RUM vs. SNAP

Last updated Aug 4, 2026

RUM (Rumble Inc.) and SNAP (Snap Inc.) are both stocks. RUM operates in Software - Application (Technology), while SNAP operates in Internet Content & Information (Communication Services). Over the past 5 years, RUM returned -8.63%/yr vs -42.02%/yr for SNAP. Their 0.25 correlation means their historical movements had little consistent relationship.

Performance

RUM vs. SNAP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Rumble Inc. (RUM) and Snap Inc. (SNAP). The values are adjusted to include any dividend payments, if applicable.

Returns By Period

In the year-to-date period, RUM achieves a -2.06% return, which is significantly higher than SNAP's -37.55% return.

RUM

• 1D: 5.99%
• 1M: 0.49%
• 6M: 12.14%
• YTD: -2.06%
• 1Y: -23.20%
• 3Y*: -8.72%
• 5Y*: -8.63%
• 10Y*: —
• ALL TIME*: -9.22%

SNAP

• 1D: 7.46%
• 1M: 4.13%
• 6M: -24.32%
• YTD: -37.55%
• 1Y: -44.31%
• 3Y*: -22.31%
• 5Y*: -42.02%
• 10Y*: —
• ALL TIME*: -15.27%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Liquidity Comparison

Position	Avg. Volume Value (2W)	Avg. Volume Value (1M)	Avg. Volume Value (3M)
RUM Rumble Inc.	$12.95M	$13.13M	$24.17M
SNAP Snap Inc.	$159.08M	$157.91M	$217.49M

RUM vs. SNAP - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
RUM Rumble Inc.	-2.06%	-51.42%	189.76%	-24.54%	-45.06%	4.74%
SNAP Snap Inc.	-37.55%	-25.07%	-36.39%	89.16%	-80.97%	-24.68%

Correlation

The correlation between RUM and SNAP is 0.45, which is low. Their historical price movements had little consistent relationship.

	Correlation
Correlation (1Y) Focuses on recent behavior, but can change the most.	0.45
Correlation (3Y) Balances recent behavior with more history.	0.35
Correlation (5Y) Shows whether the relationship held over a longer period.	0.27
Correlation (All Time) Calculated using the full available price history since Apr 14, 2021	0.25

The correlation between RUM and SNAP shifts across timeframes, from 0.25 (all time) to 0.45 (1 year), reflecting how their relationship changes across market environments.

Fundamentals

Market Cap RUM : $2.69B SNAP : $8.55B
EPS RUM : -$0.64 SNAP : -$0.18
PS Ratio RUM : 10.39 SNAP : 1.35
Total Revenue (TTM) RUM : $102.38M SNAP : $6.35B
Gross Profit (TTM) RUM : $23.52M SNAP : $3.64B
EBITDA (TTM) RUM : -$57.49M SNAP : -$244.26M

Return for Risk

RUM vs. SNAP — Risk / Return Rank

Compare historical risk-adjusted metric ranks over the past 12 months.

RUM

RUM Risk / Return Rank: 29
RUM Sharpe Ratio Rank: 29
RUM Sortino Ratio Rank: 32
RUM Omega Ratio Rank: 32
RUM Calmar Ratio Rank: 25
RUM Martin Ratio Rank: 26

SNAP

SNAP Risk / Return Rank: 12
SNAP Sharpe Ratio Rank: 10
SNAP Sortino Ratio Rank: 12
SNAP Omega Ratio Rank: 12
SNAP Calmar Ratio Rank: 14
SNAP Martin Ratio Rank: 12

The rank (0–100) uses a weighted average of the Sharpe, Sortino, Omega, Calmar, and Martin percentile ranks for the trailing 12 months. Higher means stronger historical risk-adjusted performance within the peer group.

RUM vs. SNAP - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Rumble Inc. (RUM) and Snap Inc. (SNAP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.

	RUM	SNAP	Difference
Sharpe ratio: Return per unit of total volatility	-0.32	-0.79	+0.47
Sortino ratio: Return per unit of downside risk	-0.01	-1.02	+1.00
Omega ratio: Gain probability vs. loss probability	1.00	0.88	+0.12
Calmar ratio: Return relative to maximum drawdown	-0.51	-0.76	+0.25
Martin ratio: Return relative to average drawdown	-0.88	-1.27	+0.38

RUM vs. SNAP - Sharpe Ratio Comparison

The current RUM Sharpe Ratio is -0.32, which is higher than the SNAP Sharpe Ratio of -0.79. The chart below compares the historical Sharpe Ratios of RUM and SNAP, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.

Drawdowns

RUM vs. SNAP - Drawdown Comparison

The maximum RUM drawdown since its inception was -79.83%, smaller than the maximum SNAP drawdown of -95.27%. Use the drawdown chart below to compare losses from any high point for RUM and SNAP.

Drawdown Indicators

	RUM	SNAP	Difference
Max Drawdown Largest peak-to-trough decline	-79.83%	-95.27%	+15.44%
Max Drawdown (1Y) Largest decline over 1 year	-45.44%	-58.50%	+13.06%
Max Drawdown (3Y) Largest decline over 3 years	-71.30%	-77.48%	+6.18%
Max Drawdown (5Y) Largest decline over 5 years	-79.83%	-95.27%	+15.44%
Current Drawdown Current decline from peak	-63.18%	-93.94%	+30.76%
Average Drawdown Average peak-to-trough decline	-45.08%	-60.54%	+15.46%
Ulcer Index Depth and duration of drawdowns from previous peaks	26.28%	35.06%	-8.78%

Volatility

RUM vs. SNAP - Volatility Comparison

Rumble Inc. (RUM) has a higher volatility of 18.29% compared to Snap Inc. (SNAP) at 11.79%. This indicates that RUM's price experiences larger fluctuations and is considered to be riskier than SNAP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	RUM	SNAP	Difference
Volatility (1M) Calculated over the trailing 1-month period	18.29%	11.79%	+6.50%
Volatility (6M) Calculated over the trailing 6-month period	56.32%	43.96%	+12.36%
Volatility (1Y) Calculated over the trailing 1-year period	72.69%	56.64%	+16.05%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	86.58%	75.55%	+11.03%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	84.06%	71.55%	+12.51%

Dividends

RUM vs. SNAP - Dividend Comparison

Neither RUM nor SNAP has paid dividends to shareholders.

Tickers have no history of dividend payments

Financials

Frequently Asked Questions

Can I hold both RUM and SNAP in my portfolio?

RUM and SNAP have a correlation of 0.45, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

Which is riskier, RUM or SNAP?

RUM has higher volatility (18.29%) compared to SNAP (11.79%). In terms of maximum drawdown, RUM dropped -79.83% vs SNAP's -95.27%.

Which has better risk-adjusted returns?

RUM currently has the higher Sharpe Ratio (-0.32 vs -0.79), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.