CHH vs. MAR

Last updated Apr 2, 2026

Compare and contrast key facts about Choice Hotels International, Inc. (CHH) and Marriott International, Inc. (MAR).

Performance

CHH vs. MAR - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Choice Hotels International, Inc. (CHH) and Marriott International, Inc. (MAR). The values are adjusted to include any dividend payments, if applicable.

CHH vs. MAR - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
CHH Choice Hotels International, Inc.	8.63%	-32.29%	26.18%	1.58%	-27.10%	46.69%	3.57%	45.92%	-6.72%	40.23%
MAR Marriott International, Inc.	7.69%	12.31%	24.92%	53.06%	-9.34%	25.26%	-12.53%	41.49%	-19.05%	66.24%

Fundamentals

EPS CHH : $11.93 MAR : $9.56
PE Ratio CHH : 8.63 MAR : 34.89
PEG Ratio CHH : 0.68 MAR : 0.91
PS Ratio CHH : 2.00 MAR : 3.47
Total Revenue (TTM) CHH : $1.60B MAR : $26.19B
Gross Profit (TTM) CHH : $980.59M MAR : $5.59B
EBITDA (TTM) CHH : $607.75M MAR : $4.62B

Returns By Period

In the year-to-date period, CHH achieves a 8.63% return, which is significantly higher than MAR's 7.69% return. Over the past 10 years, CHH has underperformed MAR with an annualized return of 7.97%, while MAR has yielded a comparatively higher 18.49% annualized return.

CHH

• 1D: -0.32%
• 1M: -0.94%
• YTD: 8.63%
• 6M: -2.28%
• 1Y: -21.66%
• 3Y*: -3.31%
• 5Y*: -0.41%
• 10Y*: 7.97%

MAR

• 1D: 1.95%
• 1M: 0.90%
• YTD: 7.69%
• 6M: 27.99%
• 1Y: 41.29%
• 3Y*: 27.42%
• 5Y*: 18.50%
• 10Y*: 18.49%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

CHH vs. MAR — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

CHH

CHH Risk / Return Rank: 16
CHH Sharpe Ratio Rank: 12
CHH Sortino Ratio Rank: 12
CHH Omega Ratio Rank: 15
CHH Calmar Ratio Rank: 22
CHH Martin Ratio Rank: 21

MAR

MAR Risk / Return Rank: 82
MAR Sharpe Ratio Rank: 82
MAR Sortino Ratio Rank: 81
MAR Omega Ratio Rank: 76
MAR Calmar Ratio Rank: 86
MAR Martin Ratio Rank: 85

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

CHH vs. MAR - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Choice Hotels International, Inc. (CHH) and Marriott International, Inc. (MAR). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	CHH	MAR	Difference
Sharpe ratio Return per unit of total volatility	-0.69	1.40	-2.09
Sortino ratio Return per unit of downside risk	-0.90	2.18	-3.08
Omega ratio Gain probability vs. loss probability	0.91	1.26	-0.36
Calmar ratio Return relative to maximum drawdown	-0.57	3.19	-3.76
Martin ratio Return relative to average drawdown	-1.08	7.84	-8.92
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

CHH vs. MAR - Sharpe Ratio Comparison

The current CHH Sharpe Ratio is -0.69, which is lower than the MAR Sharpe Ratio of 1.40. The chart below compares the historical Sharpe Ratios of CHH and MAR, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	CHH	MAR	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.69	1.40	-2.09
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.01	0.65	-0.66
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.28	0.57	-0.29
Sharpe Ratio (All Time) Calculated using the full available price history	0.32	0.46	-0.14

Correlation

The correlation between CHH and MAR is 0.54, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

CHH vs. MAR - Dividend Comparison

CHH's dividend yield for the trailing twelve months is around 1.12%, more than MAR's 0.80% yield.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
CHH Choice Hotels International, Inc.	1.12%	1.21%	0.61%	1.02%	1.05%	0.29%	0.21%	0.84%	1.20%	1.11%	1.48%	1.57%
MAR Marriott International, Inc.	0.80%	0.85%	0.86%	0.87%	0.67%	0.00%	0.36%	1.22%	1.44%	0.95%	1.39%	1.42%

Drawdowns

CHH vs. MAR - Drawdown Comparison

The maximum CHH drawdown since its inception was -65.88%, smaller than the maximum MAR drawdown of -75.59%. Use the drawdown chart below to compare losses from any high point for CHH and MAR.

Drawdown Indicators

	CHH	MAR	Difference
Max Drawdown Largest peak-to-trough decline	-65.88%	-75.59%	+9.71%
Max Drawdown (1Y) Largest decline over 1 year	-37.45%	-12.96%	-24.49%
Max Drawdown (5Y) Largest decline over 5 years	-45.50%	-30.50%	-15.00%
Max Drawdown (10Y) Largest decline over 10 years	-50.50%	-61.26%	+10.76%
Current Drawdown Current decline from peak	-33.18%	-7.18%	-26.00%
Average Drawdown Average peak-to-trough decline	-20.20%	-14.97%	-5.23%
Ulcer Index Depth and duration of drawdowns from previous peaks	19.92%	5.27%	+14.65%

Volatility

CHH vs. MAR - Volatility Comparison

Choice Hotels International, Inc. (CHH) has a higher volatility of 9.91% compared to Marriott International, Inc. (MAR) at 7.84%. This indicates that CHH's price experiences larger fluctuations and is considered to be riskier than MAR based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	CHH	MAR	Difference
Volatility (1M) Calculated over the trailing 1-month period	9.91%	7.84%	+2.07%
Volatility (6M) Calculated over the trailing 6-month period	24.10%	19.75%	+4.35%
Volatility (1Y) Calculated over the trailing 1-year period	31.72%	29.62%	+2.10%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	27.96%	28.79%	-0.83%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	28.85%	32.76%	-3.91%

Financials

CHH vs. MAR - Profitability Comparison

The chart below illustrates the profitability comparison between Choice Hotels International, Inc. and Marriott International, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

CHH - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Choice Hotels International, Inc. reported a gross profit of 345.65M and revenue of 390.15M. Therefore, the gross margin over that period was 88.6%.

MAR - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Marriott International, Inc. reported a gross profit of 1.11B and revenue of 6.69B. Therefore, the gross margin over that period was 16.5%.

CHH - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Choice Hotels International, Inc. reported an operating income of 101.45M and revenue of 390.15M, resulting in an operating margin of 26.0%.

MAR - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Marriott International, Inc. reported an operating income of 777.00M and revenue of 6.69B, resulting in an operating margin of 11.6%.

CHH - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Choice Hotels International, Inc. reported a net income of 63.68M and revenue of 390.15M, resulting in a net margin of 16.3%.

MAR - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Marriott International, Inc. reported a net income of 445.00M and revenue of 6.69B, resulting in a net margin of 6.7%.