ROKU vs. AFRM

Last updated Apr 1, 2026

Compare and contrast key facts about Roku, Inc. (ROKU) and Affirm Holdings, Inc. (AFRM).

Performance

ROKU vs. AFRM - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Roku, Inc. (ROKU) and Affirm Holdings, Inc. (AFRM). The values are adjusted to include any dividend payments, if applicable.

ROKU vs. AFRM - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021
ROKU Roku, Inc.	-12.78%	45.94%	-18.90%	125.21%	-82.16%	-44.15%
AFRM Affirm Holdings, Inc.	-38.44%	22.22%	23.93%	408.17%	-90.38%	3.41%

Fundamentals

Market Cap ROKU : $14.41B AFRM : $16.01B
EPS ROKU : $0.59 AFRM : $0.81
PE Ratio ROKU : 161.49 AFRM : 56.27
PS Ratio ROKU : 3.01 AFRM : 5.44
PB Ratio ROKU : 5.42 AFRM : 4.51
Total Revenue (TTM) ROKU : $4.74B AFRM : $2.92B
Gross Profit (TTM) ROKU : $2.07B AFRM : $1.74B
EBITDA (TTM) ROKU : $263.25M AFRM : $789.93M

Returns By Period

In the year-to-date period, ROKU achieves a -12.78% return, which is significantly higher than AFRM's -38.44% return.

ROKU

• 1D: 7.24%
• 1M: -3.85%
• YTD: -12.78%
• 6M: -5.50%
• 1Y: 34.33%
• 3Y*: 12.86%
• 5Y*: -22.20%
• 10Y*: —

AFRM

• 1D: 6.48%
• 1M: -2.47%
• YTD: -38.44%
• 6M: -37.30%
• 1Y: 1.39%
• 3Y*: 59.60%
• 5Y*: -8.50%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

ROKU vs. AFRM — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

ROKU

ROKU Risk / Return Rank: 65
ROKU Sharpe Ratio Rank: 65
ROKU Sortino Ratio Rank: 61
ROKU Omega Ratio Rank: 62
ROKU Calmar Ratio Rank: 66
ROKU Martin Ratio Rank: 68

AFRM

AFRM Risk / Return Rank: 43
AFRM Sharpe Ratio Rank: 42
AFRM Sortino Ratio Rank: 44
AFRM Omega Ratio Rank: 43
AFRM Calmar Ratio Rank: 42
AFRM Martin Ratio Rank: 42

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

ROKU vs. AFRM - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Roku, Inc. (ROKU) and Affirm Holdings, Inc. (AFRM). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	ROKU	AFRM	Difference
Sharpe ratio Return per unit of total volatility	0.65	0.02	+0.63
Sortino ratio Return per unit of downside risk	1.20	0.54	+0.66
Omega ratio Gain probability vs. loss probability	1.16	1.07	+0.10
Calmar ratio Return relative to maximum drawdown	1.10	-0.02	+1.12
Martin ratio Return relative to average drawdown	2.90	-0.04	+2.94
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

ROKU vs. AFRM - Sharpe Ratio Comparison

The current ROKU Sharpe Ratio is 0.65, which is higher than the AFRM Sharpe Ratio of 0.02. The chart below compares the historical Sharpe Ratios of ROKU and AFRM, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	ROKU	AFRM	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.65	0.02	+0.63
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.33	-0.09	-0.24
Sharpe Ratio (All Time) Calculated using the full available price history	0.24	-0.14	+0.38

Correlation

The correlation between ROKU and AFRM is 0.58, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

ROKU vs. AFRM - Dividend Comparison

Neither ROKU nor AFRM has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

ROKU vs. AFRM - Drawdown Comparison

The maximum ROKU drawdown since its inception was -91.91%, roughly equal to the maximum AFRM drawdown of -94.71%. Use the drawdown chart below to compare losses from any high point for ROKU and AFRM.

Drawdown Indicators

	ROKU	AFRM	Difference
Max Drawdown Largest peak-to-trough decline	-91.91%	-94.71%	+2.80%
Max Drawdown (1Y) Largest decline over 1 year	-27.69%	-53.86%	+26.17%
Max Drawdown (5Y) Largest decline over 5 years	-91.91%	-94.71%	+2.80%
Current Drawdown Current decline from peak	-80.27%	-72.81%	-7.46%
Average Drawdown Average peak-to-trough decline	-52.32%	-68.94%	+16.62%
Ulcer Index Depth and duration of drawdowns from previous peaks	10.52%	23.21%	-12.69%

Volatility

ROKU vs. AFRM - Volatility Comparison

The current volatility for Roku, Inc. (ROKU) is 15.70%, while Affirm Holdings, Inc. (AFRM) has a volatility of 17.61%. This indicates that ROKU experiences smaller price fluctuations and is considered to be less risky than AFRM based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	ROKU	AFRM	Difference
Volatility (1M) Calculated over the trailing 1-month period	15.70%	17.61%	-1.91%
Volatility (6M) Calculated over the trailing 6-month period	32.06%	44.04%	-11.98%
Volatility (1Y) Calculated over the trailing 1-year period	52.94%	70.18%	-17.24%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	67.16%	96.66%	-29.50%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	73.98%	96.58%	-22.60%

Financials

ROKU vs. AFRM - Profitability Comparison

The chart below illustrates the profitability comparison between Roku, Inc. and Affirm Holdings, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

ROKU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a gross profit of 606.82M and revenue of 1.39B. Therefore, the gross margin over that period was 43.5%.

AFRM - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Affirm Holdings, Inc. reported a gross profit of 0.00 and revenue of 328.38M. Therefore, the gross margin over that period was 0.0%.

ROKU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported an operating income of 65.97M and revenue of 1.39B, resulting in an operating margin of 4.7%.

AFRM - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Affirm Holdings, Inc. reported an operating income of 117.63M and revenue of 328.38M, resulting in an operating margin of 35.8%.

ROKU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a net income of 80.48M and revenue of 1.39B, resulting in a net margin of 5.8%.

AFRM - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Affirm Holdings, Inc. reported a net income of 129.59M and revenue of 328.38M, resulting in a net margin of 39.5%.