BIDU vs. KO
BIDU (Baidu, Inc.) and KO (The Coca-Cola Company) are both stocks. BIDU operates in Internet Content & Information (Communication Services), while KO operates in Beverages - Non-Alcoholic (Consumer Defensive). Over the past 10 years, BIDU returned -3.23%/yr vs 9.55%/yr for KO. At a 0.16 correlation, their price movements are largely independent.
Performance
BIDU vs. KO - Performance Comparison
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Returns By Period
In the year-to-date period, BIDU achieves a -11.40% return, which is significantly lower than KO's 18.99% return. Over the past 10 years, BIDU has underperformed KO with an annualized return of -3.23%, while KO has yielded a comparatively higher 9.55% annualized return.
BIDU
- 1D
- -0.29%
- 1M
- -23.08%
- YTD
- -11.40%
- 6M
- -7.39%
- 1Y
- 31.84%
- 3Y*
- -6.71%
- 5Y*
- -9.21%
- 10Y*
- -3.23%
KO
- 1D
- 0.11%
- 1M
- 2.94%
- YTD
- 18.99%
- 6M
- 17.96%
- 1Y
- 17.68%
- 3Y*
- 14.33%
- 5Y*
- 11.29%
- 10Y*
- 9.55%
BIDU vs. KO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
BIDU Baidu, Inc. | -11.40% | 54.98% | -29.20% | 4.12% | -23.13% | -31.19% | 71.08% | -20.30% | -32.28% | 42.45% |
KO The Coca-Cola Company | 18.99% | 15.60% | 8.88% | -4.43% | 10.61% | 11.37% | 2.47% | 20.60% | 6.77% | 14.38% |
Correlation
The correlation between BIDU and KO is -0.15, meaning they tend to move in opposite directions. This is especially valuable for risk management - when one declines, the other has historically tended to hold steady or rise.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | -0.15 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.00 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.03 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.09 |
Correlation (All Time) Calculated using the full available price history since Aug 5, 2005 | 0.16 |
The correlation between BIDU and KO shifts across timeframes, from -0.15 (1 year) to 0.16 (all time), reflecting how their relationship changes across market environments.
Fundamentals
BIDU:
$40.00B
KO:
$356.42B
BIDU:
CN¥3.78
KO:
$3.18
BIDU:
207.35
KO:
26.01
BIDU:
9.42
KO:
3.14
BIDU:
2.09
KO:
7.23
BIDU:
1.01
KO:
10.60
BIDU:
CN¥128.51B
KO:
$49.28B
BIDU:
CN¥54.09B
KO:
$30.43B
BIDU:
CN¥23.17B
KO:
$18.35B
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Return for Risk
BIDU vs. KO — Risk / Return Rank
BIDU
KO
BIDU vs. KO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Baidu, Inc. (BIDU) and The Coca-Cola Company (KO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| BIDU | KO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.43 | ||
| Sortino ratioReturn per unit of downside risk | -0.46 | ||
| Omega ratioGain probability vs. loss probability | 1.15 | 1.19 | -0.04 |
| Calmar ratioReturn relative to maximum drawdown | 0.93 | 2.26 | -1.33 |
| Martin ratioReturn relative to average drawdown | 2.00 | 4.51 | -2.51 |
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Drawdowns
BIDU vs. KO - Drawdown Comparison
The maximum BIDU drawdown since its inception was -77.47%, which is greater than KO's maximum drawdown of -68.23%. Use the drawdown chart below to compare losses from any high point for BIDU and KO.
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Drawdown Indicators
| BIDU | KO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -77.47% | -68.23% | -9.24% |
Max Drawdown (1Y)Largest decline over 1 year | -34.41% | -7.87% | -26.54% |
Max Drawdown (3Y)Largest decline over 3 years | -50.73% | -16.26% | -34.47% |
Max Drawdown (5Y)Largest decline over 5 years | -63.13% | -17.27% | -45.86% |
Max Drawdown (10Y)Largest decline over 10 years | -77.47% | -36.99% | -40.48% |
Current DrawdownCurrent decline from peak | -65.94% | -1.16% | -64.78% |
Average DrawdownAverage peak-to-trough decline | -35.56% | -16.09% | -19.47% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 15.96% | 3.98% | +11.98% |
Volatility
BIDU vs. KO - Volatility Comparison
Baidu, Inc. (BIDU) has a higher volatility of 14.89% compared to The Coca-Cola Company (KO) at 6.70%. This indicates that BIDU's price experiences larger fluctuations and is considered to be riskier than KO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| BIDU | KO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 14.89% | 6.70% | +8.19% |
Volatility (6M)Calculated over the trailing 6-month period | 35.91% | 12.87% | +23.04% |
Volatility (1Y)Calculated over the trailing 1-year period | 50.52% | 16.73% | +33.79% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 51.93% | 16.18% | +35.75% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 46.30% | 18.24% | +28.06% |
Dividends
BIDU vs. KO - Dividend Comparison
BIDU has not paid dividends to shareholders, while KO's dividend yield for the trailing twelve months is around 2.49%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BIDU Baidu, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
KO The Coca-Cola Company | 2.49% | 2.92% | 3.12% | 3.12% | 2.77% | 2.84% | 2.99% | 2.89% | 3.29% | 3.23% | 3.38% | 3.07% |
Financials
BIDU vs. KO - Financials Comparison
This section allows you to compare key financial metrics between Baidu, Inc. and The Coca-Cola Company. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
BIDU vs. KO - Profitability Comparison
BIDU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Baidu, Inc. reported a gross profit of 12.41B and revenue of 31.88B. Therefore, the gross margin over that period was 38.9%.
KO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported a gross profit of 7.85B and revenue of 12.47B. Therefore, the gross margin over that period was 63.0%.
BIDU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Baidu, Inc. reported an operating income of 3.17B and revenue of 31.88B, resulting in an operating margin of 10.0%.
KO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported an operating income of 4.36B and revenue of 12.47B, resulting in an operating margin of 35.0%.
BIDU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Baidu, Inc. reported a net income of 3.42B and revenue of 31.88B, resulting in a net margin of 10.7%.
KO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Coca-Cola Company reported a net income of 3.92B and revenue of 12.47B, resulting in a net margin of 31.5%.
Frequently Asked Questions
BIDU and KO have a correlation of -0.15, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BIDU has higher volatility (14.89%) compared to KO (6.70%). In terms of maximum drawdown, BIDU dropped -77.47% vs KO's -68.23%.
KO currently has the higher Sharpe Ratio (1.06 vs 0.63), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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