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Deluxe Corporation (DLX)
Performance
Return for Risk
Dividends
Drawdowns
Volatility
Financials

Company Info

ISIN
US2480191012
CUSIP
248019101
IPO Date
Jul 23, 1987

Highlights

Market Cap
$1.26B
Enterprise Value
$2.70B
EPS (TTM)
$2.30
PE Ratio
11.95
PEG Ratio
0.19
Total Revenue (TTM)
$2.13B
Gross Profit (TTM)
$1.13B
EBITDA (TTM)
$320.40M
Year Range
$13.61 - $28.60
Target Price
$27.00
ROA (TTM)
3.66%
ROE (TTM)
3.66%

Share Price Chart


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Performance

Performance Chart

The chart shows the growth of an initial investment of $10,000 in Deluxe Corporation, comparing it to the performance of the S&P 500 index or another benchmark. All prices have been adjusted for splits and dividends.


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S&P 500 Index

Returns By Period

Deluxe Corporation (DLX) has returned 24.68% so far this year and 85.05% over the past 12 months. Over the last ten years, DLX has returned -4.12% per year, falling short of the S&P 500 Index benchmark, which averaged 12.16% annually.


Deluxe Corporation

1D
0.66%
1M
-0.76%
YTD
24.68%
6M
45.97%
1Y
85.05%
3Y*
27.34%
5Y*
-3.14%
10Y*
-4.12%

Benchmark (S&P 500 Index)

1D
2.91%
1M
-5.09%
YTD
-4.63%
6M
-2.39%
1Y
16.33%
3Y*
16.69%
5Y*
10.18%
10Y*
12.16%
*Multi-year figures are annualized to reflect compound growth (CAGR)

Monthly Returns

Based on dividend-adjusted daily data since Jul 23, 1987, DLX's average daily return is +0.04%, while the average monthly return is +0.79%. At this rate, your investment would double in approximately 7.3 years.

Historically, 55% of months were positive and 45% were negative. The best month was Apr 2009 with a return of +50.6%, while the worst month was Feb 2009 at -31.4%. The longest winning streak lasted 12 consecutive months, and the longest losing streak was 7 months.

On a daily basis, DLX closed higher 48% of trading days. The best single day was Dec 16, 2008 with a return of +20.7%, while the worst single day was Jul 31, 2008 at -26.1%.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
202618.23%6.26%-0.76%24.68%
20252.66%-27.88%-3.95%-7.65%-0.39%11.49%1.19%24.04%-1.53%-6.46%13.89%9.89%5.55%
2024-11.84%4.15%6.08%-4.08%16.58%-1.19%8.55%-14.26%-5.34%-3.75%25.11%-2.50%11.31%
202317.73%-6.31%-13.23%-5.31%2.42%14.85%8.64%8.07%-6.58%-9.74%9.01%17.28%34.92%
2022-6.26%4.32%-2.80%-10.45%-10.53%-9.44%16.01%-22.49%-13.46%10.39%6.89%-12.20%-44.40%
202116.06%17.56%6.15%4.91%4.19%4.85%-8.10%-11.97%-6.41%-0.61%-4.33%-5.11%13.38%

Benchmark Metrics

Deluxe Corporation has an annualized alpha of 0.26%, beta of 1.05, and R² of 0.29 versus S&P 500 Index. Calculated based on daily prices since July 24, 1987.

  • This stock participated in 117.03% of S&P 500 Index downside but only 99.13% of its upside — more exposed to losses than it benefited from rallies.
  • R² of 0.29 means this stock moves largely independently of S&P 500 Index — capture ratios reflect limited market correlation rather than active downside protection. Consider using a more representative benchmark.

Alpha
0.26%
Beta
1.05
0.29
Upside Capture
99.13%
Downside Capture
117.03%

Return for Risk

Risk / Return Rank

DLX ranks 92 for risk / return — in the top 92% of stocks on our site. This means strong returns relative to risk — exactly what professional investors look for. Well-suited for investors who want to maximize return per unit of risk.


DLX Risk / Return Rank: 9292
Overall Rank
DLX Sharpe Ratio Rank: 9090
Sharpe Ratio Rank
DLX Sortino Ratio Rank: 9292
Sortino Ratio Rank
DLX Omega Ratio Rank: 8989
Omega Ratio Rank
DLX Calmar Ratio Rank: 9595
Calmar Ratio Rank
DLX Martin Ratio Rank: 9595
Martin Ratio Rank
The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

Return / Risk — by metrics

The table below present risk-adjusted performance metrics for Deluxe Corporation (DLX) and compare them to a chosen benchmark (S&P 500 Index).


DLXBenchmarkDifference

Sharpe ratio

Return per unit of total volatility

2.00

0.90

+1.10

Sortino ratio

Return per unit of downside risk

3.18

1.39

+1.79

Omega ratio

Gain probability vs. loss probability

1.38

1.21

+0.17

Calmar ratio

Return relative to maximum drawdown

5.84

1.40

+4.44

Martin ratio

Return relative to average drawdown

15.92

6.61

+9.31

Explore DLX risk-adjusted metrics in detail

Dive deeper into individual metrics with historical trends, benchmark comparisons, and performance across different time periods.

Dividends

Dividend History

Deluxe Corporation provided a 4.36% dividend yield over the last twelve months, with an annual payout of $1.20 per share. The company has been increasing its dividends for 18 consecutive years.


2.00%3.00%4.00%5.00%6.00%7.00%$0.00$0.20$0.40$0.60$0.80$1.00$1.2020152016201720182019202020212022202320242025
Dividends
Dividend Yield
PeriodTTM20252024202320222021202020192018201720162015
Dividend$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20$1.20

Dividend yield

4.36%5.37%5.31%5.59%7.07%3.74%4.11%2.40%3.12%1.56%1.68%2.20%

Monthly Dividends

The table displays the monthly dividend distributions for Deluxe Corporation. The dividends shown in the table have been adjusted to account for any splits that may have occurred.


JanFebMarAprMayJunJulAugSepOctNovDecTotal
2026$0.00$0.30$0.00$0.30
2025$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2024$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2023$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2022$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20
2021$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$0.00$0.30$0.00$1.20

Dividend Yield & Payout


Dividend Yield

Deluxe Corporation has a dividend yield of 4.36%, which is quite average when compared to the overall market.

Payout Ratio

Deluxe Corporation has a payout ratio of 52.39%, which is quite average when compared to the overall market. This suggests that Deluxe Corporation strikes a balance between reinvesting profits for growth and paying dividends to shareholders.

Drawdowns

Drawdowns Chart

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.


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Worst Drawdowns

The table below displays the maximum drawdowns of the Deluxe Corporation. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Deluxe Corporation was 84.62%, occurring on Mar 9, 2009. Recovery took 975 trading sessions.

The current Deluxe Corporation drawdown is 48.80%.


Depth

Start

To Bottom

Bottom

To Recover

End

Total

-84.62%Jun 4, 2007445Mar 9, 2009975Jan 22, 20131420
-78.61%Jan 23, 20181330May 4, 2023
-68.14%Oct 16, 2002949Jul 24, 2006204May 16, 20071153
-48.06%Jul 19, 1999318Oct 17, 2000160Jun 7, 2001478
-44.44%Sep 24, 198751Dec 4, 1987463Oct 4, 1989514

Volatility

Volatility Chart

The chart below shows the rolling one-month volatility.


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Financials

Financial Performance

The chart below illustrates the trends in the financial health of Deluxe Corporation over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.


Annual
Quarterly

0.0

Valuation

The Valuation section provides an overview of how Deluxe Corporation is priced in the market compared to other companies in the Advertising Agencies industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.


PE Ratio

The chart displays the Price-to-Earnings (P/E) ratio for DLX, comparing it with other companies in the Advertising Agencies industry. Currently, DLX has a P/E ratio of 11.9. This P/E ratio is in line with the industry average, suggesting the stock may be fairly valued relative to its earnings.

PEG Ratio

The chart shows the Price/Earnings to Growth (PEG) ratio for DLX compared to other companies in the Advertising Agencies industry. DLX currently has a PEG ratio of 0.2. This PEG ratio is close to the industry average, suggesting the stock’s valuation is balanced against its growth outlook.

PS Ratio

This chart shows the Price-to-Sales (P/S) ratio for DLX relative to other companies in the Advertising Agencies industry. Currently, DLX has a P/S ratio of 0.6. This P/S ratio falls within the average range for the industry, suggesting the stock is fairly valued based on its revenue.

PB Ratio

The chart illustrates the Price-to-Book (P/B) ratio for DLX in comparison with other companies in the Advertising Agencies industry. Currently, DLX has a P/B value of 0.4. This P/B ratio is low compared to industry peers. It might indicate the stock is undervalued or that the company’s assets are not expected to generate strong returns.

Income Statement



TTM
Revenue

Total Revenue

Cost Of Revenue

Gross Profit

Operating Expenses

Selling, General & Admin Expenses

R&D Expenses

Depreciation And Amortization

Total Operating Expenses

Income

Income Before Tax

Operating Income

EBITDA

EBIT

Earnings From Continuing Operations

Net Income

Income Tax Expense

Other Non-Operating Income (Expenses)

Extraordinary Items

Discontinued Operations

Effect Of Accounting Charges

Non Recurring

Minority Interest

Other Items

Interest Income

Interest Expense

Net Interest Income

Values in undefined except per share items