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NRC vs. COST
Performance
Return for Risk
Drawdowns
Volatility
Dividends
Financials

Performance

NRC vs. COST - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in National Research Corporation (NRC) and Costco Wholesale Corporation (COST). The values are adjusted to include any dividend payments, if applicable.

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Returns By Period

In the year-to-date period, NRC achieves a 7.75% return, which is significantly lower than COST's 11.37% return. Over the past 10 years, NRC has underperformed COST with an annualized return of 5.95%, while COST has yielded a comparatively higher 21.98% annualized return.


NRC

1D
2.82%
1M
5.03%
YTD
7.75%
6M
7.30%
1Y
21.94%
3Y*
-20.97%
5Y*
-12.97%
10Y*
5.95%

COST

1D
0.67%
1M
-6.86%
YTD
11.37%
6M
12.35%
1Y
-4.12%
3Y*
23.87%
5Y*
20.85%
10Y*
21.98%
*Multi-year figures are annualized to reflect compound growth (CAGR)

NRC vs. COST - Yearly Performance Comparison


2026 (YTD)202520242023202220212020201920182017
NRC
National Research Corporation
7.75%10.00%-54.49%9.63%-8.23%-1.83%-34.84%75.47%4.04%99.10%
COST
Costco Wholesale Corporation
11.37%-5.39%39.62%49.00%-19.05%51.82%32.67%45.70%10.60%22.37%

Correlation

The correlation between NRC and COST is 0.09, meaning there is essentially no relationship between their price movements. Each responds to its own set of market drivers, making them strong candidates for combining in a diversified portfolio.


Correlation
Correlation (1Y)
Calculated over the trailing 1-year period

0.09

Correlation (3Y)
Calculated over the trailing 3-year period

0.12

Correlation (5Y)
Calculated over the trailing 5-year period

0.17

Correlation (10Y)
Calculated over the trailing 10-year period

0.18

Correlation (All Time)
Calculated using the full available price history since May 23, 2013

0.20

The correlation between NRC and COST shifts across timeframes, from 0.09 (1 year) to 0.20 (all time), reflecting how their relationship changes across market environments.

Fundamentals

EPS

NRC:

$0.41

COST:

$26.51

PE Ratio

NRC:

49.34

COST:

36.13

PS Ratio

NRC:

3.21

COST:

1.09

Total Revenue (TTM)

NRC:

$138.64M

COST:

$293.59B

Gross Profit (TTM)

NRC:

$58.44M

COST:

$11.12B

EBITDA (TTM)

NRC:

$25.36M

COST:

$12.48B

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Return for Risk

NRC vs. COST — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NRC
NRC Risk / Return Rank: 5454
Overall Rank
NRC Sharpe Ratio Rank: 5656
Sharpe Ratio Rank
NRC Sortino Ratio Rank: 5353
Sortino Ratio Rank
NRC Omega Ratio Rank: 5353
Omega Ratio Rank
NRC Calmar Ratio Rank: 5454
Calmar Ratio Rank
NRC Martin Ratio Rank: 5555
Martin Ratio Rank

COST
COST Risk / Return Rank: 3131
Overall Rank
COST Sharpe Ratio Rank: 3434
Sharpe Ratio Rank
COST Sortino Ratio Rank: 2727
Sortino Ratio Rank
COST Omega Ratio Rank: 2828
Omega Ratio Rank
COST Calmar Ratio Rank: 3434
Calmar Ratio Rank
COST Martin Ratio Rank: 3131
Martin Ratio Rank
The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NRC vs. COST - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for National Research Corporation (NRC) and Costco Wholesale Corporation (COST). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.


NRCCOSTDifference
Sharpe ratioReturn per unit of total volatility

+0.61

Sortino ratioReturn per unit of downside risk

+1.08

Omega ratioGain probability vs. loss probability

1.12

0.98

+0.14

Calmar ratioReturn relative to maximum drawdown

0.47

-0.28

+0.75

Martin ratioReturn relative to average drawdown

1.10

-0.61

+1.71

NRC vs. COST - Sharpe Ratio Comparison

The current NRC Sharpe Ratio is 0.39, which is higher than the COST Sharpe Ratio of -0.22. The chart below compares the historical Sharpe Ratios of NRC and COST, calculated using daily returns over the previous 12 months. A higher Sharpe Ratio indicates better risk-adjusted performance relative to the risk-free rate.


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Drawdowns

NRC vs. COST - Drawdown Comparison

The maximum NRC drawdown since its inception was -84.10%, which is greater than COST's maximum drawdown of -53.39%. Use the drawdown chart below to compare losses from any high point for NRC and COST.


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Drawdown Indicators


NRCCOSTDifference

Max Drawdown

Largest peak-to-trough decline

-84.10%

-53.39%

-30.71%

Max Drawdown (1Y)

Largest decline over 1 year

-46.49%

-14.93%

-31.56%

Max Drawdown (3Y)

Largest decline over 3 years

-77.58%

-20.74%

-56.84%

Max Drawdown (5Y)

Largest decline over 5 years

-79.68%

-31.40%

-48.28%

Max Drawdown (10Y)

Largest decline over 10 years

-84.10%

-31.40%

-52.70%

Current Drawdown

Current decline from peak

-67.46%

-12.49%

-54.97%

Average Drawdown

Average peak-to-trough decline

-30.46%

-13.36%

-17.10%

Ulcer Index

Depth and duration of drawdowns from previous peaks

19.92%

6.90%

+13.02%

Volatility

NRC vs. COST - Volatility Comparison

National Research Corporation (NRC) has a higher volatility of 19.27% compared to Costco Wholesale Corporation (COST) at 6.38%. This indicates that NRC's price experiences larger fluctuations and is considered to be riskier than COST based on this measure. The chart below showcases a comparison of their rolling one-month volatility.


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Volatility by Period


NRCCOSTDifference

Volatility (1M)

Calculated over the trailing 1-month period

19.27%

6.38%

+12.89%

Volatility (6M)

Calculated over the trailing 6-month period

45.83%

14.49%

+31.34%

Volatility (1Y)

Calculated over the trailing 1-year period

56.57%

18.93%

+37.64%

Volatility (5Y)

Calculated over the trailing 5-year period, annualized

41.53%

22.73%

+18.80%

Volatility (10Y)

Calculated over the trailing 10-year period, annualized

40.06%

21.97%

+18.09%

Dividends

NRC vs. COST - Dividend Comparison

NRC's dividend yield for the trailing twelve months is around 2.79%, more than COST's 0.56% yield.


PositionTTM20252024202320222021202020192018201720162015
COST
Costco Wholesale Corporation
0.56%0.59%0.49%2.87%0.76%0.54%3.38%0.86%1.08%4.81%1.09%4.06%
NRC
National Research Corporation
2.79%2.77%2.72%3.74%2.25%1.16%0.49%1.18%1.65%1.07%1.79%3.87%

Financials

NRC vs. COST - Financials Comparison

This section allows you to compare key financial metrics between National Research Corporation and Costco Wholesale Corporation. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.


Quarterly
Annual

Total Revenue: Total amount of money received from sales and other business activities


0.0020.00B40.00B60.00B80.00B20222023202420252026
34.80M
70.53B
(NRC) Total Revenue
(COST) Total Revenue
Values in USD except per share items

NRC vs. COST - Profitability Comparison

The chart below illustrates the profitability comparison between National Research Corporation and Costco Wholesale Corporation over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

Gross Margin
Operating Margin
Net Margin
Quarterly
Annual

-20.0%0.0%20.0%40.0%60.0%202220232024202520260
-25.1%
Portfolio components
NRC - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, National Research Corporation reported a gross profit of 0.00 and revenue of 34.80M. Therefore, the gross margin over that period was 0.0%.

COST - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Costco Wholesale Corporation reported a gross profit of -17.68B and revenue of 70.53B. Therefore, the gross margin over that period was -25.1%.

NRC - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, National Research Corporation reported an operating income of 5.57M and revenue of 34.80M, resulting in an operating margin of 16.0%.

COST - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Costco Wholesale Corporation reported an operating income of 2.82B and revenue of 70.53B, resulting in an operating margin of 4.0%.

NRC - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, National Research Corporation reported a net income of 3.22M and revenue of 34.80M, resulting in a net margin of 9.3%.

COST - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Costco Wholesale Corporation reported a net income of 2.19B and revenue of 70.53B, resulting in a net margin of 3.1%.


Frequently Asked Questions


NRC and COST have a correlation of 0.09, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.

NRC has higher volatility (19.27%) compared to COST (6.38%). In terms of maximum drawdown, NRC dropped -84.10% vs COST's -53.39%.

NRC currently has the higher Sharpe Ratio (0.39 vs -0.22), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.

Portfolio Optimizer

Find the right allocation for NRC and COST

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