GOOGL vs. BRO

Last updated Jun 9, 2026

GOOGL (Alphabet Inc. Class A) and BRO (Brown & Brown, Inc.) are both stocks. GOOGL operates in Internet Content & Information (Communication Services), while BRO operates in Insurance Brokers (Financial Services). Over the past 10 years, GOOGL returned 25.89%/yr vs 13.27%/yr for BRO. At a 0.31 correlation, their price movements are largely independent.

Performance

GOOGL vs. BRO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Alphabet Inc. Class A (GOOGL) and Brown & Brown, Inc. (BRO). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, GOOGL achieves a 16.22% return, which is significantly higher than BRO's -26.85% return. Over the past 10 years, GOOGL has outperformed BRO with an annualized return of 25.89%, while BRO has yielded a comparatively lower 13.27% annualized return.

GOOGL

• 1D: -1.36%
• 1M: -9.30%
• YTD: 16.22%
• 6M: 15.96%
• 1Y: 110.03%
• 3Y*: 44.20%
• 5Y*: 24.94%
• 10Y*: 25.89%

BRO

• 1D: -1.46%
• 1M: 3.05%
• YTD: -26.85%
• 6M: -24.91%
• 1Y: -47.08%
• 3Y*: -2.56%
• 5Y*: 3.04%
• 10Y*: 13.27%

*Multi-year figures are annualized to reflect compound growth (CAGR)

GOOGL vs. BRO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
GOOGL Alphabet Inc. Class A	16.22%	65.99%	36.01%	58.32%	-39.09%	65.30%	30.85%	28.18%	-0.80%	32.93%
BRO Brown & Brown, Inc.	-26.85%	-21.37%	44.32%	25.73%	-18.39%	49.31%	21.06%	44.67%	8.30%	16.15%

Correlation

The correlation between GOOGL and BRO is -0.21, meaning they tend to move in opposite directions. This is especially valuable for risk management - when one declines, the other has historically tended to hold steady or rise.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	-0.21
Correlation (3Y) Calculated over the trailing 3-year period	-0.05
Correlation (5Y) Calculated over the trailing 5-year period	0.19
Correlation (10Y) Calculated over the trailing 10-year period	0.26
Correlation (All Time) Calculated using the full available price history since Aug 20, 2004	0.31

The correlation between GOOGL and BRO shifts across timeframes, from -0.21 (1 year) to 0.31 (all time), reflecting how their relationship changes across market environments.

Fundamentals

EPS GOOGL : $13.11 BRO : $4.76
PE Ratio GOOGL : 27.70 BRO : 12.18
PEG Ratio GOOGL : 1.36 BRO : 0.89
PS Ratio GOOGL : 10.50 BRO : 2.18
Total Revenue (TTM) GOOGL : $422.57B BRO : $6.43B
Gross Profit (TTM) GOOGL : $255.12B BRO : $3.82B
EBITDA (TTM) GOOGL : $174.08B BRO : $1.51B

Return for Risk

GOOGL vs. BRO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

GOOGL

GOOGL Risk / Return Rank: 96
GOOGL Sharpe Ratio Rank: 97
GOOGL Sortino Ratio Rank: 98
GOOGL Omega Ratio Rank: 96
GOOGL Calmar Ratio Rank: 93
GOOGL Martin Ratio Rank: 96

BRO

BRO Risk / Return Rank: 2
BRO Sharpe Ratio Rank: 0
BRO Sortino Ratio Rank: 1
BRO Omega Ratio Rank: 1
BRO Calmar Ratio Rank: 5
BRO Martin Ratio Rank: 4

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

GOOGL vs. BRO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Alphabet Inc. Class A (GOOGL) and Brown & Brown, Inc. (BRO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	GOOGL	BRO	Difference
Sharpe ratio: Return per unit of total volatility	3.78	-1.66	+5.44
Sortino ratio: Return per unit of downside risk	5.10	-2.48	+7.58
Omega ratio: Gain probability vs. loss probability	1.61	0.69	+0.93
Calmar ratio: Return relative to maximum drawdown	5.43	-0.93	+6.37
Martin ratio: Return relative to average drawdown	19.79	-1.59	+21.38
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

GOOGL vs. BRO - Sharpe Ratio Comparison

The current GOOGL Sharpe Ratio is 3.78, which is higher than the BRO Sharpe Ratio of -1.66. The chart below compares the historical Sharpe Ratios of GOOGL and BRO, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	GOOGL	BRO	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	3.78	-1.66	+5.44
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.80	0.12	+0.68
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.89	0.56	+0.33
Sharpe Ratio (All Time) Calculated using the full available price history	0.84	0.50	+0.34

Drawdowns

GOOGL vs. BRO - Drawdown Comparison

The maximum GOOGL drawdown since its inception was -65.29%, which is greater than BRO's maximum drawdown of -55.85%. Use the drawdown chart below to compare losses from any high point for GOOGL and BRO.

Drawdown Indicators

	GOOGL	BRO	Difference
Max Drawdown Largest peak-to-trough decline	-65.29%	-55.85%	-9.44%
Max Drawdown (1Y) Largest decline over 1 year	-20.37%	-50.55%	+30.18%
Max Drawdown (3Y) Largest decline over 3 years	-29.81%	-55.85%	+26.04%
Max Drawdown (5Y) Largest decline over 5 years	-44.32%	-55.85%	+11.53%
Max Drawdown (10Y) Largest decline over 10 years	-44.32%	-55.85%	+11.53%
Current Drawdown Current decline from peak	-9.71%	-52.91%	+43.20%
Average Drawdown Average peak-to-trough decline	-13.02%	-13.52%	+0.50%
Ulcer Index Depth and duration of drawdowns from previous peaks	5.58%	29.57%	-23.99%

Volatility

GOOGL vs. BRO - Volatility Comparison

The current volatility for Alphabet Inc. Class A (GOOGL) is 8.68%, while Brown & Brown, Inc. (BRO) has a volatility of 9.52%. This indicates that GOOGL experiences smaller price fluctuations and is considered to be less risky than BRO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	GOOGL	BRO	Difference
Volatility (1M) Calculated over the trailing 1-month period	8.68%	9.52%	-0.84%
Volatility (6M) Calculated over the trailing 6-month period	20.90%	21.90%	-1.00%
Volatility (1Y) Calculated over the trailing 1-year period	29.33%	28.53%	+0.80%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	31.33%	24.81%	+6.52%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	29.13%	23.69%	+5.44%

Dividends

GOOGL vs. BRO - Dividend Comparison

GOOGL's dividend yield for the trailing twelve months is around 0.29%, less than BRO's 1.11% yield.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
BRO Brown & Brown, Inc.	1.11%	0.77%	0.53%	0.67%	0.74%	0.54%	0.73%	0.82%	1.11%	1.08%	1.12%	1.41%
GOOGL Alphabet Inc. Class A	0.29%	0.27%	0.32%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Financials

GOOGL vs. BRO - Profitability Comparison

The chart below illustrates the profitability comparison between Alphabet Inc. Class A and Brown & Brown, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

GOOGL - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Alphabet Inc. Class A reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.

BRO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Brown & Brown, Inc. reported a gross profit of 994.00M and revenue of 1.90B. Therefore, the gross margin over that period was 52.3%.

GOOGL - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc. Class A reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.

BRO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Brown & Brown, Inc. reported an operating income of 0.00 and revenue of 1.90B, resulting in an operating margin of 0.0%.

GOOGL - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc. Class A reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.

BRO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Brown & Brown, Inc. reported a net income of 426.00M and revenue of 1.90B, resulting in a net margin of 22.4%.

Frequently Asked Questions

Can I hold both GOOGL and BRO in my portfolio?

GOOGL and BRO have a correlation of -0.21, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, GOOGL or BRO?

BRO has higher volatility (9.52%) compared to GOOGL (8.68%). In terms of maximum drawdown, GOOGL dropped -65.29% vs BRO's -55.85%.

Which has better risk-adjusted returns?

GOOGL currently has the higher Sharpe Ratio (3.78 vs -1.66), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.