ratio (0.52 vs -1.10), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
Find the right allocation for BIDU and NFLX
Add both to a portfolio and optimize allocations for your target — whether that's maximizing returns, minimizing drawdowns, or balancing risk across holdings.
Open Portfolio Optimizer