NUS vs. COCO
NUS (Nu Skin Enterprises, Inc.) and COCO (The Vita Coco Company, Inc.) are both stocks. Both are in the Consumer Defensive sector — NUS in Household & Personal Products, COCO in Beverages - Non-Alcoholic. Over the past 3 years, NUS returned -44.26%/yr vs 43.14%/yr for COCO. At a 0.16 correlation, their price movements are largely independent.
Performance
NUS vs. COCO - Performance Comparison
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Returns By Period
In the year-to-date period, NUS achieves a -47.13% return, which is significantly lower than COCO's 56.35% return.
NUS
- 1D
- -0.40%
- 1M
- -14.83%
- YTD
- -47.13%
- 6M
- -49.64%
- 1Y
- -33.40%
- 3Y*
- -44.26%
- 5Y*
- -36.42%
- 10Y*
- -17.12%
COCO
- 1D
- -1.36%
- 1M
- 9.00%
- YTD
- 56.35%
- 6M
- 55.24%
- 1Y
- 135.99%
- 3Y*
- 43.14%
- 5Y*
- —
- 10Y*
- —
NUS vs. COCO - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
NUS Nu Skin Enterprises, Inc. | -47.13% | 43.29% | -63.67% | -51.07% | -13.92% | 24.44% |
COCO The Vita Coco Company, Inc. | 56.35% | 43.62% | 43.90% | 85.60% | 23.72% | -27.33% |
Correlation
The correlation between NUS and COCO is 0.06, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.06 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.09 |
Correlation (All Time) Calculated using the full available price history since Oct 21, 2021 | 0.16 |
Fundamentals
NUS:
$247.11M
COCO:
$5.01B
NUS:
$1.10
COCO:
$1.38
NUS:
4.57
COCO:
60.07
NUS:
0.01
COCO:
0.50
NUS:
0.17
COCO:
7.56
NUS:
0.31
COCO:
14.23
NUS:
$1.44B
COCO:
$658.62M
NUS:
$998.90M
COCO:
$246.32M
NUS:
$115.40M
COCO:
$100.45M
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Return for Risk
NUS vs. COCO — Risk / Return Rank
NUS
COCO
NUS vs. COCO - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Nu Skin Enterprises, Inc. (NUS) and The Vita Coco Company, Inc. (COCO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| NUS | COCO | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -3.26 | ||
| Sortino ratioReturn per unit of downside risk | -4.03 | ||
| Omega ratioGain probability vs. loss probability | 0.91 | 1.45 | -0.54 |
| Calmar ratioReturn relative to maximum drawdown | -0.56 | 5.89 | -6.44 |
| Martin ratioReturn relative to average drawdown | -1.13 | 16.49 | -17.61 |
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Drawdowns
NUS vs. COCO - Drawdown Comparison
The maximum NUS drawdown since its inception was -94.63%, which is greater than COCO's maximum drawdown of -56.97%. Use the drawdown chart below to compare losses from any high point for NUS and COCO.
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Drawdown Indicators
| NUS | COCO | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -94.63% | -56.97% | -37.66% |
Max Drawdown (1Y)Largest decline over 1 year | -60.32% | -23.23% | -37.09% |
Max Drawdown (3Y)Largest decline over 3 years | -83.49% | -38.55% | -44.94% |
Max Drawdown (5Y)Largest decline over 5 years | -89.79% | — | — |
Max Drawdown (10Y)Largest decline over 10 years | -92.37% | — | — |
Current DrawdownCurrent decline from peak | -94.61% | -1.36% | -93.25% |
Average DrawdownAverage peak-to-trough decline | -48.14% | -16.75% | -31.39% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 29.67% | 8.28% | +21.39% |
Volatility
NUS vs. COCO - Volatility Comparison
Nu Skin Enterprises, Inc. (NUS) and The Vita Coco Company, Inc. (COCO) have volatilities of 10.08% and 9.73%, respectively, indicating that both stocks experience similar levels of price fluctuations. This suggests that the risk associated with both stocks, as measured by volatility, is nearly the same. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| NUS | COCO | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 10.08% | 9.73% | +0.35% |
Volatility (6M)Calculated over the trailing 6-month period | 33.46% | 41.59% | -8.13% |
Volatility (1Y)Calculated over the trailing 1-year period | 52.82% | 52.27% | +0.55% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 47.06% | 56.69% | -9.63% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 49.07% | 56.69% | -7.62% |
Dividends
NUS vs. COCO - Dividend Comparison
NUS's dividend yield for the trailing twelve months is around 4.80%, while COCO has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
COCO The Vita Coco Company, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
NUS Nu Skin Enterprises, Inc. | 4.80% | 2.49% | 3.48% | 8.03% | 3.65% | 3.00% | 2.75% | 3.61% | 2.38% | 2.11% | 2.97% | 3.69% |
Financials
NUS vs. COCO - Financials Comparison
This section allows you to compare key financial metrics between Nu Skin Enterprises, Inc. and The Vita Coco Company, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
NUS vs. COCO - Profitability Comparison
NUS - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Nu Skin Enterprises, Inc. reported a gross profit of 214.46M and revenue of 320.61M. Therefore, the gross margin over that period was 66.9%.
COCO - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, The Vita Coco Company, Inc. reported a gross profit of 71.81M and revenue of 179.77M. Therefore, the gross margin over that period was 40.0%.
NUS - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Nu Skin Enterprises, Inc. reported an operating income of 4.03M and revenue of 320.61M, resulting in an operating margin of 1.3%.
COCO - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, The Vita Coco Company, Inc. reported an operating income of 33.58M and revenue of 179.77M, resulting in an operating margin of 18.7%.
NUS - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Nu Skin Enterprises, Inc. reported a net income of 1.84M and revenue of 320.61M, resulting in a net margin of 0.6%.
COCO - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, The Vita Coco Company, Inc. reported a net income of 30.47M and revenue of 179.77M, resulting in a net margin of 17.0%.
Frequently Asked Questions
NUS and COCO have a correlation of 0.06, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
NUS has higher volatility (10.08%) compared to COCO (9.73%). In terms of maximum drawdown, NUS dropped -94.63% vs COCO's -56.97%.
COCO currently has the higher Sharpe Ratio (2.62 vs -0.64), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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