SSP vs. CRTO

Last updated Aug 1, 2026

SSP (The E.W. Scripps Company) and CRTO (Criteo S.A.) are both stocks. Both are in the Communication Services sector — SSP in Broadcasting, CRTO in Advertising Agencies. Their 0.50 correlation means they have sometimes moved together and sometimes differently.

Performance

SSP vs. CRTO - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in The E.W. Scripps Company (SSP) and Criteo S.A. (CRTO). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

SSP

• 1D: -0.53%
• 1M: -9.94%
• 6M: -16.12%
• YTD: -29.57%
• 1Y: -3.10%
• 3Y*: -33.99%
• 5Y*: -31.82%
• 10Y*: -15.80%
• ALL TIME*: 1.10%

CRTO

• 1D: -0.55%
• 1M: —
• 6M: —
• YTD: —
• 1Y: —
• 3Y*: —
• 5Y*: —
• 10Y*: —
• ALL TIME*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

Liquidity Comparison

Position	Avg. Volume Value (2W)	Avg. Volume Value (1M)	Avg. Volume Value (3M)
CRTO Criteo S.A.	$5.21M	$5.21M	$5.21M
SSP The E.W. Scripps Company	$1.54M	$1.81M	$2.36M

SSP vs. CRTO - Yearly Performance Comparison

	2026 (YTD)
SSP The E.W. Scripps Company	-8.77%
CRTO Criteo S.A.	3.17%

Correlation

The correlation between SSP and CRTO is 0.50, which is moderate. They have sometimes moved together and sometimes differently, sharing some price drivers without tracking each other closely.

	Correlation
Correlation (All Time) Calculated using the full available price history since Jul 29, 2026	0.50

Fundamentals

Market Cap SSP : $223.70M CRTO : $1.10B
EPS SSP : -$1.30 CRTO : $2.17
PS Ratio SSP : 0.12 CRTO : 0.60
PB Ratio SSP : 0.31 CRTO : 0.98
Total Revenue (TTM) SSP : $2.14B CRTO : $1.92B
Gross Profit (TTM) SSP : $724.07M CRTO : $1.04B
EBITDA (TTM) SSP : $178.56M CRTO : $269.43M

Return for Risk

SSP vs. CRTO — Risk / Return Rank

Compare historical risk-adjusted metric ranks over the past 12 months.

SSP

SSP Risk / Return Rank: 43
SSP Sharpe Ratio Rank: 41
SSP Sortino Ratio Rank: 48
SSP Omega Ratio Rank: 46
SSP Calmar Ratio Rank: 40
SSP Martin Ratio Rank: 40

CRTO

Risk / return metrics aren't available yet — we need at least 12 months of trading data to calculate them.

The rank (0–100) uses a weighted average of the Sharpe, Sortino, Omega, Calmar, and Martin percentile ranks for the trailing 12 months. Higher means stronger historical risk-adjusted performance within the peer group.

SSP vs. CRTO - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for The E.W. Scripps Company (SSP) and Criteo S.A. (CRTO). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	SSP	CRTO	Difference
Sharpe ratio: Return per unit of total volatility	-0.07	—	—
Sortino ratio: Return per unit of downside risk	0.57	—	—
Omega ratio: Gain probability vs. loss probability	1.06	—	—
Calmar ratio: Return relative to maximum drawdown	-0.12	—	—
Martin ratio: Return relative to average drawdown	-0.23	—	—

Drawdowns

SSP vs. CRTO - Drawdown Comparison

The maximum SSP drawdown since its inception was -96.38%, which is greater than CRTO's maximum drawdown of -3.58%. Use the drawdown chart below to compare losses from any high point for SSP and CRTO.

Drawdown Indicators

	SSP	CRTO	Difference
Max Drawdown Largest peak-to-trough decline	-96.38%	-3.58%	-92.80%
Max Drawdown (1Y) Largest decline over 1 year	-48.64%	—	—
Max Drawdown (3Y) Largest decline over 3 years	-86.97%	—	—
Max Drawdown (5Y) Largest decline over 5 years	-94.00%	—	—
Max Drawdown (10Y) Largest decline over 10 years	-94.20%	—	—
Current Drawdown Current decline from peak	-89.27%	-3.58%	-85.69%
Average Drawdown Average peak-to-trough decline	-29.84%	-2.21%	-27.63%
Ulcer Index Depth and duration of drawdowns from previous peaks	25.70%	—	—

Volatility

Volatility by Period

	SSP	CRTO	Difference
Volatility (1M) Calculated over the trailing 1-month period	19.37%	—	—
Volatility (6M) Calculated over the trailing 6-month period	52.69%	—	—
Volatility (1Y) Calculated over the trailing 1-year period	85.28%	83.02%	+2.26%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	83.39%	83.02%	+0.37%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	70.36%	83.02%	-12.66%

Dividends

SSP vs. CRTO - Dividend Comparison

Neither SSP nor CRTO has paid dividends to shareholders.

Position	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
CRTO Criteo S.A.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%
SSP The E.W. Scripps Company	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	1.31%	1.27%	1.27%	0.00%	0.00%	5.42%

Financials

SSP vs. CRTO - Profitability Comparison

The chart below illustrates the profitability comparison between The E.W. Scripps Company and Criteo S.A. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

SSP - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, The E.W. Scripps Company reported a gross profit of 206.07M and revenue of 516.87M. Therefore, the gross margin over that period was 39.9%.

CRTO - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Aug 2026, Criteo S.A. reported a gross profit of 222.74M and revenue of 424.64M. Therefore, the gross margin over that period was 52.5%.

SSP - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, The E.W. Scripps Company reported an operating income of 24.77M and revenue of 516.87M, resulting in an operating margin of 4.8%.

CRTO - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Aug 2026, Criteo S.A. reported an operating income of 10.40M and revenue of 424.64M, resulting in an operating margin of 2.5%.

SSP - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, The E.W. Scripps Company reported a net income of -17.98M and revenue of 516.87M, resulting in a net margin of -3.5%.

CRTO - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Aug 2026, Criteo S.A. reported a net income of 8.58M and revenue of 424.64M, resulting in a net margin of 2.0%.

Frequently Asked Questions

Can I hold both SSP and CRTO in my portfolio?

SSP and CRTO have a correlation of 0.50, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.