ZUMZ vs. CRTO

Last updated Jun 3, 2026

ZUMZ (Zumiez Inc.) and CRTO (Criteo S.A.) are both stocks. ZUMZ operates in Apparel Retail (Consumer Cyclical), while CRTO operates in Advertising Agencies (Communication Services). Over the past 10 years, ZUMZ returned 4.89%/yr vs -8.57%/yr for CRTO. At a 0.21 correlation, their price movements are largely independent.

Performance

ZUMZ vs. CRTO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Zumiez Inc. (ZUMZ) and Criteo S.A. (CRTO). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, ZUMZ achieves a -10.75% return, which is significantly lower than CRTO's -9.22% return. Over the past 10 years, ZUMZ has outperformed CRTO with an annualized return of 4.89%, while CRTO has yielded a comparatively lower -8.57% annualized return.

ZUMZ

• 1D: -0.30%
• 1M: -4.60%
• YTD: -10.75%
• 6M: -11.23%
• 1Y: 91.99%
• 3Y*: 14.55%
• 5Y*: -12.19%
• 10Y*: 4.89%

CRTO

• 1D: -2.09%
• 1M: -4.44%
• YTD: -9.22%
• 6M: -3.71%
• 1Y: -26.05%
• 3Y*: -18.00%
• 5Y*: -13.76%
• 10Y*: -8.57%

*Multi-year figures are annualized to reflect compound growth (CAGR)

ZUMZ vs. CRTO - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
ZUMZ Zumiez Inc.	-10.75%	35.89%	-5.75%	-6.44%	-54.70%	30.48%	6.49%	80.18%	-7.95%	-4.69%
CRTO Criteo S.A.	-9.22%	-47.90%	56.24%	-2.84%	-32.96%	89.52%	18.35%	-23.72%	-12.72%	-36.64%

Correlation

The correlation between ZUMZ and CRTO is 0.06, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.06
Correlation (3Y) Calculated over the trailing 3-year period	0.19
Correlation (5Y) Calculated over the trailing 5-year period	0.30
Correlation (10Y) Calculated over the trailing 10-year period	0.23
Correlation (All Time) Calculated using the full available price history since Oct 31, 2013	0.21

The correlation between ZUMZ and CRTO shifts across timeframes, from 0.06 (1 year) to 0.30 (5 years), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap ZUMZ : $401.02M CRTO : $953.57M
EPS ZUMZ : $0.79 CRTO : $2.15
PE Ratio ZUMZ : 29.31 CRTO : 8.71
PS Ratio ZUMZ : 0.42 CRTO : 0.52
PB Ratio ZUMZ : 1.24 CRTO : 0.84
Total Revenue (TTM) ZUMZ : $929.06M CRTO : $1.92B
Gross Profit (TTM) ZUMZ : $332.54M CRTO : $1.04B
EBITDA (TTM) ZUMZ : $17.04M CRTO : $269.43M

Return for Risk

ZUMZ vs. CRTO — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

ZUMZ

ZUMZ Risk / Return Rank: 82
ZUMZ Sharpe Ratio Rank: 86
ZUMZ Sortino Ratio Rank: 83
ZUMZ Omega Ratio Rank: 81
ZUMZ Calmar Ratio Rank: 80
ZUMZ Martin Ratio Rank: 78

CRTO

CRTO Risk / Return Rank: 16
CRTO Sharpe Ratio Rank: 14
CRTO Sortino Ratio Rank: 17
CRTO Omega Ratio Rank: 16
CRTO Calmar Ratio Rank: 17
CRTO Martin Ratio Rank: 17

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

ZUMZ vs. CRTO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Zumiez Inc. (ZUMZ) and Criteo S.A. (CRTO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	ZUMZ	CRTO	Difference
Sharpe ratio Return per unit of total volatility	1.91	-0.62	+2.53
Sortino ratio Return per unit of downside risk	2.58	-0.63	+3.21
Omega ratio Gain probability vs. loss probability	1.32	0.92	+0.40
Calmar ratio Return relative to maximum drawdown	2.70	-0.65	+3.35
Martin ratio Return relative to average drawdown	6.00	-1.08	+7.09
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

ZUMZ vs. CRTO - Sharpe Ratio Comparison

The current ZUMZ Sharpe Ratio is 1.91, which is higher than the CRTO Sharpe Ratio of -0.62. The chart below compares the historical Sharpe Ratios of ZUMZ and CRTO, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	ZUMZ	CRTO	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	1.91	-0.62	+2.53
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.24	-0.32	+0.08
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.10	-0.18	+0.28
Sharpe Ratio (All Time) Calculated using the full available price history	0.06	-0.10	+0.15

Drawdowns

ZUMZ vs. CRTO - Drawdown Comparison

The maximum ZUMZ drawdown since its inception was -88.06%, roughly equal to the maximum CRTO drawdown of -89.17%. Use the drawdown chart below to compare losses from any high point for ZUMZ and CRTO.

Drawdown Indicators

	ZUMZ	CRTO	Difference
Max Drawdown Largest peak-to-trough decline	-88.06%	-89.17%	+1.11%
Max Drawdown (1Y) Largest decline over 1 year	-31.87%	-41.02%	+9.15%
Max Drawdown (3Y) Largest decline over 3 years	-60.22%	-68.06%	+7.84%
Max Drawdown (5Y) Largest decline over 5 years	-78.80%	-68.06%	-10.74%
Max Drawdown (10Y) Largest decline over 10 years	-78.80%	-88.48%	+9.68%
Current Drawdown Current decline from peak	-57.44%	-68.23%	+10.79%
Average Drawdown Average peak-to-trough decline	-48.80%	-45.83%	-2.97%
Ulcer Index Depth and duration of drawdowns from previous peaks	14.35%	24.44%	-10.09%

Volatility

ZUMZ vs. CRTO - Volatility Comparison

The current volatility for Zumiez Inc. (ZUMZ) is 15.88%, while Criteo S.A. (CRTO) has a volatility of 27.06%. This indicates that ZUMZ experiences smaller price fluctuations and is considered to be less risky than CRTO based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	ZUMZ	CRTO	Difference
Volatility (1M) Calculated over the trailing 1-month period	15.88%	27.06%	-11.18%
Volatility (6M) Calculated over the trailing 6-month period	33.23%	36.23%	-3.00%
Volatility (1Y) Calculated over the trailing 1-year period	48.54%	42.08%	+6.46%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	50.88%	43.71%	+7.17%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	50.93%	48.17%	+2.76%

Dividends

ZUMZ vs. CRTO - Dividend Comparison

Neither ZUMZ nor CRTO has paid dividends to shareholders.

Tickers have no history of dividend payments

Financials

ZUMZ vs. CRTO - Profitability Comparison

The chart below illustrates the profitability comparison between Zumiez Inc. and Criteo S.A. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

ZUMZ - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Zumiez Inc. reported a gross profit of 111.40M and revenue of 291.31M. Therefore, the gross margin over that period was 38.2%.

CRTO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported a gross profit of 222.74M and revenue of 424.64M. Therefore, the gross margin over that period was 52.5%.

ZUMZ - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Zumiez Inc. reported an operating income of 24.53M and revenue of 291.31M, resulting in an operating margin of 8.4%.

CRTO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported an operating income of 10.40M and revenue of 424.64M, resulting in an operating margin of 2.5%.

ZUMZ - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Zumiez Inc. reported a net income of 19.55M and revenue of 291.31M, resulting in a net margin of 6.7%.

CRTO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Criteo S.A. reported a net income of 8.58M and revenue of 424.64M, resulting in a net margin of 2.0%.

Frequently Asked Questions

Can I hold both ZUMZ and CRTO in my portfolio?

ZUMZ and CRTO have a correlation of 0.06, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, ZUMZ or CRTO?

CRTO has higher volatility (27.06%) compared to ZUMZ (15.88%). In terms of maximum drawdown, ZUMZ dropped -88.06% vs CRTO's -89.17%.

Which has better risk-adjusted returns?

ZUMZ currently has the higher Sharpe Ratio (1.91 vs -0.62), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.