ZETA vs. NOW

Last updated Apr 1, 2026

Compare and contrast key facts about Zeta Global Holdings Corp. (ZETA) and ServiceNow, Inc (NOW).

Performance

ZETA vs. NOW - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Zeta Global Holdings Corp. (ZETA) and ServiceNow, Inc (NOW). The values are adjusted to include any dividend payments, if applicable.

ZETA vs. NOW - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
ZETA Zeta Global Holdings Corp.	-21.77%	13.12%	103.97%	7.96%	-2.97%	-5.29%
NOW ServiceNow, Inc	-31.75%	-27.75%	50.05%	81.96%	-40.18%	32.71%

Fundamentals

EPS ZETA : -$0.21 NOW : $1.67
PS Ratio ZETA : 1.79 NOW : 8.25
Total Revenue (TTM) ZETA : $1.30B NOW : $13.28B
Gross Profit (TTM) ZETA : $791.08M NOW : $10.30B
EBITDA (TTM) ZETA : $39.32M NOW : $3.02B

Returns By Period

In the year-to-date period, ZETA achieves a -21.77% return, which is significantly higher than NOW's -31.75% return.

ZETA

• 1D: 7.49%
• 1M: -6.08%
• YTD: -21.77%
• 6M: -19.88%
• 1Y: 17.40%
• 3Y*: 13.70%
• 5Y*: —
• 10Y*: —

NOW

• 1D: -0.40%
• 1M: -3.20%
• YTD: -31.75%
• 6M: -43.20%
• 1Y: -34.34%
• 3Y*: 4.00%
• 5Y*: 0.61%
• 10Y*: 23.76%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

ZETA vs. NOW — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

ZETA

ZETA Risk / Return Rank: 52
ZETA Sharpe Ratio Rank: 51
ZETA Sortino Ratio Rank: 55
ZETA Omega Ratio Rank: 52
ZETA Calmar Ratio Rank: 52
ZETA Martin Ratio Rank: 52

NOW

NOW Risk / Return Rank: 13
NOW Sharpe Ratio Rank: 9
NOW Sortino Ratio Rank: 10
NOW Omega Ratio Rank: 11
NOW Calmar Ratio Rank: 20
NOW Martin Ratio Rank: 13

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

ZETA vs. NOW - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Zeta Global Holdings Corp. (ZETA) and ServiceNow, Inc (NOW). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	ZETA	NOW	Difference
Sharpe ratio Return per unit of total volatility	0.24	-0.81	+1.05
Sortino ratio Return per unit of downside risk	0.95	-1.09	+2.04
Omega ratio Gain probability vs. loss probability	1.11	0.87	+0.24
Calmar ratio Return relative to maximum drawdown	0.39	-0.66	+1.05
Martin ratio Return relative to average drawdown	0.93	-1.41	+2.34
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

ZETA vs. NOW - Sharpe Ratio Comparison

The current ZETA Sharpe Ratio is 0.24, which is higher than the NOW Sharpe Ratio of -0.81. The chart below compares the historical Sharpe Ratios of ZETA and NOW, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	ZETA	NOW	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.24	-0.81	+1.05
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	—	0.02	—
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	0.60	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.18	0.61	-0.43

Correlation

The correlation between ZETA and NOW is 0.45, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

ZETA vs. NOW - Dividend Comparison

Neither ZETA nor NOW has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

ZETA vs. NOW - Drawdown Comparison

The maximum ZETA drawdown since its inception was -70.01%, which is greater than NOW's maximum drawdown of -57.53%. Use the drawdown chart below to compare losses from any high point for ZETA and NOW.

Drawdown Indicators

	ZETA	NOW	Difference
Max Drawdown Largest peak-to-trough decline	-70.01%	-57.53%	-12.48%
Max Drawdown (1Y) Largest decline over 1 year	-40.37%	-52.42%	+12.05%
Max Drawdown (5Y) Largest decline over 5 years	—	-57.53%	—
Max Drawdown (10Y) Largest decline over 10 years	—	-57.53%	—
Current Drawdown Current decline from peak	-56.67%	-55.34%	-1.33%
Average Drawdown Average peak-to-trough decline	-33.41%	-13.14%	-20.27%
Ulcer Index Depth and duration of drawdowns from previous peaks	16.87%	24.49%	-7.62%

Volatility

ZETA vs. NOW - Volatility Comparison

Zeta Global Holdings Corp. (ZETA) has a higher volatility of 18.56% compared to ServiceNow, Inc (NOW) at 13.91%. This indicates that ZETA's price experiences larger fluctuations and is considered to be riskier than NOW based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	ZETA	NOW	Difference
Volatility (1M) Calculated over the trailing 1-month period	18.56%	13.91%	+4.65%
Volatility (6M) Calculated over the trailing 6-month period	49.43%	30.29%	+19.14%
Volatility (1Y) Calculated over the trailing 1-year period	72.64%	42.57%	+30.07%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	72.31%	40.76%	+31.55%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	72.31%	39.58%	+32.73%

Financials

ZETA vs. NOW - Profitability Comparison

The chart below illustrates the profitability comparison between Zeta Global Holdings Corp. and ServiceNow, Inc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

ZETA - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Zeta Global Holdings Corp. reported a gross profit of 287.03M and revenue of 394.64M. Therefore, the gross margin over that period was 72.7%.

NOW - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported a gross profit of 2.73B and revenue of 3.57B. Therefore, the gross margin over that period was 76.6%.

ZETA - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Zeta Global Holdings Corp. reported an operating income of 8.20M and revenue of 394.64M, resulting in an operating margin of 2.1%.

NOW - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported an operating income of 443.00M and revenue of 3.57B, resulting in an operating margin of 12.4%.

ZETA - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Zeta Global Holdings Corp. reported a net income of 6.54M and revenue of 394.64M, resulting in a net margin of 1.7%.

NOW - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, ServiceNow, Inc reported a net income of 401.00M and revenue of 3.57B, resulting in a net margin of 11.2%.