DLX vs. KEY

Last updated Apr 1, 2026

Compare and contrast key facts about Deluxe Corporation (DLX) and KeyCorp (KEY).

Performance

DLX vs. KEY - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Deluxe Corporation (DLX) and KeyCorp (KEY). The values are adjusted to include any dividend payments, if applicable.

DLX vs. KEY - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
DLX Deluxe Corporation	24.68%	5.55%	11.31%	34.92%	-44.40%	13.38%	-38.90%	33.32%	-48.98%	9.17%
KEY KeyCorp	-1.90%	26.22%	25.34%	-11.53%	-21.69%	45.92%	-14.50%	42.72%	-24.61%	12.74%

Fundamentals

Market Cap DLX : $1.26B KEY : $21.96B
EPS DLX : $2.30 KEY : $1.66
PE Ratio DLX : 11.95 KEY : 12.04
PEG Ratio DLX : 0.19 KEY : 0.96
PS Ratio DLX : 0.59 KEY : 1.97
PB Ratio DLX : 0.44 KEY : 1.23
Total Revenue (TTM) DLX : $2.13B KEY : $11.19B
Gross Profit (TTM) DLX : $1.13B KEY : $6.97B
EBITDA (TTM) DLX : $320.40M KEY : $2.32B

Returns By Period

In the year-to-date period, DLX achieves a 24.68% return, which is significantly higher than KEY's -1.90% return. Over the past 10 years, DLX has underperformed KEY with an annualized return of -4.12%, while KEY has yielded a comparatively higher 10.69% annualized return.

DLX

• 1D: 0.66%
• 1M: -0.76%
• YTD: 24.68%
• 6M: 45.97%
• 1Y: 85.05%
• 3Y*: 27.34%
• 5Y*: -3.14%
• 10Y*: -4.12%

KEY

• 1D: 3.35%
• 1M: -2.37%
• YTD: -1.90%
• 6M: 9.54%
• 1Y: 31.13%
• 3Y*: 23.62%
• 5Y*: 4.71%
• 10Y*: 10.69%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

DLX vs. KEY — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

DLX

DLX Risk / Return Rank: 93
DLX Sharpe Ratio Rank: 91
DLX Sortino Ratio Rank: 93
DLX Omega Ratio Rank: 89
DLX Calmar Ratio Rank: 95
DLX Martin Ratio Rank: 95

KEY

KEY Risk / Return Rank: 73
KEY Sharpe Ratio Rank: 76
KEY Sortino Ratio Rank: 67
KEY Omega Ratio Rank: 70
KEY Calmar Ratio Rank: 76
KEY Martin Ratio Rank: 77

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

DLX vs. KEY - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Deluxe Corporation (DLX) and KeyCorp (KEY). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	DLX	KEY	Difference
Sharpe ratio Return per unit of total volatility	2.00	1.03	+0.97
Sortino ratio Return per unit of downside risk	3.18	1.45	+1.72
Omega ratio Gain probability vs. loss probability	1.38	1.21	+0.17
Calmar ratio Return relative to maximum drawdown	5.84	1.84	+4.00
Martin ratio Return relative to average drawdown	15.92	4.79	+11.13
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

DLX vs. KEY - Sharpe Ratio Comparison

The current DLX Sharpe Ratio is 2.00, which is higher than the KEY Sharpe Ratio of 1.03. The chart below compares the historical Sharpe Ratios of DLX and KEY, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	DLX	KEY	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	2.00	1.03	+0.97
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.08	0.12	-0.21
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	-0.10	0.27	-0.37
Sharpe Ratio (All Time) Calculated using the full available price history	0.11	0.14	-0.03

Correlation

The correlation between DLX and KEY is 0.39, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

DLX vs. KEY - Dividend Comparison

DLX's dividend yield for the trailing twelve months is around 4.36%, more than KEY's 4.09% yield.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
DLX Deluxe Corporation	4.36%	5.37%	5.31%	5.59%	7.07%	3.74%	4.11%	2.40%	3.12%	1.56%	1.68%	2.20%
KEY KeyCorp	4.09%	3.97%	4.78%	5.69%	4.54%	3.24%	4.51%	3.51%	3.82%	1.88%	1.81%	3.83%

Drawdowns

DLX vs. KEY - Drawdown Comparison

The maximum DLX drawdown since its inception was -84.62%, roughly equal to the maximum KEY drawdown of -87.08%. Use the drawdown chart below to compare losses from any high point for DLX and KEY.

Drawdown Indicators

	DLX	KEY	Difference
Max Drawdown Largest peak-to-trough decline	-84.62%	-87.08%	+2.46%
Max Drawdown (1Y) Largest decline over 1 year	-14.45%	-17.76%	+3.31%
Max Drawdown (5Y) Largest decline over 5 years	-68.77%	-65.23%	-3.54%
Max Drawdown (10Y) Largest decline over 10 years	-78.61%	-65.23%	-13.38%
Current Drawdown Current decline from peak	-48.80%	-12.76%	-36.04%
Average Drawdown Average peak-to-trough decline	-28.47%	-33.01%	+4.54%
Ulcer Index Depth and duration of drawdowns from previous peaks	5.30%	6.82%	-1.52%

Volatility

DLX vs. KEY - Volatility Comparison

Deluxe Corporation (DLX) has a higher volatility of 7.83% compared to KeyCorp (KEY) at 6.62%. This indicates that DLX's price experiences larger fluctuations and is considered to be riskier than KEY based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	DLX	KEY	Difference
Volatility (1M) Calculated over the trailing 1-month period	7.83%	6.62%	+1.21%
Volatility (6M) Calculated over the trailing 6-month period	27.21%	18.80%	+8.41%
Volatility (1Y) Calculated over the trailing 1-year period	42.79%	30.51%	+12.28%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	38.66%	38.10%	+0.56%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	40.05%	39.88%	+0.17%

Financials

DLX vs. KEY - Profitability Comparison

The chart below illustrates the profitability comparison between Deluxe Corporation and KeyCorp over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

DLX - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Deluxe Corporation reported a gross profit of 279.50M and revenue of 535.30M. Therefore, the gross margin over that period was 52.2%.

KEY - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, KeyCorp reported a gross profit of 1.89B and revenue of 2.86B. Therefore, the gross margin over that period was 66.1%.

DLX - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Deluxe Corporation reported an operating income of 51.80M and revenue of 535.30M, resulting in an operating margin of 9.7%.

KEY - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, KeyCorp reported an operating income of 648.00M and revenue of 2.86B, resulting in an operating margin of 22.7%.

DLX - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Deluxe Corporation reported a net income of 34.90M and revenue of 535.30M, resulting in a net margin of 6.5%.

KEY - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, KeyCorp reported a net income of 510.00M and revenue of 2.86B, resulting in a net margin of 17.8%.