PRPL vs. SOFI

Last updated Jun 4, 2026

PRPL (Purple Innovation, Inc.) and SOFI (SoFi Technologies, Inc.) are both stocks. PRPL operates in Furnishings, Fixtures & Appliances (Consumer Cyclical), while SOFI operates in Credit Services (Financial Services). Over the past 5 years, PRPL returned -57.24%/yr vs -4.34%/yr for SOFI. At a 0.36 correlation, their price movements are largely independent.

Performance

PRPL vs. SOFI - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Purple Innovation, Inc. (PRPL) and SoFi Technologies, Inc. (SOFI). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, PRPL achieves a -42.61% return, which is significantly lower than SOFI's -36.29% return.

PRPL

• 1D: -2.82%
• 1M: -16.45%
• YTD: -42.61%
• 6M: -46.86%
• 1Y: -50.49%
• 3Y*: -48.78%
• 5Y*: -57.24%
• 10Y*: —

SOFI

• 1D: -5.98%
• 1M: 2.96%
• YTD: -36.29%
• 6M: -42.62%
• 1Y: 22.11%
• 3Y*: 33.38%
• 5Y*: -4.34%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

PRPL vs. SOFI - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020
PRPL Purple Innovation, Inc.	-42.61%	-11.47%	-24.27%	-78.49%	-63.90%	-59.71%	10.46%
SOFI SoFi Technologies, Inc.	-36.29%	70.00%	54.77%	115.84%	-70.84%	27.09%	18.70%

Correlation

The correlation between PRPL and SOFI is 0.18, which is low. Their price movements are largely independent, making them effective diversification partners.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.18
Correlation (3Y) Calculated over the trailing 3-year period	0.29
Correlation (5Y) Calculated over the trailing 5-year period	0.36
Correlation (All Time) Calculated using the full available price history since Dec 1, 2020	0.36

The correlation between PRPL and SOFI shifts across timeframes, from 0.18 (1 year) to 0.36 (5 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap PRPL : $42.90M SOFI : $22.99B
EPS PRPL : -$0.47 SOFI : $0.44
PS Ratio PRPL : 0.09 SOFI : 4.58
Total Revenue (TTM) PRPL : $468.73M SOFI : $4.73B
Gross Profit (TTM) PRPL : $188.56M SOFI : $3.39B
EBITDA (TTM) PRPL : -$5.01M SOFI : $1.40B

Return for Risk

PRPL vs. SOFI — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

PRPL

PRPL Risk / Return Rank: 13
PRPL Sharpe Ratio Rank: 12
PRPL Sortino Ratio Rank: 14
PRPL Omega Ratio Rank: 15
PRPL Calmar Ratio Rank: 14
PRPL Martin Ratio Rank: 10

SOFI

SOFI Risk / Return Rank: 51
SOFI Sharpe Ratio Rank: 54
SOFI Sortino Ratio Rank: 51
SOFI Omega Ratio Rank: 49
SOFI Calmar Ratio Rank: 50
SOFI Martin Ratio Rank: 49

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

PRPL vs. SOFI - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Purple Innovation, Inc. (PRPL) and SoFi Technologies, Inc. (SOFI). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	PRPL	SOFI	Difference
Sharpe ratio Return per unit of total volatility	-0.68	0.40	-1.07
Sortino ratio Return per unit of downside risk	-0.83	0.90	-1.73
Omega ratio Gain probability vs. loss probability	0.90	1.11	-0.21
Calmar ratio Return relative to maximum drawdown	-0.74	0.42	-1.16
Martin ratio Return relative to average drawdown	-1.32	0.80	-2.12
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

PRPL vs. SOFI - Sharpe Ratio Comparison

The current PRPL Sharpe Ratio is -0.68, which is lower than the SOFI Sharpe Ratio of 0.40. The chart below compares the historical Sharpe Ratios of PRPL and SOFI, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	PRPL	SOFI	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.68	0.40	-1.07
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.62	-0.07	-0.55
Sharpe Ratio (All Time) Calculated using the full available price history	-0.37	0.12	-0.50

Drawdowns

PRPL vs. SOFI - Drawdown Comparison

The maximum PRPL drawdown since its inception was -99.01%, which is greater than SOFI's maximum drawdown of -83.32%. Use the drawdown chart below to compare losses from any high point for PRPL and SOFI.

Drawdown Indicators

	PRPL	SOFI	Difference
Max Drawdown Largest peak-to-trough decline	-99.01%	-83.32%	-15.69%
Max Drawdown (1Y) Largest decline over 1 year	-68.30%	-52.96%	-15.34%
Max Drawdown (3Y) Largest decline over 3 years	-87.99%	-52.96%	-35.03%
Max Drawdown (5Y) Largest decline over 5 years	-98.64%	-82.00%	-16.64%
Current Drawdown Current decline from peak	-99.01%	-48.21%	-50.80%
Average Drawdown Average peak-to-trough decline	-66.33%	-51.23%	-15.10%
Ulcer Index Depth and duration of drawdowns from previous peaks	38.22%	27.71%	+10.51%

Volatility

PRPL vs. SOFI - Volatility Comparison

Purple Innovation, Inc. (PRPL) has a higher volatility of 20.80% compared to SoFi Technologies, Inc. (SOFI) at 15.51%. This indicates that PRPL's price experiences larger fluctuations and is considered to be riskier than SOFI based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	PRPL	SOFI	Difference
Volatility (1M) Calculated over the trailing 1-month period	20.80%	15.51%	+5.29%
Volatility (6M) Calculated over the trailing 6-month period	46.85%	37.95%	+8.90%
Volatility (1Y) Calculated over the trailing 1-year period	74.87%	56.07%	+18.80%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	92.93%	66.96%	+25.97%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	87.33%	71.97%	+15.36%

Dividends

PRPL vs. SOFI - Dividend Comparison

Neither PRPL nor SOFI has paid dividends to shareholders.

Position	TTM	2025	2024	2023
PRPL Purple Innovation, Inc.	0.00%	0.00%	0.00%	0.10%
SOFI SoFi Technologies, Inc.	0.00%	0.00%	0.00%	0.00%

Financials

PRPL vs. SOFI - Profitability Comparison

The chart below illustrates the profitability comparison between Purple Innovation, Inc. and SoFi Technologies, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

PRPL - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Purple Innovation, Inc. reported a gross profit of 58.98M and revenue of 140.69M. Therefore, the gross margin over that period was 41.9%.

SOFI - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, SoFi Technologies, Inc. reported a gross profit of 880.26M and revenue of 1.00B. Therefore, the gross margin over that period was 87.9%.

PRPL - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Purple Innovation, Inc. reported an operating income of -2.19M and revenue of 140.69M, resulting in an operating margin of -1.6%.

SOFI - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, SoFi Technologies, Inc. reported an operating income of 159.46M and revenue of 1.00B, resulting in an operating margin of 15.9%.

PRPL - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Purple Innovation, Inc. reported a net income of -3.21M and revenue of 140.69M, resulting in a net margin of -2.3%.

SOFI - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, SoFi Technologies, Inc. reported a net income of 166.73M and revenue of 1.00B, resulting in a net margin of 16.7%.

Frequently Asked Questions

Can I hold both PRPL and SOFI in my portfolio?

PRPL and SOFI have a correlation of 0.18, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, PRPL or SOFI?

PRPL has higher volatility (20.80%) compared to SOFI (15.51%). In terms of maximum drawdown, PRPL dropped -99.01% vs SOFI's -83.32%.

Which has better risk-adjusted returns?

SOFI currently has the higher Sharpe Ratio (0.40 vs -0.68), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.