NUS vs. COCO

Last updated Jul 11, 2026

NUS (Nu Skin Enterprises, Inc.) and COCO (The Vita Coco Company, Inc.) are both stocks. Both are in the Consumer Defensive sector — NUS in Household & Personal Products, COCO in Beverages - Non-Alcoholic. Over the past 3 years, NUS returned -41.99%/yr vs 44.65%/yr for COCO. At a 0.15 correlation, their price movements are largely independent.

Performance

NUS vs. COCO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Nu Skin Enterprises, Inc. (NUS) and The Vita Coco Company, Inc. (COCO). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, NUS achieves a -44.70% return, which is significantly lower than COCO's 40.79% return.

NUS

• 1D: 1.95%
• 1M: -4.39%
• 6M: -48.50%
• YTD: -44.70%
• 1Y: -41.86%
• 3Y*: -41.99%
• 5Y*: -35.59%
• 10Y*: -17.60%

COCO

• 1D: 4.53%
• 1M: -7.74%
• 6M: 34.12%
• YTD: 40.79%
• 1Y: 101.39%
• 3Y*: 44.65%
• 5Y*: —
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

NUS vs. COCO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
NUS Nu Skin Enterprises, Inc.	-44.70%	43.29%	-63.67%	-51.07%	-13.92%	24.44%
COCO The Vita Coco Company, Inc.	40.79%	43.62%	43.90%	85.60%	23.72%	-27.33%

Correlation

The correlation between NUS and COCO is 0.06, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.06
Correlation (3Y) Calculated over the trailing 3-year period	0.09
Correlation (All Time) Calculated using the full available price history since Oct 21, 2021	0.15

Fundamentals

Market Cap NUS : $253.92M COCO : $4.26B
EPS NUS : $1.09 COCO : $1.38
PE Ratio NUS : 4.78 COCO : 54.23
PEG Ratio NUS : 0.01 COCO : 0.45
PS Ratio NUS : 0.18 COCO : 6.83
PB Ratio NUS : 0.33 COCO : 12.82
Total Revenue (TTM) NUS : $1.44B COCO : $658.62M
Gross Profit (TTM) NUS : $998.90M COCO : $246.32M
EBITDA (TTM) NUS : $115.40M COCO : $100.45M

Return for Risk

NUS vs. COCO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NUS

NUS Risk / Return Rank: 13
NUS Sharpe Ratio Rank: 10
NUS Sortino Ratio Rank: 12
NUS Omega Ratio Rank: 11
NUS Calmar Ratio Rank: 17
NUS Martin Ratio Rank: 12

COCO

COCO Risk / Return Rank: 90
COCO Sharpe Ratio Rank: 90
COCO Sortino Ratio Rank: 88
COCO Omega Ratio Rank: 89
COCO Calmar Ratio Rank: 92
COCO Martin Ratio Rank: 92

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NUS vs. COCO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Nu Skin Enterprises, Inc. (NUS) and The Vita Coco Company, Inc. (COCO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	NUS	COCO	Difference
Sharpe ratio: Return per unit of total volatility	-0.81	1.87	-2.68
Sortino ratio: Return per unit of downside risk	-1.06	2.57	-3.63
Omega ratio: Gain probability vs. loss probability	0.86	1.35	-0.49
Calmar ratio: Return relative to maximum drawdown	-0.70	4.39	-5.09
Martin ratio: Return relative to average drawdown	-1.30	11.25	-12.55

NUS vs. COCO - Sharpe Ratio Comparison

The current NUS Sharpe Ratio is -0.81, which is lower than the COCO Sharpe Ratio of 1.87. The chart below compares the historical Sharpe Ratios of NUS and COCO, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

NUS vs. COCO - Drawdown Comparison

The maximum NUS drawdown since its inception was -94.67%, which is greater than COCO's maximum drawdown of -56.97%. Use the drawdown chart below to compare losses from any high point for NUS and COCO.

Drawdown Indicators

	NUS	COCO	Difference
Max Drawdown Largest peak-to-trough decline	-94.67%	-56.97%	-37.70%
Max Drawdown (1Y) Largest decline over 1 year	-60.64%	-23.23%	-37.41%
Max Drawdown (3Y) Largest decline over 3 years	-81.70%	-38.55%	-43.15%
Max Drawdown (5Y) Largest decline over 5 years	-89.58%	—	—
Max Drawdown (10Y) Largest decline over 10 years	-92.43%	—	—
Current Drawdown Current decline from peak	-94.36%	-11.17%	-83.19%
Average Drawdown Average peak-to-trough decline	-48.22%	-16.72%	-31.50%
Ulcer Index Depth and duration of drawdowns from previous peaks	32.55%	9.05%	+23.50%

Volatility

NUS vs. COCO - Volatility Comparison

The current volatility for Nu Skin Enterprises, Inc. (NUS) is 12.39%, while The Vita Coco Company, Inc. (COCO) has a volatility of 18.50%. This indicates that NUS experiences smaller price fluctuations and is considered to be less risky than COCO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	NUS	COCO	Difference
Volatility (1M) Calculated over the trailing 1-month period	12.39%	18.50%	-6.11%
Volatility (6M) Calculated over the trailing 6-month period	34.38%	44.77%	-10.39%
Volatility (1Y) Calculated over the trailing 1-year period	52.24%	54.73%	-2.49%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	47.21%	56.90%	-9.69%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	49.04%	56.90%	-7.86%

Dividends

NUS vs. COCO - Dividend Comparison

NUS's dividend yield for the trailing twelve months is around 4.59%, while COCO has not paid dividends to shareholders.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
COCO The Vita Coco Company, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
NUS Nu Skin Enterprises, Inc.	4.59%	2.49%	3.48%	8.03%	3.65%	3.00%	2.75%	3.61%	2.38%	2.11%	2.97%	3.69%

Financials

NUS vs. COCO - Profitability Comparison

The chart below illustrates the profitability comparison between Nu Skin Enterprises, Inc. and The Vita Coco Company, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

NUS - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, Nu Skin Enterprises, Inc. reported a gross profit of 214.46M and revenue of 320.61M. Therefore, the gross margin over that period was 66.9%.

COCO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jul 2026, The Vita Coco Company, Inc. reported a gross profit of 71.81M and revenue of 179.77M. Therefore, the gross margin over that period was 40.0%.

NUS - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, Nu Skin Enterprises, Inc. reported an operating income of 4.03M and revenue of 320.61M, resulting in an operating margin of 1.3%.

COCO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jul 2026, The Vita Coco Company, Inc. reported an operating income of 33.58M and revenue of 179.77M, resulting in an operating margin of 18.7%.

NUS - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, Nu Skin Enterprises, Inc. reported a net income of 1.84M and revenue of 320.61M, resulting in a net margin of 0.6%.

COCO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jul 2026, The Vita Coco Company, Inc. reported a net income of 30.47M and revenue of 179.77M, resulting in a net margin of 17.0%.

Frequently Asked Questions

Can I hold both NUS and COCO in my portfolio?

NUS and COCO have a correlation of 0.06, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, NUS or COCO?

COCO has higher volatility (18.50%) compared to NUS (12.39%). In terms of maximum drawdown, NUS dropped -94.67% vs COCO's -56.97%.

Which has better risk-adjusted returns?

COCO currently has the higher Sharpe Ratio (1.87 vs -0.81), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.