RICK vs. MO
RICK (RCI Hospitality Holdings, Inc.) and MO (Altria Group, Inc.) are both stocks. RICK operates in Restaurants (Consumer Cyclical), while MO operates in Tobacco (Consumer Defensive). Over the past 10 years, RICK returned 11.05%/yr vs 7.93%/yr for MO. At a 0.09 correlation, their price movements are largely independent.
Performance
RICK vs. MO - Performance Comparison
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Returns By Period
In the year-to-date period, RICK achieves a 15.11% return, which is significantly lower than MO's 26.86% return. Over the past 10 years, RICK has outperformed MO with an annualized return of 11.05%, while MO has yielded a comparatively lower 7.93% annualized return.
RICK
- 1D
- 1.60%
- 1M
- 13.59%
- YTD
- 15.11%
- 6M
- 1.90%
- 1Y
- -30.50%
- 3Y*
- -28.96%
- 5Y*
- -16.63%
- 10Y*
- 11.05%
MO
- 1D
- 0.74%
- 1M
- -1.57%
- YTD
- 26.86%
- 6M
- 26.78%
- 1Y
- 28.74%
- 3Y*
- 25.73%
- 5Y*
- 16.36%
- 10Y*
- 7.93%
RICK vs. MO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
RICK RCI Hospitality Holdings, Inc. | 15.11% | -58.19% | -12.81% | -28.66% | 20.04% | 97.94% | 93.85% | -7.54% | -19.86% | 64.51% |
MO Altria Group, Inc. | 26.86% | 18.17% | 40.76% | -3.70% | 4.37% | 24.18% | -10.21% | 7.87% | -27.14% | 9.45% |
Correlation
The correlation between RICK and MO is -0.04, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | -0.04 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.04 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.13 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.15 |
Correlation (All Time) Calculated using the full available price history since Oct 13, 1995 | 0.09 |
The correlation between RICK and MO shifts across timeframes, from -0.04 (1 year) to 0.15 (10 years), reflecting how their relationship changes across market environments.
Fundamentals
RICK:
$211.65M
MO:
$120.36B
RICK:
-$0.77
MO:
$4.79
RICK:
0.82
MO:
5.54
RICK:
$281.63M
MO:
$21.82B
RICK:
$176.59M
MO:
$14.80B
RICK:
$30.38M
MO:
$11.70B
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Return for Risk
RICK vs. MO — Risk / Return Rank
RICK
MO
RICK vs. MO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for RCI Hospitality Holdings, Inc. (RICK) and Altria Group, Inc. (MO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| RICK | MO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.96 | ||
| Sortino ratioReturn per unit of downside risk | -2.61 | ||
| Omega ratioGain probability vs. loss probability | 0.90 | 1.24 | -0.34 |
| Calmar ratioReturn relative to maximum drawdown | -0.70 | 1.75 | -2.45 |
| Martin ratioReturn relative to average drawdown | -1.00 | 4.39 | -5.39 |
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Drawdowns
RICK vs. MO - Drawdown Comparison
The maximum RICK drawdown since its inception was -94.54%, which is greater than MO's maximum drawdown of -65.43%. Use the drawdown chart below to compare losses from any high point for RICK and MO.
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Drawdown Indicators
| RICK | MO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -94.54% | -65.43% | -29.11% |
Max Drawdown (1Y)Largest decline over 1 year | -48.83% | -16.40% | -32.43% |
Max Drawdown (3Y)Largest decline over 3 years | -72.58% | -16.40% | -56.18% |
Max Drawdown (5Y)Largest decline over 5 years | -78.09% | -25.83% | -52.26% |
Max Drawdown (10Y)Largest decline over 10 years | -78.72% | -53.69% | -25.03% |
Current DrawdownCurrent decline from peak | -71.23% | -3.50% | -67.73% |
Average DrawdownAverage peak-to-trough decline | -53.94% | -11.92% | -42.02% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 35.20% | 6.50% | +28.70% |
Volatility
RICK vs. MO - Volatility Comparison
RCI Hospitality Holdings, Inc. (RICK) has a higher volatility of 10.13% compared to Altria Group, Inc. (MO) at 6.71%. This indicates that RICK's price experiences larger fluctuations and is considered to be riskier than MO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| RICK | MO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 10.13% | 6.71% | +3.42% |
Volatility (6M)Calculated over the trailing 6-month period | 30.93% | 17.60% | +13.33% |
Volatility (1Y)Calculated over the trailing 1-year period | 49.45% | 22.59% | +26.86% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 43.10% | 20.68% | +22.42% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 52.00% | 22.97% | +29.03% |
Dividends
RICK vs. MO - Dividend Comparison
RICK's dividend yield for the trailing twelve months is around 1.06%, less than MO's 5.84% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
MO Altria Group, Inc. | 5.84% | 7.21% | 7.65% | 9.52% | 8.05% | 7.43% | 8.29% | 6.57% | 6.07% | 3.56% | 3.48% | 3.73% |
RICK RCI Hospitality Holdings, Inc. | 1.06% | 1.17% | 0.45% | 0.36% | 0.21% | 0.21% | 0.38% | 0.63% | 0.54% | 0.43% | 0.70% | 0.00% |
Financials
RICK vs. MO - Financials Comparison
This section allows you to compare key financial metrics between RCI Hospitality Holdings, Inc. and Altria Group, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
RICK vs. MO - Profitability Comparison
RICK - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, RCI Hospitality Holdings, Inc. reported a gross profit of 59.92M and revenue of 68.72M. Therefore, the gross margin over that period was 87.2%.
MO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a gross profit of 3.51B and revenue of 5.43B. Therefore, the gross margin over that period was 64.6%.
RICK - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, RCI Hospitality Holdings, Inc. reported an operating income of 3.81M and revenue of 68.72M, resulting in an operating margin of 5.6%.
MO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported an operating income of 2.96B and revenue of 5.43B, resulting in an operating margin of 54.5%.
RICK - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, RCI Hospitality Holdings, Inc. reported a net income of -326.00K and revenue of 68.72M, resulting in a net margin of -0.5%.
MO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Altria Group, Inc. reported a net income of 2.18B and revenue of 5.43B, resulting in a net margin of 40.2%.
Frequently Asked Questions
RICK and MO have a correlation of -0.04, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
RICK has higher volatility (10.13%) compared to MO (6.71%). In terms of maximum drawdown, RICK dropped -94.54% vs MO's -65.43%.
MO currently has the higher Sharpe Ratio (1.27 vs -0.69), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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