Harley-Davidson, Inc. (HOG)

Search for stocks, ETFs, and funds for a quick comparison or use the comparison tool for more options.

The chart shows the growth of an initial investment of $10,000 in Harley-Davidson, Inc., comparing it to the performance of the S&P 500 index or another benchmark. All prices have been adjusted for splits and dividends.

Harley-Davidson, Inc. (HOG) has returned -0.28% so far this year and -17.33% over the past 12 months. Over the last ten years, HOG has returned -6.66% per year, falling short of the S&P 500 Index benchmark, which averaged 12.16% annually.

Based on dividend-adjusted daily data since Nov 5, 1987, HOG's average daily return is +0.07%, while the average monthly return is +1.54%. At this rate, your investment would double in approximately 3.8 years.

Historically, 55% of months were positive and 45% were negative. The best month was Apr 2009 with a return of +65.5%, while the worst month was Mar 2020 at -37.1%. The longest winning streak lasted 13 consecutive months, and the longest losing streak was 6 months.

On a daily basis, HOG closed higher 49% of trading days. The best single day was Mar 24, 2020 with a return of +27.0%, while the worst single day was Oct 24, 1991 at -22.0%.

Harley-Davidson, Inc. has an annualized alpha of 6.82%, beta of 1.22, and R² of 0.31 versus S&P 500 Index. Calculated based on daily prices since November 06, 1987.

• This stock captured 135.87% of S&P 500 Index gains and 119.84% of its losses — amplifying both gains and losses, but participating more in upside than downside.
• R² of 0.31 means the benchmark explains less than half of this stock's behavior — treat beta with caution or consider switching to a more representative benchmark.

HOG ranks 25 for risk / return — below 25% of stocks on our site. The returns aren't fully compensating for the risk involved. This isn't necessarily a dealbreaker, but factor it into your decision — especially if you're risk-averse.

The table below present risk-adjusted performance metrics for Harley-Davidson, Inc. (HOG) and compare them to a chosen benchmark (S&P 500 Index).

Harley-Davidson, Inc. provided a 3.60% dividend yield over the last twelve months, with an annual payout of $0.73 per share. The company has been increasing its dividends for 5 consecutive years.

The table displays the monthly dividend distributions for Harley-Davidson, Inc.. The dividends shown in the table have been adjusted to account for any splits that may have occurred.

The Drawdowns chart displays portfolio losses from any high point along the way. Drawdowns are calculated considering price movements and all distributions paid, if any.

The table below displays the maximum drawdowns of the Harley-Davidson, Inc.. A maximum drawdown is a measure of risk, indicating the largest reduction in portfolio value due to a series of losing trades.

The maximum drawdown for the Harley-Davidson, Inc. was 88.26%, occurring on Mar 5, 2009. Recovery took 1160 trading sessions.

The current Harley-Davidson, Inc. drawdown is 63.36%.

The chart below shows the rolling one-month volatility.

The chart below illustrates the trends in the financial health of Harley-Davidson, Inc. over time, highlighting three key metrics: Total Revenue, Earnings Before Interest and Taxes (EBIT), and Net Income.

The Valuation section provides an overview of how Harley-Davidson, Inc. is priced in the market compared to other companies in the Recreational Vehicles industry. It includes key financial ratios that help investors assess whether the stock is undervalued or overvalued.