MKTW vs. BTI
MKTW (MarketWise, Inc.) and BTI (British American Tobacco p.l.c.) are both stocks. MKTW operates in Software - Application (Technology), while BTI operates in Tobacco (Consumer Defensive). Over the past 5 years, MKTW returned -37.51%/yr vs 18.80%/yr for BTI. Their 0.10 correlation means their historical movements had little consistent relationship.
Performance
MKTW vs. BTI - Performance Comparison
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Returns By Period
In the year-to-date period, MKTW achieves a 38.91% return, which is significantly higher than BTI's 10.19% return.
MKTW
- 1D
- -1.15%
- 1M
- 4.45%
- 6M
- 26.07%
- YTD
- 38.91%
- 1Y
- 17.77%
- 3Y*
- -10.94%
- 5Y*
- -37.51%
- 10Y*
- —
- ALL TIME*
- -31.54%
BTI
- 1D
- -1.69%
- 1M
- -0.45%
- 6M
- 2.81%
- YTD
- 10.19%
- 1Y
- 18.00%
- 3Y*
- 31.65%
- 5Y*
- 18.80%
- 10Y*
- 6.46%
- ALL TIME*
- 17.68%
Liquidity Comparison
| Position | Avg. Volume Value (2W) | Avg. Volume Value (1M) | Avg. Volume Value (3M) |
|---|---|---|---|
| $243.05M | $251.57M | $264.36M | |
MKTW MarketWise, Inc. | $122.17K | $216.82K | $350.80K |
MKTW vs. BTI - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
MKTW MarketWise, Inc. | 38.91% | 50.38% | -78.27% | 75.79% | -77.72% | -16.22% |
BTI British American Tobacco p.l.c. | 10.19% | 65.81% | 35.44% | -19.97% | 14.91% | 2.82% |
Correlation
The correlation between MKTW and BTI is 0.06, meaning there was essentially no consistent relationship between their historical price movements. Each responded to its own set of market drivers.
| Correlation | |
|---|---|
Correlation (1Y) Focuses on recent behavior, but can change the most. | 0.06 |
Correlation (3Y) Balances recent behavior with more history. | 0.08 |
Correlation (5Y) Shows whether the relationship held over a longer period. | 0.10 |
Correlation (All Time) Calculated using the full available price history since Jul 22, 2021 | 0.10 |
Fundamentals
MKTW:
$51.98M
BTI:
$131.19B
MKTW:
$1.66
BTI:
£4.94
MKTW:
11.89
BTI:
9.12
MKTW:
0.35
BTI:
0.34
MKTW:
0.15
BTI:
1.92
MKTW:
$320.99M
BTI:
£51.48B
MKTW:
$276.81M
BTI:
£42.82B
MKTW:
$51.10M
BTI:
£20.34B
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Return for Risk
MKTW vs. BTI — Risk / Return Rank
MKTW
BTI
MKTW vs. BTI - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for MarketWise, Inc. (MKTW) and British American Tobacco p.l.c. (BTI). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| MKTW | BTI | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.45 | ||
| Sortino ratioReturn per unit of downside risk | -0.29 | ||
| Omega ratioGain probability vs. loss probability | 1.12 | 1.15 | -0.03 |
| Calmar ratioReturn relative to maximum drawdown | 0.65 | 1.42 | -0.77 |
| Martin ratioReturn relative to average drawdown | 1.19 | 2.90 | -1.71 |
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Drawdowns
MKTW vs. BTI - Drawdown Comparison
The maximum MKTW drawdown since its inception was -96.41%, which is greater than BTI's maximum drawdown of -64.11%. Use the drawdown chart below to compare losses from any high point for MKTW and BTI.
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Drawdown Indicators
| MKTW | BTI | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -96.41% | -64.11% | -32.30% |
Max Drawdown (1Y)Largest decline over 1 year | -28.62% | -13.75% | -14.87% |
Max Drawdown (3Y)Largest decline over 3 years | -85.21% | -13.75% | -71.46% |
Max Drawdown (5Y)Largest decline over 5 years | -96.01% | -29.94% | -66.07% |
Max Drawdown (10Y)Largest decline over 10 years | — | -56.00% | — |
Current DrawdownCurrent decline from peak | -91.10% | -7.81% | -83.29% |
Average DrawdownAverage peak-to-trough decline | -83.67% | -12.92% | -70.75% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 15.62% | 6.74% | +8.88% |
Volatility
MKTW vs. BTI - Volatility Comparison
The current volatility for MarketWise, Inc. (MKTW) is 8.59%, while British American Tobacco p.l.c. (BTI) has a volatility of 10.28%. This indicates that MKTW experiences smaller price fluctuations and is considered to be less risky than BTI based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| MKTW | BTI | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 8.59% | 10.28% | -1.69% |
Volatility (6M)Calculated over the trailing 6-month period | 43.22% | 20.33% | +22.89% |
Volatility (1Y)Calculated over the trailing 1-year period | 55.16% | 24.73% | +30.43% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 76.53% | 21.62% | +54.91% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 77.43% | 24.29% | +53.14% |
Dividends
MKTW vs. BTI - Dividend Comparison
MKTW's dividend yield for the trailing twelve months is around 8.63%, more than BTI's 5.22% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
BTI British American Tobacco p.l.c. | 5.22% | 5.29% | 8.18% | 9.72% | 7.23% | 7.98% | 7.22% | 6.35% | 8.53% | 4.27% | 3.85% | 4.11% |
MKTW MarketWise, Inc. | 8.63% | 12.65% | 7.05% | 6.59% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
Financials
MKTW vs. BTI - Financials Comparison
This section allows you to compare key financial metrics between MarketWise, Inc. and British American Tobacco p.l.c.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
Frequently Asked Questions
MKTW and BTI have a correlation of 0.06, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
BTI has higher volatility (10.28%) compared to MKTW (8.59%). In terms of maximum drawdown, MKTW dropped -96.41% vs BTI's -64.11%.
BTI currently has the higher Sharpe Ratio (0.79 vs 0.34), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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