Correlation
The correlation between PRPL and SOFI is 0.40, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.
PRPL vs. SOFI
Compare and contrast key facts about Purple Innovation, Inc. (PRPL) and SoFi Technologies, Inc. (SOFI).
Scroll down to visually compare performance, riskiness, drawdowns, and other indicators and decide which better suits your portfolio: PRPL or SOFI.
Performance
PRPL vs. SOFI - Performance Comparison
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Key characteristics
PRPL:
-0.39
SOFI:
1.53
PRPL:
-0.20
SOFI:
2.08
PRPL:
0.98
SOFI:
1.26
PRPL:
-0.38
SOFI:
1.20
PRPL:
-1.04
SOFI:
5.12
PRPL:
36.11%
SOFI:
17.64%
PRPL:
88.16%
SOFI:
60.77%
PRPL:
-98.59%
SOFI:
-83.32%
PRPL:
-98.00%
SOFI:
-48.91%
Fundamentals
PRPL:
$89.31M
SOFI:
$14.80B
PRPL:
-$0.59
SOFI:
$0.43
PRPL:
2.00
SOFI:
2.31
PRPL:
0.19
SOFI:
5.34
PRPL:
66.65
SOFI:
2.22
PRPL:
$472.02M
SOFI:
$2.77B
PRPL:
$180.46M
SOFI:
$2.70B
PRPL:
-$33.77M
SOFI:
$391.29M
Returns By Period
In the year-to-date period, PRPL achieves a 2.50% return, which is significantly higher than SOFI's -14.48% return.
PRPL
2.50%
20.77%
-17.11%
-34.47%
-48.97%
-43.85%
N/A
SOFI
-14.48%
-0.75%
-18.30%
92.26%
20.38%
N/A
N/A
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Risk-Adjusted Performance
PRPL vs. SOFI — Risk-Adjusted Performance Rank
PRPL
SOFI
PRPL vs. SOFI - Risk-Adjusted Performance Comparison
This table presents a comparison of risk-adjusted performance metrics for Purple Innovation, Inc. (PRPL) and SoFi Technologies, Inc. (SOFI). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
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Dividends
PRPL vs. SOFI - Dividend Comparison
Neither PRPL nor SOFI has paid dividends to shareholders.
| TTM | 2024 | 2023 | |
|---|---|---|---|
PRPL Purple Innovation, Inc. | 0.00% | 0.00% | 0.10% |
SOFI SoFi Technologies, Inc. | 0.00% | 0.00% | 0.00% |
Drawdowns
PRPL vs. SOFI - Drawdown Comparison
The maximum PRPL drawdown since its inception was -98.59%, which is greater than SOFI's maximum drawdown of -83.32%. Use the drawdown chart below to compare losses from any high point for PRPL and SOFI.
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Volatility
PRPL vs. SOFI - Volatility Comparison
Purple Innovation, Inc. (PRPL) has a higher volatility of 29.23% compared to SoFi Technologies, Inc. (SOFI) at 12.76%. This indicates that PRPL's price experiences larger fluctuations and is considered to be riskier than SOFI based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Financials
PRPL vs. SOFI - Financials Comparison
This section allows you to compare key financial metrics between Purple Innovation, Inc. and SoFi Technologies, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
PRPL vs. SOFI - Profitability Comparison
PRPL - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, Purple Innovation, Inc. reported a gross profit of 41.05M and revenue of 104.17M. Therefore, the gross margin over that period was 39.4%.
SOFI - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on May 2025, SoFi Technologies, Inc. reported a gross profit of 689.84M and revenue of 763.81M. Therefore, the gross margin over that period was 90.3%.
PRPL - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, Purple Innovation, Inc. reported an operating income of -14.48M and revenue of 104.17M, resulting in an operating margin of -13.9%.
SOFI - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on May 2025, SoFi Technologies, Inc. reported an operating income of 213.03M and revenue of 763.81M, resulting in an operating margin of 27.9%.
PRPL - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, Purple Innovation, Inc. reported a net income of -19.14M and revenue of 104.17M, resulting in a net margin of -18.4%.
SOFI - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on May 2025, SoFi Technologies, Inc. reported a net income of 71.12M and revenue of 763.81M, resulting in a net margin of 9.3%.