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Bread Financial Holdings Inc (BFH)
Performance
Return for Risk
Dividends
Drawdowns
Volatility
Financials

Company Info

ISIN
US0185811082
IPO Date
Jun 15, 2001

Highlights

Market Cap
$3.44B
Enterprise Value
$4.15B
EPS (TTM)
$11.04
PE Ratio
6.78
PEG Ratio
0.15
Total Revenue (TTM)
$4.70B
Gross Profit (TTM)
$2.98B
EBITDA (TTM)
$694.00M
Year Range
$38.21 - $82.03
Target Price
$77.17
ROA (TTM)
2.29%
ROE (TTM)
15.57%

Share Price Chart


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Bread Financial Holdings Inc

Performance

Performance Chart

The chart shows the growth of an initial investment of $10,000 in Bread Financial Holdings Inc, comparing it to the performance of the S&P 500 index or another benchmark. All prices have been adjusted for splits and dividends.


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S&P 500 Index

Returns By Period

Bread Financial Holdings Inc (BFH) has returned 1.46% so far this year and 51.70% over the past 12 months. Over the last ten years, BFH has returned -6.83% per year, falling short of the S&P 500 Index benchmark, which averaged 12.16% annually.


Bread Financial Holdings Inc

1D
2.55%
1M
5.69%
YTD
1.46%
6M
35.16%
1Y
51.70%
3Y*
37.81%
5Y*
-2.01%
10Y*
-6.83%

Benchmark (S&P 500 Index)

1D
2.91%
1M
-5.09%
YTD
-4.63%
6M
-2.39%
1Y
16.33%
3Y*
16.69%
5Y*
10.18%
10Y*
12.16%
*Multi-year figures are annualized to reflect compound growth (CAGR)

Monthly Returns

Based on dividend-adjusted daily data since Jun 15, 2001, BFH's average daily return is +0.07%, while the average monthly return is +1.45%. At this rate, your investment would double in approximately 4.0 years.

Historically, 57% of months were positive and 43% were negative. The best month was Apr 2020 with a return of +48.8%, while the worst month was Mar 2020 at -60.8%. The longest winning streak lasted 8 consecutive months, and the longest losing streak was 4 months.

On a daily basis, BFH closed higher 51% of trading days. The best single day was Mar 24, 2020 with a return of +35.4%, while the worst single day was Jan 28, 2008 at -35.2%.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
2026-2.01%-2.03%5.69%1.46%
20253.72%-14.44%-7.26%-5.25%8.44%11.48%7.32%8.37%-15.74%12.34%8.50%9.30%23.06%
202410.11%6.19%-2.72%-0.89%13.74%6.70%22.49%7.05%-18.21%4.77%18.43%3.79%88.97%
20238.95%0.60%-26.17%-8.97%2.93%11.39%32.43%-9.13%-8.99%-20.96%4.76%17.22%-10.23%
20223.71%-2.02%-16.75%-2.40%0.98%-32.74%6.88%-2.51%-18.16%14.82%14.28%-8.21%-42.42%
2021-8.70%43.00%16.16%5.14%2.90%-13.93%-10.50%5.45%2.83%-15.50%0.46%-2.33%13.62%

Benchmark Metrics

Bread Financial Holdings Inc has an annualized alpha of 8.42%, beta of 1.17, and R² of 0.26 versus S&P 500 Index. Calculated based on daily prices since June 18, 2001.

  • This stock captured 158.64% of S&P 500 Index gains and 136.63% of its losses — amplifying both gains and losses, but participating more in upside than downside.
  • R² of 0.26 means this stock moves largely independently of S&P 500 Index — capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.

Alpha
8.42%
Beta
1.17
0.26
Upside Capture
158.64%
Downside Capture
136.63%

Return for Risk

Risk / Return Rank

BFH ranks 77 for risk / return — better than 77% of stocks on our site. You're getting solid returns for the risk taken. A good sign, especially for investors who want growth without excessive volatility.


BFH Risk / Return Rank: 7777
Overall Rank
BFH Sharpe Ratio Rank: 7777
Sharpe Ratio Rank
BFH Sortino Ratio Rank: 7070
Sortino Ratio Rank
BFH Omega Ratio Rank: 7272
Omega Ratio Rank
BFH Calmar Ratio Rank: 8383
Calmar Ratio Rank
BFH Martin Ratio Rank: 8181
Martin Ratio Rank
The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

Return / Risk — by metrics

The table below present risk-adjusted performance metrics for Bread Financial Holdings Inc (BFH) and compare them to a chosen benchmark (S&P 500 Index).


BFHBenchmarkDifference

Sharpe ratio

Return per unit of total volatility

1.16

0.90

+0.27

Sortino ratio

Return per unit of downside risk

1.63

1.39

+0.25

Omega ratio

Gain probability vs. loss probability

1.23

1.21

+0.02

Calmar ratio

Return relative to maximum drawdown

2.70

1.40

+1.30

Martin ratio

Return relative to average drawdown

6.48

6.61

-0.12

Explore BFH risk-adjusted metrics in detail

Dive deeper into individual metrics with historical trends, benchmark comparisons, and performance across different time periods.

Dividends

Dividend History

Bread Financial Holdings Inc provided a 1.18% dividend yield over the last twelve months, with an annual payout of $0.88 per share. The company has been increasing its dividends for 4 consecutive years.


0.50%1.00%1.50%2.00%2.50%$0.00$0.50$1.00$1.50$2.002016201720182019202020212022202320242025
Dividends
Dividend Yield
PeriodTTM2025202420232022202120202019201820172016
Dividend$0.88$0.86$0.84$0.84$0.84$0.71$1.01$2.01$1.82$1.66$0.42

Dividend yield

1.18%1.16%1.38%2.55%2.23%1.07%1.70%2.25%1.52%0.82%0.23%

Monthly Dividends

The table displays the monthly dividend distributions for Bread Financial Holdings Inc. The dividends shown in the table have been adjusted to account for any splits that may have occurred.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
2026$0.00$0.23$0.00$0.23
2025$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.23$0.00$0.86
2024$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.84
2023$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.84
2022$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.00$0.21$0.00$0.84
2021$0.00$0.17$0.00$0.00$0.17$0.00$0.00$0.17$0.00$0.00$0.21$0.00$0.71

Dividend Yield & Payout


Dividend Yield

Bread Financial Holdings Inc has a dividend yield of 1.18%, which signifies it pays a smaller percentage of its stock price in dividends to its shareholders compared to other companies in the market.

Payout Ratio

Bread Financial Holdings Inc has a payout ratio of 8.11%, which is below the market average. This means Bread Financial Holdings Inc returns a smaller proportion of its earnings to shareholders as dividends, suggesting it retains a higher portion for reinvestment, growth, or debt payment.

Drawdowns

Drawdowns Chart

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.


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Worst Drawdowns

The table below displays the maximum drawdowns of the Bread Financial Holdings Inc. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Bread Financial Holdings Inc was 92.36%, occurring on Mar 18, 2020. The portfolio has not yet recovered.

The current Bread Financial Holdings Inc drawdown is 64.84%.


Depth

Start

To Bottom

Bottom

To Recover

End

Total

-92.36%Apr 24, 20151234Mar 18, 2020
-70.54%Oct 25, 2007343Mar 6, 2009503Mar 4, 2011846
-46.63%Apr 2, 2002132Oct 7, 2002188Jul 8, 2003320
-32.42%Dec 30, 2004209Oct 26, 2005120Apr 20, 2006329
-32.24%Jul 19, 200141Sep 20, 200142Nov 19, 200183

Volatility

Volatility Chart

The chart below shows the rolling one-month volatility.


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Financials

Financial Performance

The chart below illustrates the trends in the financial health of Bread Financial Holdings Inc over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.


Annual
Quarterly

0.0

Valuation

The Valuation section provides an overview of how Bread Financial Holdings Inc is priced in the market compared to other companies in the Credit Services industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.


PE Ratio

The chart displays the Price-to-Earnings (P/E) ratio for BFH, comparing it with other companies in the Credit Services industry. Currently, BFH has a P/E ratio of 6.8. This P/E ratio is in line with the industry average, suggesting the stock may be fairly valued relative to its earnings.

PEG Ratio

The chart shows the Price/Earnings to Growth (PEG) ratio for BFH compared to other companies in the Credit Services industry. BFH currently has a PEG ratio of 0.1. This PEG ratio is close to the industry average, suggesting the stock’s valuation is balanced against its growth outlook.

PS Ratio

This chart shows the Price-to-Sales (P/S) ratio for BFH relative to other companies in the Credit Services industry. Currently, BFH has a P/S ratio of 0.7. This P/S ratio falls within the average range for the industry, suggesting the stock is fairly valued based on its revenue.

PB Ratio

The chart illustrates the Price-to-Book (P/B) ratio for BFH in comparison with other companies in the Credit Services industry. Currently, BFH has a P/B value of 1.0. This P/B ratio is in line with the industry average, suggesting the stock is valued fairly in relation to its book value.

Income Statement



TTM
Revenue

Total Revenue

Cost Of Revenue

Gross Profit

Operating Expenses

Selling, General & Admin Expenses

R&D Expenses

Depreciation And Amortization

Total Operating Expenses

Income

Income Before Tax

Operating Income

EBITDA

EBIT

Earnings From Continuing Operations

Net Income

Income Tax Expense

Other Non-Operating Income (Expenses)

Extraordinary Items

Discontinued Operations

Effect Of Accounting Charges

Non Recurring

Minority Interest

Other Items

Interest Income

Interest Expense

Net Interest Income

Values in undefined except per share items