Purple Innovation, Inc. (PRPL)

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Purple Innovation, Inc. (PRPL) is down 40.9% since the beginning of the year. At $0 per share, PRPL is trading 67.6% below its 52-week high of $1. Investors who bought $1,000 worth of PRPL shares 5 years ago would now be looking at an investment worth $15.

Purple Innovation, Inc. (PRPL) has returned -40.94% so far this year and -49.06% over the past 12 months.

Based on dividend-adjusted daily data since Feb 5, 2018, PRPL's average daily return is -0.01%, while the average monthly return is -0.07%.

Historically, 44% of months were positive and 56% were negative. The best month was Feb 2024 with a return of +82.4%, while the worst month was Mar 2020 at -58.2%. The longest winning streak lasted 6 consecutive months, and the longest losing streak was 7 months.

On a daily basis, PRPL closed higher 47% of trading days. The best single day was Sep 19, 2022 with a return of +39.4%, while the worst single day was Mar 4, 2021 at -32.6%.

Purple Innovation, Inc. has an annualized alpha of -19.06%, beta of 1.36, and R2 of 0.09 versus S&P 500 Index. Calculated based on daily prices since February 06, 2018.

• This stock participated in 202.57% of S&P 500 Index downside but only 58.50% of its upside - more exposed to losses than it benefited from rallies.
• R2 of 0.09 means this stock moves largely independently of S&P 500 Index - capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.

PRPL ranks 14 for risk / return — in the bottom 14% of stocks on our site. This means you're taking on significantly more risk than the returns justify. Consider whether the potential upside is worth the volatility, or explore alternatives with better risk / return profiles.

The table below present risk-adjusted performance metrics for Purple Innovation, Inc. (PRPL) and compare them to S&P 500 Index.

Purple Innovation, Inc. provided a 0.00% dividend yield over the last twelve months, with an annual payout of $0.00 per share.

The table displays the monthly dividend distributions for Purple Innovation, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.

The table below displays the maximum drawdowns of the Purple Innovation, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Purple Innovation, Inc. was 99.00%, occurring on May 29, 2026. The portfolio has not yet recovered.

The current Purple Innovation, Inc. drawdown is 98.98%.

The chart below shows the rolling one-month volatility.

The chart below illustrates the trends in the financial health of Purple Innovation, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.

The Valuation section provides an overview of how Purple Innovation, Inc. is priced in the market compared to other companies in the Furnishings, Fixtures & Appliances industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.