DLX vs. KEY
DLX (Deluxe Corporation) and KEY (KeyCorp) are both stocks. DLX operates in Advertising Agencies (Communication Services), while KEY operates in Banks - Regional (Financial Services). Over the past 10 years, DLX returned -6.37%/yr vs 9.55%/yr for KEY. At a 0.38 correlation, their price movements are largely independent.
Performance
DLX vs. KEY - Performance Comparison
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Returns By Period
In the year-to-date period, DLX achieves a 4.85% return, which is significantly higher than KEY's 3.18% return. Over the past 10 years, DLX has underperformed KEY with an annualized return of -6.37%, while KEY has yielded a comparatively higher 9.55% annualized return.
DLX
- 1D
- -3.91%
- 1M
- -25.72%
- YTD
- 4.85%
- 6M
- 11.65%
- 1Y
- 68.00%
- 3Y*
- 17.76%
- 5Y*
- -8.37%
- 10Y*
- -6.37%
KEY
- 1D
- -1.42%
- 1M
- -2.65%
- YTD
- 3.18%
- 6M
- 13.58%
- 1Y
- 35.76%
- 3Y*
- 33.34%
- 5Y*
- 3.21%
- 10Y*
- 9.55%
DLX vs. KEY - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
DLX Deluxe Corporation | 4.85% | 5.55% | 11.31% | 34.92% | -44.40% | 13.38% | -38.90% | 33.32% | -48.98% | 9.17% |
KEY KeyCorp | 3.18% | 26.22% | 25.34% | -11.53% | -21.69% | 45.92% | -14.50% | 42.72% | -24.61% | 12.74% |
Correlation
The correlation between DLX and KEY is 0.50, which is low. Their price movements are largely independent, making them effective diversification partners.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.50 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.49 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.53 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.52 |
Correlation (All Time) Calculated using the full available price history since Nov 6, 1987 | 0.38 |
The correlation between DLX and KEY shifts across timeframes, from 0.38 (all time) to 0.53 (5 years), reflecting how their relationship changes across market environments.
Fundamentals
DLX:
$1.06B
KEY:
$22.64B
DLX:
$2.34
KEY:
$1.78
DLX:
9.78
KEY:
11.75
DLX:
0.40
KEY:
0.48
DLX:
0.49
KEY:
2.04
DLX:
0.41
KEY:
1.29
DLX:
$2.13B
KEY:
$11.22B
DLX:
$1.13B
KEY:
$7.20B
DLX:
$327.18M
KEY:
$2.51B
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Return for Risk
DLX vs. KEY — Risk / Return Rank
DLX
KEY
DLX vs. KEY - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Deluxe Corporation (DLX) and KeyCorp (KEY). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
| DLX | KEY | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | +0.05 | ||
| Sortino ratioReturn per unit of downside risk | +0.35 | ||
| Omega ratioGain probability vs. loss probability | 1.33 | 1.26 | +0.07 |
| Calmar ratioReturn relative to maximum drawdown | 2.43 | 2.02 | +0.41 |
| Martin ratioReturn relative to average drawdown | 8.85 | 5.51 | +3.34 |
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month. | |||
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Sharpe Ratios by Period
| DLX | KEY | Difference | |
|---|---|---|---|
Sharpe Ratio (1Y)Calculated over the trailing 1-year period | 1.56 | 1.51 | +0.05 |
Sharpe Ratio (5Y)Calculated over the trailing 5-year period | -0.21 | 0.08 | -0.30 |
Sharpe Ratio (10Y)Calculated over the trailing 10-year period | -0.16 | 0.24 | -0.40 |
Sharpe Ratio (All Time)Calculated using the full available price history | 0.10 | 0.14 | -0.04 |
Drawdowns
DLX vs. KEY - Drawdown Comparison
The maximum DLX drawdown since its inception was -84.62%, roughly equal to the maximum KEY drawdown of -87.08%. Use the drawdown chart below to compare losses from any high point for DLX and KEY.
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Drawdown Indicators
| DLX | KEY | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -84.62% | -87.08% | +2.46% |
Max Drawdown (1Y)Largest decline over 1 year | -28.09% | -17.76% | -10.33% |
Max Drawdown (3Y)Largest decline over 3 years | -40.93% | -32.21% | -8.72% |
Max Drawdown (5Y)Largest decline over 5 years | -68.77% | -65.23% | -3.54% |
Max Drawdown (10Y)Largest decline over 10 years | -78.61% | -65.23% | -13.38% |
Current DrawdownCurrent decline from peak | -56.94% | -8.25% | -48.69% |
Average DrawdownAverage peak-to-trough decline | -28.56% | -32.89% | +4.33% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 7.71% | 6.51% | +1.20% |
Volatility
DLX vs. KEY - Volatility Comparison
Deluxe Corporation (DLX) has a higher volatility of 19.99% compared to KeyCorp (KEY) at 6.56%. This indicates that DLX's price experiences larger fluctuations and is considered to be riskier than KEY based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| DLX | KEY | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 19.99% | 6.56% | +13.43% |
Volatility (6M)Calculated over the trailing 6-month period | 30.78% | 17.05% | +13.73% |
Volatility (1Y)Calculated over the trailing 1-year period | 43.91% | 23.89% | +20.02% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 39.40% | 38.03% | +1.37% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 40.51% | 39.82% | +0.69% |
Dividends
DLX vs. KEY - Dividend Comparison
DLX's dividend yield for the trailing twelve months is around 5.25%, more than KEY's 3.93% yield.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
DLX Deluxe Corporation | 5.25% | 5.37% | 5.31% | 5.59% | 7.07% | 3.74% | 4.11% | 2.40% | 3.12% | 1.56% | 1.68% | 2.20% |
KEY KeyCorp | 3.93% | 3.97% | 4.78% | 5.69% | 4.54% | 3.24% | 4.51% | 3.51% | 3.82% | 1.88% | 1.81% | 3.83% |
Financials
DLX vs. KEY - Financials Comparison
This section allows you to compare key financial metrics between Deluxe Corporation and KeyCorp. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
DLX vs. KEY - Profitability Comparison
DLX - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Deluxe Corporation reported a gross profit of 279.40M and revenue of 538.10M. Therefore, the gross margin over that period was 51.9%.
KEY - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, KeyCorp reported a gross profit of 1.84B and revenue of 2.73B. Therefore, the gross margin over that period was 67.4%.
DLX - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Deluxe Corporation reported an operating income of 71.80M and revenue of 538.10M, resulting in an operating margin of 13.3%.
KEY - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, KeyCorp reported an operating income of 701.00M and revenue of 2.73B, resulting in an operating margin of 25.7%.
DLX - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Deluxe Corporation reported a net income of 35.80M and revenue of 538.10M, resulting in a net margin of 6.7%.
KEY - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, KeyCorp reported a net income of 522.00M and revenue of 2.73B, resulting in a net margin of 19.1%.
Frequently Asked Questions
DLX and KEY have a correlation of 0.50, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
DLX has higher volatility (19.99%) compared to KEY (6.56%). In terms of maximum drawdown, DLX dropped -84.62% vs KEY's -87.08%.
DLX currently has the higher Sharpe Ratio (1.56 vs 1.51), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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