- ISIN
- US74640Y1064
- CUSIP
- 74640Y106
- Sector
- Consumer Cyclical
- IPO Date
- Oct 29, 2015
Highlights
- Market Cap
- $35.26M
- Enterprise Value
- $121.26M
- EPS (TTM)
- -$0.47
- Total Revenue (TTM)
- $468.73M
- Gross Profit (TTM)
- $188.56M
- EBITDA (TTM)
- -$5.01M
- Year Range
- $6.12 - $31.50
- Target Price
- $2.87
- ROA (TTM)
- -17.35%
- ROE (TTM)
- 173.19%
- Avg. Volume (1M)
- 179K
- Avg. Volume Value (1M)
- $175.19K
Share Price Chart
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Performance
PRPL Performance Chart
Purple Innovation, Inc. (PRPL) is down 53.1% since the beginning of the year. At $8 per share, PRPL is trading 74.3% below its 52-week high of $32. Investors who bought $1,000 worth of PRPL shares 5 years ago would now be looking at an investment worth $12.
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Returns By Period
Purple Innovation, Inc. (PRPL) has returned -53.08% so far this year and -59.95% over the past 12 months.
Purple Innovation, Inc.
- 1D
- 11.42%
- 1M
- -10.10%
- 6M
- -52.87%
- YTD
- -53.08%
- 1Y
- -59.95%
- 3Y*
- -53.15%
- 5Y*
- -58.50%
- 10Y*
- —
- ALL TIME*
- -33.02%
Benchmark (S&P 500 Index)
- 1D
- 0.70%
- 1M
- 0.09%
- 6M
- 7.94%
- YTD
- 9.41%
- 1Y
- 20.07%
- 3Y*
- 17.84%
- 5Y*
- 11.25%
- 10Y*
- 13.26%
- ALL TIME*
- 8.09%
PRPL Monthly Returns History
Based on dividend-adjusted daily data since Feb 5, 2018, PRPL's average daily return is -0.01%, while the average monthly return is -0.20%.
Historically, 42% of months were positive and 58% were negative. The best month was Feb 2024 with a return of +82.4%, while the worst month was Mar 2020 at -58.2%. The longest winning streak lasted 6 consecutive months, and the longest losing streak was 7 months.
On a daily basis, PRPL closed higher 47% of trading days. The best single day was Sep 19, 2022 with a return of +39.4%, while the worst single day was Mar 4, 2021 at -32.6%.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -0.43% | 1.09% | -4.86% | -25.14% | -18.93% | -11.04% | -9.24% | -53.08% | |||||
| 2025 | 42.31% | -23.50% | -10.60% | -10.85% | 17.70% | -8.46% | 11.27% | 42.96% | -19.47% | -15.24% | -0.14% | -12.67% | -11.47% |
| 2024 | -0.97% | 82.35% | -6.45% | -12.64% | -17.76% | -16.80% | 32.69% | -13.04% | -17.61% | -9.69% | 7.40% | -18.67% | -24.27% |
| 2023 | 21.09% | -25.52% | -38.89% | 12.54% | 16.50% | -19.65% | 12.23% | -30.45% | -21.20% | -43.27% | -36.04% | 66.02% | -78.49% |
| 2022 | -37.30% | -27.64% | -2.82% | -29.57% | 25.73% | -40.93% | 14.05% | -18.05% | 41.61% | -13.09% | 43.47% | -5.15% | -63.90% |
| 2021 | 3.34% | 8.08% | -13.97% | 7.68% | -16.31% | -7.40% | -0.27% | -7.37% | -13.85% | -8.18% | -46.53% | 28.59% | -59.71% |
Benchmark Metrics
Purple Innovation, Inc. has an annualized alpha of -18.63%, beta of 1.34, and R2 of 0.09 versus S&P 500 Index. Calculated based on daily prices since February 05, 2018.
- This stock participated in 208.00% of S&P 500 Index downside but only 57.54% of its upside - more exposed to losses than it benefited from rallies.
- R2 of 0.09 means this stock moves largely independently of S&P 500 Index - capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.
- Alpha
- -18.63%
- Beta
- 1.34
- R²
- 0.09
- Upside Capture
- 57.54%
- Downside Capture
- 208.00%
Return for Risk
Risk / Return Rank
PRPL ranks 11 for risk / return — above 11% of stocks peers on PortfoliosLab. Its historical combined result is below most peers; review the five component ranks for context.
Risk / Return Metrics
The table below present risk-adjusted performance metrics for Purple Innovation, Inc. (PRPL) and compare them to S&P 500 Index.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| PRPL | Benchmark | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -2.23 | ||
| Sortino ratioReturn per unit of downside risk | -3.22 | ||
| Omega ratioGain probability vs. loss probability | 0.86 | 1.25 | -0.40 |
| Calmar ratioReturn relative to maximum drawdown | -0.75 | 2.00 | -2.75 |
| Martin ratioReturn relative to average drawdown | -1.27 | 8.49 | -9.76 |
Dividends
Dividend History
Purple Innovation, Inc. provided a 0.00% dividend yield over the last twelve months, with an annual payout of $0.00 per share.
| Period | TTM | 2025 | 2024 | 2023 |
|---|---|---|---|---|
| Dividend | $0.00 | $0.00 | $0.00 | $0.03 |
Dividend yield | 0.00% | 0.00% | 0.00% | 0.10% |
Monthly Dividends
The table displays the monthly dividend distributions for Purple Innovation, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | |||||
| 2025 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| 2024 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| 2023 | $0.03 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.03 |
Drawdowns
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.
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Worst Drawdowns
The table below displays the maximum drawdowns of the Purple Innovation, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.
The maximum drawdown for the Purple Innovation, Inc. was 99.39%, occurring on Jul 20, 2026. The portfolio has not yet recovered.
The current Purple Innovation, Inc. drawdown is 99.19%.
Drawdown | Fall | Recovery | Underwater | Related event |
|---|---|---|---|---|
-99.39%Jul 2026 | 5y 4mo | — | 5y 5moFeb 2021 - now | — |
-71.32%Apr 2020 | 1mo 9d | 2mo 7d | 3mo 16dFeb 2020 - Jun 2020 | COVID crash2020 |
-64.53%Mar 2019 | 1y 13d | 10mo 12d | 1y 10moMar 2018 - Feb 2020 | — |
-33.94%Sep 2020 | 1mo | 1mo 4d | 2mo 4dAug 2020 - Oct 2020 | — |
-21.21%Nov 2020 | 20d | 1mo 14d | 2mo 4dOct 2020 - Dec 2020 | — |
Drawdown Indicators
| PRPL | Benchmark | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -99.39% | -56.78% | -42.61% |
Max Drawdown (1Y)Largest decline over 1 year | -80.42% | -9.10% | -71.32% |
Max Drawdown (3Y)Largest decline over 3 years | -92.58% | -18.90% | -73.68% |
Max Drawdown (5Y)Largest decline over 5 years | -99.11% | -25.43% | -73.68% |
Max Drawdown (10Y)Largest decline over 10 years | — | -33.92% | — |
Current DrawdownCurrent decline from peak | -99.19% | -1.58% | -97.61% |
Average DrawdownAverage peak-to-trough decline | -66.91% | -10.70% | -56.21% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 47.46% | 2.14% | +45.32% |
Volatility
Volatility Chart
The chart below shows the rolling one-month volatility.
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Financials
Financial Performance
The chart below illustrates the trends in the financial health of Purple Innovation, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.
Valuation
The Valuation section provides an overview of how Purple Innovation, Inc. is priced in the market compared to other companies in the Furnishings, Fixtures & Appliances industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.
PS Ratio
This chart shows the Price-to-Sales (P/S) ratio for PRPL relative to other companies in the Furnishings, Fixtures & Appliances industry. Currently, PRPL has a P/S ratio of 1.9. This P/S ratio is high relative to other companies in the industry. It could mean the stock is overvalued, or that investors expect strong future growth and profitability.
Income Statement
| TTM | |
|---|---|
Revenue | |
Total Revenue | — |
Cost Of Revenue | — |
Gross Profit | — |
Operating Expenses | |
Selling, General & Admin Expenses | — |
R&D Expenses | — |
Depreciation And Amortization | — |
Total Operating Expenses | — |
Income | |
Income Before Tax | — |
Operating Income | — |
EBITDA | — |
EBIT | — |
Earnings From Continuing Operations | — |
Net Income | — |
Income Tax Expense | — |
Other Non-Operating Income (Expenses) | — |
Extraordinary Items | — |
Discontinued Operations | — |
Effect Of Accounting Charges | — |
Non Recurring | — |
Minority Interest | — |
Other Items | — |
Interest Income | — |
Interest Expense | — |
Net Interest Income | — |
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