- ISIN
- US4128221086
- CUSIP
- 412822108
- Sector
- Consumer Cyclical
- Industry
- Recreational Vehicles
- IPO Date
- Nov 5, 1987
Highlights
- Market Cap
- $2.58B
- Enterprise Value
- $4.04B
- EPS (TTM)
- $1.77
- PE Ratio
- 13.83
- Total Revenue (TTM)
- $4.11B
- Gross Profit (TTM)
- $982.56M
- EBITDA (TTM)
- $350.03M
- Year Range
- $17.09 - $31.25
- Target Price
- $25.71
- ROA (TTM)
- 3.40%
- ROE (TTM)
- 6.48%
- Avg. Volume (1M)
- 3M
- Avg. Volume Value (1M)
- $69.95M
Share Price Chart
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Performance
HOG Performance Chart
Harley-Davidson, Inc. (HOG) is up 22.0% since the beginning of the year. At $25 per share, HOG is trading 21.5% below its 52-week high of $31. Investors who bought $1,000 worth of HOG shares 5 years ago would now be looking at an investment worth $690.
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Returns By Period
Harley-Davidson, Inc. (HOG) has returned 21.96% so far this year and 5.36% over the past 12 months. Over the last ten years, HOG has returned -4.80% per year, falling short of the S&P 500 Index benchmark, which averaged 13.26% annually.
Harley-Davidson, Inc.
- 1D
- -0.41%
- 1M
- -1.68%
- 6M
- 26.21%
- YTD
- 21.96%
- 1Y
- 5.36%
- 3Y*
- -11.75%
- 5Y*
- -7.15%
- 10Y*
- -4.80%
- ALL TIME*
- 12.27%
Benchmark (S&P 500 Index)
- 1D
- 0.70%
- 1M
- 0.09%
- 6M
- 7.94%
- YTD
- 9.41%
- 1Y
- 20.07%
- 3Y*
- 17.84%
- 5Y*
- 11.25%
- 10Y*
- 13.26%
- ALL TIME*
- 8.09%
HOG Monthly Returns History
Based on dividend-adjusted daily data since Nov 5, 1987, HOG's average daily return is +0.08%, while the average monthly return is +1.58%. At this rate, an investment would double in approximately 3.7 years.
Historically, 55% of months were positive and 45% were negative. The best month was Apr 2009 with a return of +65.5%, while the worst month was Mar 2020 at -37.1%. The longest winning streak lasted 13 consecutive months, and the longest losing streak was 6 months.
On a daily basis, HOG closed higher 49% of trading days. The best single day was Mar 24, 2020 with a return of +27.0%, while the worst single day was Oct 24, 1991 at -22.0%.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -3.37% | -9.09% | 13.52% | 18.15% | 1.21% | 1.94% | 0.33% | 21.96% | |||||
| 2025 | -10.19% | -4.15% | -1.98% | -11.21% | 7.98% | -1.79% | 3.09% | 19.69% | -3.63% | -3.30% | -9.23% | -15.66% | -30.05% |
| 2024 | -11.92% | 11.77% | 21.17% | -21.38% | 4.33% | -6.06% | 11.81% | -0.16% | 3.38% | -17.08% | 5.26% | -9.94% | -16.61% |
| 2023 | 10.65% | 3.30% | -19.87% | -2.29% | -16.15% | 13.78% | 9.66% | -12.59% | -1.56% | -18.78% | 11.69% | 23.47% | -9.76% |
| 2022 | -8.28% | 19.94% | -4.60% | -7.49% | -3.48% | -9.60% | 19.43% | 2.01% | -9.21% | 23.28% | 9.60% | -11.43% | 12.13% |
| 2021 | 9.24% | -11.03% | 12.89% | 20.62% | 0.21% | -5.17% | -13.53% | -0.23% | -7.01% | -0.33% | 0.38% | 3.31% | 4.29% |
Benchmark Metrics
Harley-Davidson, Inc. has an annualized alpha of 6.91%, beta of 1.21, and R2 of 0.30 versus S&P 500 Index. Calculated based on daily prices since November 05, 1987.
- This stock captured 135.76% of S&P 500 Index gains and 119.70% of its losses - amplifying both gains and losses, but participating more in upside than downside.
- R2 of 0.30 means the benchmark explains less than half of this stock's behavior - treat beta with caution or consider switching to a more representative benchmark.
- Alpha
- 6.91%
- Beta
- 1.21
- R²
- 0.30
- Upside Capture
- 135.76%
- Downside Capture
- 119.70%
Return for Risk
Risk / Return Rank
HOG ranks 46 for risk / return — above 46% of stocks peers on PortfoliosLab. Its historical combined result is near the middle of the peer group.
Risk / Return Metrics
The table below present risk-adjusted performance metrics for Harley-Davidson, Inc. (HOG) and compare them to S&P 500 Index.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| HOG | Benchmark | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -1.31 | ||
| Sortino ratioReturn per unit of downside risk | -1.53 | ||
| Omega ratioGain probability vs. loss probability | 1.05 | 1.25 | -0.20 |
| Calmar ratioReturn relative to maximum drawdown | 0.10 | 2.00 | -1.91 |
| Martin ratioReturn relative to average drawdown | 0.18 | 8.49 | -8.32 |
Dividends
Dividend History
Harley-Davidson, Inc. provided a 3.00% dividend yield over the last twelve months, with an annual payout of $0.74 per share. The company has been increasing its dividends for 5 consecutive years.
| Period | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend | $0.74 | $0.72 | $0.69 | $0.66 | $0.63 | $0.60 | $0.44 | $1.50 | $1.48 | $1.46 | $1.40 | $1.24 |
Dividend yield | 3.00% | 3.51% | 2.29% | 1.79% | 1.51% | 1.59% | 1.20% | 4.03% | 4.34% | 2.87% | 2.40% | 2.73% |
Monthly Dividends
The table displays the monthly dividend distributions for Harley-Davidson, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | $0.00 | $0.00 | $0.19 | $0.00 | $0.00 | $0.19 | $0.00 | $0.38 | |||||
| 2025 | $0.00 | $0.18 | $0.00 | $0.00 | $0.00 | $0.18 | $0.00 | $0.00 | $0.18 | $0.00 | $0.00 | $0.18 | $0.72 |
| 2024 | $0.00 | $0.00 | $0.17 | $0.00 | $0.00 | $0.17 | $0.00 | $0.00 | $0.17 | $0.00 | $0.00 | $0.17 | $0.69 |
| 2023 | $0.00 | $0.00 | $0.17 | $0.00 | $0.00 | $0.17 | $0.00 | $0.00 | $0.17 | $0.00 | $0.00 | $0.17 | $0.66 |
| 2022 | $0.00 | $0.16 | $0.00 | $0.00 | $0.00 | $0.16 | $0.00 | $0.00 | $0.16 | $0.00 | $0.00 | $0.16 | $0.63 |
| 2021 | $0.00 | $0.00 | $0.15 | $0.00 | $0.00 | $0.15 | $0.00 | $0.00 | $0.15 | $0.00 | $0.00 | $0.15 | $0.60 |
Dividend Yield & Payout
Dividend Yield
Harley-Davidson, Inc. has a dividend yield of 3.00%, which is quite average when compared to the overall market.
Payout Ratio
Harley-Davidson, Inc. has a payout ratio of 41.05%, which is quite average when compared to the overall market. This suggests that Harley-Davidson, Inc. strikes a balance between reinvesting profits for growth and paying dividends to shareholders.
Drawdowns
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.
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Worst Drawdowns
The table below displays the maximum drawdowns of the Harley-Davidson, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.
The maximum drawdown for the Harley-Davidson, Inc. was 88.26%, occurring on Mar 5, 2009. Recovery took 1160 trading sessions.
The current Harley-Davidson, Inc. drawdown is 55.19%.
Drawdown | Fall | Recovery | Underwater | Related event |
|---|---|---|---|---|
-88.26%Mar 2009 | 2y 3mo | 4y 7mo | 6y 10moNov 2006 - Oct 2013 | Financial crisis2007–2009 |
-75.59%Apr 2020 | 5y 11mo | — | 12y 3moMay 2014 - now | COVID crash2020 |
-59.42%Nov 1990 | 3mo 24d | 5mo 11d | 9mo 5dJul 1990 - Apr 1991 | — |
-41.64%Nov 1991 | 1mo 7d | 4mo 3d | 5mo 10dOct 1991 - Mar 1992 | — |
-36.76%Mar 2003 | 1y 1mo | 1y 1mo | 2y 2moFeb 2002 - Apr 2004 | — |
Drawdown Indicators
| HOG | Benchmark | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -88.26% | -56.78% | -31.48% |
Max Drawdown (1Y)Largest decline over 1 year | -43.24% | -9.10% | -34.14% |
Max Drawdown (3Y)Largest decline over 3 years | -58.74% | -18.90% | -39.84% |
Max Drawdown (5Y)Largest decline over 5 years | -64.11% | -25.43% | -38.68% |
Max Drawdown (10Y)Largest decline over 10 years | -73.28% | -33.92% | -39.36% |
Current DrawdownCurrent decline from peak | -55.19% | -1.58% | -53.61% |
Average DrawdownAverage peak-to-trough decline | -24.53% | -10.70% | -13.83% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 23.65% | 2.14% | +21.51% |
Volatility
Volatility Chart
The chart below shows the rolling one-month volatility.
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Financials
Financial Performance
The chart below illustrates the trends in the financial health of Harley-Davidson, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.
Valuation
The Valuation section provides an overview of how Harley-Davidson, Inc. is priced in the market compared to other companies in the Recreational Vehicles industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.
PE Ratio
The chart displays the Price-to-Earnings (P/E) ratio for HOG, comparing it with other companies in the Recreational Vehicles industry. Currently, HOG has a P/E ratio of 13.8. This P/E ratio is considered low compared to industry peers, which may suggest that the stock is undervalued or that the company has weaker growth prospects.
PS Ratio
This chart shows the Price-to-Sales (P/S) ratio for HOG relative to other companies in the Recreational Vehicles industry. Currently, HOG has a P/S ratio of 0.7. This P/S ratio is high relative to other companies in the industry. It could mean the stock is overvalued, or that investors expect strong future growth and profitability.
PB Ratio
The chart illustrates the Price-to-Book (P/B) ratio for HOG in comparison with other companies in the Recreational Vehicles industry. Currently, HOG has a P/B value of 0.9. This P/B ratio is in line with the industry average, suggesting the stock is valued fairly in relation to its book value.
Income Statement
| TTM | |
|---|---|
Revenue | |
Total Revenue | — |
Cost Of Revenue | — |
Gross Profit | — |
Operating Expenses | |
Selling, General & Admin Expenses | — |
R&D Expenses | — |
Depreciation And Amortization | — |
Total Operating Expenses | — |
Income | |
Income Before Tax | — |
Operating Income | — |
EBITDA | — |
EBIT | — |
Earnings From Continuing Operations | — |
Net Income | — |
Income Tax Expense | — |
Other Non-Operating Income (Expenses) | — |
Extraordinary Items | — |
Discontinued Operations | — |
Effect Of Accounting Charges | — |
Non Recurring | — |
Minority Interest | — |
Other Items | — |
Interest Income | — |
Interest Expense | — |
Net Interest Income | — |
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