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ISIN
US2480191012
CUSIP
248019101
IPO Date
Jul 23, 1987

Highlights

Market Cap
$1.03B
Enterprise Value
$2.46B
EPS (TTM)
$2.34
PE Ratio
9.51
PEG Ratio
0.39
Total Revenue (TTM)
$2.13B
Gross Profit (TTM)
$1.13B
EBITDA (TTM)
$327.18M
Year Range
$15.41 - $32.07
Target Price
$27.00
ROA (TTM)
4.19%
ROE (TTM)
4.19%

Share Price Chart


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Performance

DLX Performance Chart

Deluxe Corporation (DLX) is up 2.0% since the beginning of the year. At $22 per share, DLX is trading 30.6% below its 52-week high of $32. Investors who bought $1,000 worth of DLX shares 5 years ago would now be looking at an investment worth $663.


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S&P 500 Index

Returns By Period

Deluxe Corporation (DLX) has returned 2.01% so far this year and 58.81% over the past 12 months. Over the last ten years, DLX has returned -6.20% per year, falling short of the S&P 500 Index benchmark, which averaged 13.88% annually.


Deluxe Corporation

1D
-3.01%
1M
-6.24%
YTD
2.01%
6M
2.47%
1Y
58.81%
3Y*
18.19%
5Y*
-7.89%
10Y*
-6.20%

Benchmark (S&P 500 Index)

1D
-0.37%
1M
-0.01%
YTD
9.16%
6M
8.64%
1Y
25.22%
3Y*
19.78%
5Y*
11.99%
10Y*
13.88%
*Multi-year figures are annualized to reflect compound growth (CAGR)

DLX Monthly Returns History

Based on dividend-adjusted daily data since Jul 23, 1987, DLX's average daily return is +0.04%, while the average monthly return is +0.75%. At this rate, an investment would double in approximately 7.7 years.

Historically, 55% of months were positive and 45% were negative. The best month was Apr 2009 with a return of +50.6%, while the worst month was Feb 2009 at -31.4%. The longest winning streak lasted 12 consecutive months, and the longest losing streak was 7 months.

On a daily basis, DLX closed higher 49% of trading days. The best single day was Dec 16, 2008 with a return of +20.7%, while the worst single day was Jul 31, 2008 at -26.1%.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
202618.23%6.26%-0.76%13.11%-21.03%-8.40%2.01%
20252.66%-27.88%-3.95%-7.65%-0.39%11.49%1.19%24.04%-1.53%-6.46%13.89%9.89%5.55%
2024-11.84%4.15%6.08%-4.08%16.58%-1.19%8.55%-14.26%-5.34%-3.75%25.11%-2.50%11.31%
202317.73%-6.31%-13.23%-5.31%2.42%14.85%8.64%8.07%-6.58%-9.74%9.01%17.28%34.92%
2022-6.26%4.32%-2.80%-10.45%-10.53%-9.44%16.01%-22.49%-13.46%10.39%6.89%-12.20%-44.40%
202116.06%17.56%6.15%4.91%4.19%4.85%-8.10%-11.97%-6.41%-0.61%-4.33%-5.11%13.38%

Benchmark Metrics

Deluxe Corporation has an annualized alpha of -0.49%, beta of 1.05, and R2 of 0.29 versus S&P 500 Index. Calculated based on daily prices since July 23, 1987.

  • This stock participated in 117.83% of S&P 500 Index downside but only 95.99% of its upside - more exposed to losses than it benefited from rallies.
  • R2 of 0.29 means this stock moves largely independently of S&P 500 Index - capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.

Alpha
-0.49%
Beta
1.05
0.29
Upside Capture
95.99%
Downside Capture
117.83%

Return for Risk

Risk / Return Rank

DLX ranks 79 for risk / return — better than 79% of stocks on our site. You're getting solid returns for the risk taken. A good sign, especially for investors who want growth without excessive volatility.


DLX Risk / Return Rank: 7979
Overall Rank
DLX Sharpe Ratio Rank: 8080
Sharpe Ratio Rank
DLX Sortino Ratio Rank: 7979
Sortino Ratio Rank
DLX Omega Ratio Rank: 8181
Omega Ratio Rank
DLX Calmar Ratio Rank: 7676
Calmar Ratio Rank
DLX Martin Ratio Rank: 8080
Martin Ratio Rank
The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

Return / Risk — by metrics

The table below present risk-adjusted performance metrics for Deluxe Corporation (DLX) and compare them to S&P 500 Index.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.


DLXBenchmarkDifference
Sharpe ratioReturn per unit of total volatility

-0.68

Sortino ratioReturn per unit of downside risk

-0.59

Omega ratioGain probability vs. loss probability

1.30

1.37

-0.07

Calmar ratioReturn relative to maximum drawdown

2.01

2.78

-0.77

Martin ratioReturn relative to average drawdown

6.14

12.44

-6.30

Dividends

Dividend History

Deluxe Corporation provided a 5.39% dividend yield over the last twelve months, with an annual payout of $1.20 per share. The company has been increasing its dividends for 18 consecutive years.


2.00%3.00%4.00%5.00%6.00%7.00%$0.00$0.20$0.40$0.60$0.80$1.00$1.2020152016201720182019202020212022202320242025
Dividends
Dividend Yield
PeriodTTM20252024202320222021202020192018201720162015
Dividend$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20

Dividend yield

5.39%5.37%5.31%5.59%7.07%3.74%4.11%2.40%3.12%1.56%1.68%2.20%

Monthly Dividends

The table displays the monthly dividend distributions for Deluxe Corporation. The dividends shown in the table have been adjusted to account for any splits that may have occurred.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
2026$0.00$0.30$0.00$0.00$0.30$0.00$0.60
2025$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2024$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2023$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2022$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2021$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20

Dividend Yield & Payout


Dividend Yield

Deluxe Corporation has a dividend yield of 5.39%, which means its dividend payment is significantly above the market average.

Payout Ratio

Deluxe Corporation has a payout ratio of 52.36%, which is quite average when compared to the overall market. This suggests that Deluxe Corporation strikes a balance between reinvesting profits for growth and paying dividends to shareholders.

Drawdowns

Drawdowns Chart

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.


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Worst Drawdowns

The table below displays the maximum drawdowns of the Deluxe Corporation. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Deluxe Corporation was 84.62%, occurring on Mar 9, 2009. Recovery took 975 trading sessions.

The current Deluxe Corporation drawdown is 58.11%.


Related event

Drawdown

Fall

Recovery

Underwater

Financial crisis2007–2009
-84.62%Mar 2009
1y 9mo3y 10mo
5y 7moJun 2007 - Jan 2013
2023 bear market2023
-78.61%May 2023
5y 3mo
8y 5moJan 2018 - now
2006 bear market2006
-68.14%Jul 2006
3y 9mo9mo 26d
4y 7moOct 2002 - May 2007
Dot-com crash2000–2002
-48.06%Oct 2000
1y 3mo7mo 23d
1y 10moJul 1999 - Jun 2001
Black Monday1987
-44.44%Dec 1987
2mo 11d1y 10mo
2y 11dSep 1987 - Oct 1989

Drawdown Indicators


DLXBenchmarkDifference

Max Drawdown

Largest peak-to-trough decline

-84.62%

-56.78%

-27.84%

Max Drawdown (1Y)

Largest decline over 1 year

-29.36%

-9.10%

-20.26%

Max Drawdown (3Y)

Largest decline over 3 years

-40.93%

-18.90%

-22.03%

Max Drawdown (5Y)

Largest decline over 5 years

-68.65%

-25.43%

-43.22%

Max Drawdown (10Y)

Largest decline over 10 years

-78.61%

-33.92%

-44.69%

Current Drawdown

Current decline from peak

-58.11%

-1.80%

-56.31%

Average Drawdown

Average peak-to-trough decline

-28.59%

-10.71%

-17.88%

Ulcer Index

Depth and duration of drawdowns from previous peaks

9.61%

2.03%

+7.58%

Volatility

Volatility Chart

The chart below shows the rolling one-month volatility.


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Financials

Financial Performance

The chart below illustrates the trends in the financial health of Deluxe Corporation over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.


Annual
Quarterly

0.0

Valuation

The Valuation section provides an overview of how Deluxe Corporation is priced in the market compared to other companies in the Advertising Agencies industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.


PE Ratio

The chart displays the Price-to-Earnings (P/E) ratio for DLX, comparing it with other companies in the Advertising Agencies industry. Currently, DLX has a P/E ratio of 9.5. This P/E ratio is in line with the industry average, suggesting the stock may be fairly valued relative to its earnings.

PEG Ratio

The chart shows the Price/Earnings to Growth (PEG) ratio for DLX compared to other companies in the Advertising Agencies industry. DLX currently has a PEG ratio of 0.4. This PEG ratio is close to the industry average, suggesting the stock’s valuation is balanced against its growth outlook.

PS Ratio

This chart shows the Price-to-Sales (P/S) ratio for DLX relative to other companies in the Advertising Agencies industry. Currently, DLX has a P/S ratio of 0.5. This P/S ratio falls within the average range for the industry, suggesting the stock is fairly valued based on its revenue.

PB Ratio

The chart illustrates the Price-to-Book (P/B) ratio for DLX in comparison with other companies in the Advertising Agencies industry. Currently, DLX has a P/B value of 0.4. This P/B ratio is low compared to industry peers. It might indicate the stock is undervalued or that the company’s assets are not expected to generate strong returns.

Income Statement



TTM
Revenue

Total Revenue

Cost Of Revenue

Gross Profit

Operating Expenses

Selling, General & Admin Expenses

R&D Expenses

Depreciation And Amortization

Total Operating Expenses

Income

Income Before Tax

Operating Income

EBITDA

EBIT

Earnings From Continuing Operations

Net Income

Income Tax Expense

Other Non-Operating Income (Expenses)

Extraordinary Items

Discontinued Operations

Effect Of Accounting Charges

Non Recurring

Minority Interest

Other Items

Interest Income

Interest Expense

Net Interest Income

Values in undefined except per share items
Portfolio Analyzer

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