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Inuvo, Inc. (INUV) Sortino Ratio: -0.05

INUV's Sortino Ratio of -0.05 indicates that for each unit of downside volatility, it generates -0.05 units of excess return. The ratio is calculated using historical daily returns over the past 12 months (as of Apr 2, 2026).

Unlike other measures, Sortino only focuses on downside volatility (losses), making it particularly useful for investors more concerned about protecting against drawdowns than overall price swings.

INUV Sortino Ratio Rank


INUV Sortino Ratio Rank: 27.427
Below Average

INUV ranks above 27.4% of all investments in our database based on Sortino Ratio over the past 12 months, indicating below-average returns relative to downside risk taken. Securities are ranked from 0 (worst) to 100 (best).

What moves the rank

  • Strong returns with minimal downside volatility → Higher rank
  • Severe or frequent drawdowns → Lower rank
  • Upside volatility → No impact (Sortino doesn't penalize upside swings)

What you can do with this information

  • Returns may not adequately compensate for downside risk taken
  • Consider smaller allocation given below-average risk-adjusted profile
  • Explore higher-ranked investments with better downside protection
  • Assess whether downside exposure aligns with your portfolio goals

INUV Sortino Ratio Market Positioning

The chart shows INUV's Sortino Ratio relative to all stocks on our platform, with color zones indicating percentile rankings. Higher ratios indicate better downside-adjusted returns.


  • Red zone (bottom 25%): -0.15 or lower
  • Yellow zone (middle 50%): -0.15 to 1.93
  • Green zone (top 25%): 1.93 or higher
  • Top 1%: 5.66+
  • Median: 0.86 — half of all investments score higher

How it compares to other similar stocks

The table compares Inuvo, Inc.'s Sortino Ratio with other stocks in the Advertising Agencies industry across multiple time periods, showing how INUV's risk-adjusted performance compares to industry peers.

Data shows 1-, 5-, and 10-year periods, plus each stock's all-time average, as of Apr 2, 2026.


SymbolName1Y Sortino Ratio5Y Sortino Ratio10Y Sortino RatioAll Time Sortino Ratio
DLXDeluxe Corporation3.22
CCOClear Channel Outdoor Holdings, Inc.2.95
SPTYSpecificity Inc2.76
ABLVWAble View Global Inc. Warrant2.15
CMPRCimpress plc2.12
FLNTFluent, Inc.1.41
BAOSBaosheng Media Group Holdings Limited1.41
XNETXunlei Limited1.12
EEXEmerald Holding, Inc.1.04
ZDZiff Davis, Inc.0.97
INUVInuvo, Inc.-0.05

S&P 500 Index

How to choose period

Historical Sortino Ratio

The chart shows INUV's rolling Sortino ratio over time compared to your chosen benchmark. Rising trends indicate improving returns relative to downside risk, while declining trends may signal deteriorating risk-adjusted performance or increased volatility during market stress. Use multiple timeframes to distinguish short-term fluctuations from long-term patterns.

Identify market cycles by observing when INUV consistently outperforms (line above benchmark), underperforms (below benchmark), or aligns with the benchmark.


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Explore INUV risk-adjusted metrics in detail

Dive deeper into individual metrics with historical trends, benchmark comparisons, and performance across different time periods.