PERI vs. BTI
PERI (Perion Network Ltd.) and BTI (British American Tobacco p.l.c.) are both stocks. PERI operates in Internet Content & Information (Communication Services), while BTI operates in Tobacco (Consumer Defensive). Over the past 10 years, PERI returned 9.82%/yr vs 7.69%/yr for BTI. At a 0.11 correlation, their price movements are largely independent.
Performance
PERI vs. BTI - Performance Comparison
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Returns By Period
In the year-to-date period, PERI achieves a -12.11% return, which is significantly lower than BTI's 11.67% return. Over the past 10 years, PERI has outperformed BTI with an annualized return of 9.82%, while BTI has yielded a comparatively lower 7.69% annualized return.
PERI
- 1D
- 1.81%
- 1M
- -19.04%
- YTD
- -12.11%
- 6M
- -15.21%
- 1Y
- -10.99%
- 3Y*
- -37.43%
- 5Y*
- -13.13%
- 10Y*
- 9.82%
BTI
- 1D
- 1.51%
- 1M
- -6.57%
- YTD
- 11.67%
- 6M
- 12.20%
- 1Y
- 35.30%
- 3Y*
- 34.54%
- 5Y*
- 17.96%
- 10Y*
- 7.69%
PERI vs. BTI - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
PERI Perion Network Ltd. | -12.11% | 13.11% | -72.56% | 22.02% | 5.20% | 88.92% | 104.66% | 139.23% | -15.86% | -27.46% |
BTI British American Tobacco p.l.c. | 11.67% | 65.81% | 35.44% | -19.97% | 14.91% | 7.95% | -4.73% | 42.97% | -49.35% | 24.40% |
Correlation
The correlation between PERI and BTI is 0.02, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.02 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.05 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.09 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.11 |
Correlation (All Time) Calculated using the full available price history since Jan 31, 2006 | 0.11 |
Fundamentals
PERI:
$329.25M
BTI:
$136.67B
PERI:
-$0.23
BTI:
£4.93
PERI:
0.78
BTI:
1.99
PERI:
0.51
BTI:
2.13
PERI:
$440.96M
BTI:
£51.48B
PERI:
$146.71M
BTI:
£42.82B
PERI:
$4.33M
BTI:
£20.34B
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Return for Risk
PERI vs. BTI — Risk / Return Rank
PERI
BTI
PERI vs. BTI - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Perion Network Ltd. (PERI) and British American Tobacco p.l.c. (BTI). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| PERI | BTI | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.93 | ||
| Sortino ratioReturn per unit of downside risk | -2.45 | ||
| Omega ratioGain probability vs. loss probability | 0.97 | 1.26 | -0.30 |
| Calmar ratioReturn relative to maximum drawdown | -0.41 | 2.62 | -3.03 |
| Martin ratioReturn relative to average drawdown | -0.79 | 5.89 | -6.69 |
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Drawdowns
PERI vs. BTI - Drawdown Comparison
The maximum PERI drawdown since its inception was -95.14%, which is greater than BTI's maximum drawdown of -64.11%. Use the drawdown chart below to compare losses from any high point for PERI and BTI.
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Drawdown Indicators
| PERI | BTI | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -95.14% | -64.11% | -31.03% |
Max Drawdown (1Y)Largest decline over 1 year | -32.55% | -13.75% | -18.80% |
Max Drawdown (3Y)Largest decline over 3 years | -80.65% | -13.75% | -66.90% |
Max Drawdown (5Y)Largest decline over 5 years | -83.08% | -29.94% | -53.14% |
Max Drawdown (10Y)Largest decline over 10 years | -83.08% | -56.00% | -27.08% |
Current DrawdownCurrent decline from peak | -80.91% | -6.57% | -74.34% |
Average DrawdownAverage peak-to-trough decline | -56.77% | -12.93% | -43.84% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 16.87% | 6.10% | +10.77% |
Volatility
PERI vs. BTI - Volatility Comparison
Perion Network Ltd. (PERI) has a higher volatility of 19.93% compared to British American Tobacco p.l.c. (BTI) at 7.53%. This indicates that PERI's price experiences larger fluctuations and is considered to be riskier than BTI based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| PERI | BTI | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 19.93% | 7.53% | +12.40% |
Volatility (6M)Calculated over the trailing 6-month period | 29.16% | 18.39% | +10.77% |
Volatility (1Y)Calculated over the trailing 1-year period | 38.91% | 22.78% | +16.13% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 53.69% | 21.16% | +32.53% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 58.80% | 24.20% | +34.60% |
Dividends
PERI vs. BTI - Dividend Comparison
PERI has not paid dividends to shareholders, while BTI's dividend yield for the trailing twelve months is around 4.95%.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BTI British American Tobacco p.l.c. | 4.95% | 5.29% | 8.18% | 9.72% | 7.23% | 7.98% | 7.22% | 6.35% | 8.53% | 4.27% | 3.85% | 4.11% |
PERI Perion Network Ltd. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
PERI vs. BTI - Financials Comparison
This section allows you to compare key financial metrics between Perion Network Ltd. and British American Tobacco p.l.c.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
PERI vs. BTI - Profitability Comparison
PERI - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Perion Network Ltd. reported a gross profit of 27.36M and revenue of 90.37M. Therefore, the gross margin over that period was 30.3%.
BTI - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, British American Tobacco p.l.c. reported a gross profit of 11.30B and revenue of 13.54B. Therefore, the gross margin over that period was 83.4%.
PERI - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Perion Network Ltd. reported an operating income of -15.26M and revenue of 90.37M, resulting in an operating margin of -16.9%.
BTI - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, British American Tobacco p.l.c. reported an operating income of 4.93B and revenue of 13.54B, resulting in an operating margin of 36.4%.
PERI - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Perion Network Ltd. reported a net income of -10.00M and revenue of 90.37M, resulting in a net margin of -11.1%.
BTI - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, British American Tobacco p.l.c. reported a net income of 3.25B and revenue of 13.54B, resulting in a net margin of 24.0%.
Frequently Asked Questions
PERI and BTI have a correlation of 0.02, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
PERI has higher volatility (19.93%) compared to BTI (7.53%). In terms of maximum drawdown, PERI dropped -95.14% vs BTI's -64.11%.
BTI currently has the higher Sharpe Ratio (1.58 vs -0.35), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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