TBLA vs. GOOGL

Last updated Jun 3, 2026

TBLA (Taboola.com Ltd.) and GOOGL (Alphabet Inc Class A) are both stocks. Both operate in the Internet Content & Information industry within the Communication Services sector. Over the past 3 years, TBLA returned 18.11%/yr vs 43.04%/yr for GOOGL. At a 0.39 correlation, their price movements are largely independent.

Performance

TBLA vs. GOOGL - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Taboola.com Ltd. (TBLA) and Alphabet Inc Class A (GOOGL). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, TBLA achieves a 5.42% return, which is significantly lower than GOOGL's 15.69% return.

TBLA

• 1D: -1.82%
• 1M: 28.23%
• YTD: 5.42%
• 6M: 19.70%
• 1Y: 33.52%
• 3Y*: 18.11%
• 5Y*: —
• 10Y*: —

GOOGL

• 1D: -3.86%
• 1M: -6.18%
• YTD: 15.69%
• 6M: 14.73%
• 1Y: 114.82%
• 3Y*: 43.04%
• 5Y*: 25.46%
• 10Y*: 25.79%

*Multi-year figures are annualized to reflect compound growth (CAGR)

TBLA vs. GOOGL - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
TBLA Taboola.com Ltd.	5.42%	26.30%	-15.70%	40.58%	-60.41%	-24.83%
GOOGL Alphabet Inc Class A	15.69%	65.99%	36.01%	58.32%	-39.09%	18.64%

Correlation

The correlation between TBLA and GOOGL is 0.24, which is low. Their price movements are largely independent, making them effective diversification partners.

	Correlation
Correlation (1Y) Calculated over the trailing 1-year period	0.24
Correlation (3Y) Calculated over the trailing 3-year period	0.34
Correlation (All Time) Calculated using the full available price history since Jul 1, 2021	0.39

The correlation between TBLA and GOOGL shifts across timeframes, from 0.24 (1 year) to 0.39 (all time), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap TBLA : $1.40B GOOGL : $4.43T
EPS TBLA : $0.36 GOOGL : $13.11
PE Ratio TBLA : 13.54 GOOGL : 27.59
PEG Ratio TBLA : 0.07 GOOGL : 1.36
PS Ratio TBLA : 0.90 GOOGL : 10.46
PB Ratio TBLA : 1.47 GOOGL : 9.25
Total Revenue (TTM) TBLA : $1.65B GOOGL : $422.57B
Gross Profit (TTM) TBLA : $579.78M GOOGL : $255.12B
EBITDA (TTM) TBLA : $210.19M GOOGL : $174.08B

Return for Risk

TBLA vs. GOOGL — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

TBLA

TBLA Risk / Return Rank: 63
TBLA Sharpe Ratio Rank: 65
TBLA Sortino Ratio Rank: 68
TBLA Omega Ratio Rank: 63
TBLA Calmar Ratio Rank: 59
TBLA Martin Ratio Rank: 60

GOOGL

GOOGL Risk / Return Rank: 96
GOOGL Sharpe Ratio Rank: 97
GOOGL Sortino Ratio Rank: 98
GOOGL Omega Ratio Rank: 96
GOOGL Calmar Ratio Rank: 92
GOOGL Martin Ratio Rank: 95

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

TBLA vs. GOOGL - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Taboola.com Ltd. (TBLA) and Alphabet Inc Class A (GOOGL). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	TBLA	GOOGL	Difference
Sharpe ratio Return per unit of total volatility	0.76	3.95	-3.20
Sortino ratio Return per unit of downside risk	1.67	5.25	-3.58
Omega ratio Gain probability vs. loss probability	1.19	1.64	-0.45
Calmar ratio Return relative to maximum drawdown	0.87	5.47	-4.60
Martin ratio Return relative to average drawdown	2.01	20.41	-18.40
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

TBLA vs. GOOGL - Sharpe Ratio Comparison

The current TBLA Sharpe Ratio is 0.76, which is lower than the GOOGL Sharpe Ratio of 3.95. The chart below compares the historical Sharpe Ratios of TBLA and GOOGL, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Sharpe Ratios by Period

	TBLA	GOOGL	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.76	3.95	-3.20
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	—	0.82	—
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	—	0.89	—
Sharpe Ratio (All Time) Calculated using the full available price history	-0.24	0.84	-1.08

Drawdowns

TBLA vs. GOOGL - Drawdown Comparison

The maximum TBLA drawdown since its inception was -84.76%, which is greater than GOOGL's maximum drawdown of -65.29%. Use the drawdown chart below to compare losses from any high point for TBLA and GOOGL.

Drawdown Indicators

	TBLA	GOOGL	Difference
Max Drawdown Largest peak-to-trough decline	-84.76%	-65.29%	-19.47%
Max Drawdown (1Y) Largest decline over 1 year	-36.01%	-20.37%	-15.64%
Max Drawdown (3Y) Largest decline over 3 years	-47.84%	-29.81%	-18.03%
Max Drawdown (5Y) Largest decline over 5 years	—	-44.32%	—
Max Drawdown (10Y) Largest decline over 10 years	—	-44.32%	—
Current Drawdown Current decline from peak	-53.71%	-10.13%	-43.58%
Average Drawdown Average peak-to-trough decline	-60.57%	-13.02%	-47.55%
Ulcer Index Depth and duration of drawdowns from previous peaks	15.58%	5.46%	+10.12%

Volatility

TBLA vs. GOOGL - Volatility Comparison

Taboola.com Ltd. (TBLA) has a higher volatility of 24.99% compared to Alphabet Inc Class A (GOOGL) at 8.29%. This indicates that TBLA's price experiences larger fluctuations and is considered to be riskier than GOOGL based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	TBLA	GOOGL	Difference
Volatility (1M) Calculated over the trailing 1-month period	24.99%	8.29%	+16.70%
Volatility (6M) Calculated over the trailing 6-month period	34.86%	20.62%	+14.24%
Volatility (1Y) Calculated over the trailing 1-year period	44.42%	29.27%	+15.15%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	59.25%	31.29%	+27.96%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	59.25%	29.11%	+30.14%

Dividends

TBLA vs. GOOGL - Dividend Comparison

TBLA has not paid dividends to shareholders, while GOOGL's dividend yield for the trailing twelve months is around 0.23%.

Position	TTM	2025	2024
GOOGL Alphabet Inc Class A	0.23%	0.27%	0.32%
TBLA Taboola.com Ltd.	0.00%	0.00%	0.00%

Financials

TBLA vs. GOOGL - Profitability Comparison

The chart below illustrates the profitability comparison between Taboola.com Ltd. and Alphabet Inc Class A over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

TBLA - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Taboola.com Ltd. reported a gross profit of 129.58M and revenue of 164.02M. Therefore, the gross margin over that period was 79.0%.

GOOGL - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Alphabet Inc Class A reported a gross profit of 68.63B and revenue of 109.90B. Therefore, the gross margin over that period was 62.5%.

TBLA - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Taboola.com Ltd. reported an operating income of 69.38M and revenue of 164.02M, resulting in an operating margin of 42.3%.

GOOGL - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc Class A reported an operating income of 39.70B and revenue of 109.90B, resulting in an operating margin of 36.1%.

TBLA - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Taboola.com Ltd. reported a net income of 59.07M and revenue of 164.02M, resulting in a net margin of 36.0%.

GOOGL - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Alphabet Inc Class A reported a net income of 62.58B and revenue of 109.90B, resulting in a net margin of 56.9%.

Frequently Asked Questions

Can I hold both TBLA and GOOGL in my portfolio?

TBLA and GOOGL have a correlation of 0.24, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, TBLA or GOOGL?

TBLA has higher volatility (24.99%) compared to GOOGL (8.29%). In terms of maximum drawdown, TBLA dropped -84.76% vs GOOGL's -65.29%.

Which has better risk-adjusted returns?

GOOGL currently has the higher Sharpe Ratio (3.95 vs 0.76), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.