SAM vs. DEO

Last updated Apr 1, 2026

Compare and contrast key facts about The Boston Beer Company, Inc. (SAM) and Diageo plc (DEO).

Performance

SAM vs. DEO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in The Boston Beer Company, Inc. (SAM) and Diageo plc (DEO). The values are adjusted to include any dividend payments, if applicable.

SAM vs. DEO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
SAM The Boston Beer Company, Inc.	18.08%	-34.95%	-13.20%	4.88%	-34.76%	-49.20%	163.14%	56.89%	26.03%	12.51%
DEO Diageo plc	-13.70%	-29.31%	-10.09%	-16.28%	-17.40%	41.72%	-3.26%	21.39%	-0.43%	44.13%

Fundamentals

Market Cap SAM : $2.44B DEO : $41.52B
EPS SAM : $10.01 DEO : $9.85
PE Ratio SAM : 23.01 DEO : 7.55
PEG Ratio SAM : 0.20 DEO : 2.17
PS Ratio SAM : 1.20 DEO : 1.11
PB Ratio SAM : 2.89 DEO : 4.82
Total Revenue (TTM) SAM : $2.09B DEO : $37.37B
Gross Profit (TTM) SAM : $952.58M DEO : $22.42B
EBITDA (TTM) SAM : $219.69M DEO : $10.72B

Returns By Period

In the year-to-date period, SAM achieves a 18.08% return, which is significantly higher than DEO's -13.70% return. Over the past 10 years, SAM has outperformed DEO with an annualized return of 2.32%, while DEO has yielded a comparatively lower -1.15% annualized return.

SAM

• 1D: 0.25%
• 1M: 1.60%
• YTD: 18.08%
• 6M: 8.98%
• 1Y: -3.53%
• 3Y*: -11.17%
• 5Y*: -27.93%
• 10Y*: 2.32%

DEO

• 1D: 1.36%
• 1M: -16.82%
• YTD: -13.70%
• 6M: -19.94%
• 1Y: -27.09%
• 3Y*: -23.51%
• 5Y*: -12.77%
• 10Y*: -1.15%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

SAM vs. DEO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

SAM

SAM Risk / Return Rank: 35
SAM Sharpe Ratio Rank: 37
SAM Sortino Ratio Rank: 32
SAM Omega Ratio Rank: 32
SAM Calmar Ratio Rank: 38
SAM Martin Ratio Rank: 37

DEO

DEO Risk / Return Rank: 10
DEO Sharpe Ratio Rank: 8
DEO Sortino Ratio Rank: 11
DEO Omega Ratio Rank: 10
DEO Calmar Ratio Rank: 15
DEO Martin Ratio Rank: 6

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

SAM vs. DEO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for The Boston Beer Company, Inc. (SAM) and Diageo plc (DEO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	SAM	DEO	Difference
Sharpe ratio Return per unit of total volatility	-0.10	-0.85	+0.75
Sortino ratio Return per unit of downside risk	0.09	-1.06	+1.15
Omega ratio Gain probability vs. loss probability	1.01	0.86	+0.15
Calmar ratio Return relative to maximum drawdown	-0.15	-0.77	+0.62
Martin ratio Return relative to average drawdown	-0.26	-1.68	+1.41
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

SAM vs. DEO - Sharpe Ratio Comparison

The current SAM Sharpe Ratio is -0.10, which is higher than the DEO Sharpe Ratio of -0.85. The chart below compares the historical Sharpe Ratios of SAM and DEO, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	SAM	DEO	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.10	-0.85	+0.75
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.71	-0.53	-0.18
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.06	-0.05	+0.11
Sharpe Ratio (All Time) Calculated using the full available price history	0.19	0.28	-0.09

Correlation

The correlation between SAM and DEO is 0.21, which is considered to be low. This implies their price changes are not closely related. A low correlation is generally favorable for portfolio diversification, as it helps to reduce overall risk by spreading it across multiple assets with different performance patterns.

Dividends

SAM vs. DEO - Dividend Comparison

SAM has not paid dividends to shareholders, while DEO's dividend yield for the trailing twelve months is around 3.38%.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
SAM The Boston Beer Company, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
DEO Diageo plc	3.38%	4.80%	3.26%	2.77%	2.16%	1.82%	2.29%	2.07%	2.51%	2.18%	3.00%	3.13%

Drawdowns

SAM vs. DEO - Drawdown Comparison

The maximum SAM drawdown since its inception was -85.68%, which is greater than DEO's maximum drawdown of -63.41%. Use the drawdown chart below to compare losses from any high point for SAM and DEO.

Drawdown Indicators

	SAM	DEO	Difference
Max Drawdown Largest peak-to-trough decline	-85.68%	-63.41%	-22.27%
Max Drawdown (1Y) Largest decline over 1 year	-25.10%	-35.75%	+10.65%
Max Drawdown (5Y) Largest decline over 5 years	-85.68%	-63.41%	-22.27%
Max Drawdown (10Y) Largest decline over 10 years	-85.68%	-63.41%	-22.27%
Current Drawdown Current decline from peak	-82.36%	-62.41%	-19.95%
Average Drawdown Average peak-to-trough decline	-40.44%	-12.71%	-27.73%
Ulcer Index Depth and duration of drawdowns from previous peaks	14.15%	16.37%	-2.22%

Volatility

SAM vs. DEO - Volatility Comparison

The Boston Beer Company, Inc. (SAM) has a higher volatility of 9.18% compared to Diageo plc (DEO) at 6.63%. This indicates that SAM's price experiences larger fluctuations and is considered to be riskier than DEO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	SAM	DEO	Difference
Volatility (1M) Calculated over the trailing 1-month period	9.18%	6.63%	+2.55%
Volatility (6M) Calculated over the trailing 6-month period	25.11%	26.83%	-1.72%
Volatility (1Y) Calculated over the trailing 1-year period	34.21%	31.87%	+2.34%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	39.59%	24.27%	+15.32%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	40.54%	23.13%	+17.41%

Financials

SAM vs. DEO - Profitability Comparison

The chart below illustrates the profitability comparison between The Boston Beer Company, Inc. and Diageo plc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

SAM - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, The Boston Beer Company, Inc. reported a gross profit of 167.68M and revenue of 507.94M. Therefore, the gross margin over that period was 33.0%.

DEO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Diageo plc reported a gross profit of 4.72B and revenue of 7.73B. Therefore, the gross margin over that period was 61.0%.

SAM - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, The Boston Beer Company, Inc. reported an operating income of -34.43M and revenue of 507.94M, resulting in an operating margin of -6.8%.

DEO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Diageo plc reported an operating income of 2.41B and revenue of 7.73B, resulting in an operating margin of 31.1%.

SAM - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, The Boston Beer Company, Inc. reported a net income of -22.53M and revenue of 507.94M, resulting in a net margin of -4.4%.

DEO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Diageo plc reported a net income of 1.48B and revenue of 7.73B, resulting in a net margin of 19.1%.