NICE vs. GOOG

Last updated Apr 2, 2026

Compare and contrast key facts about NICE Ltd. (NICE) and Alphabet Inc (GOOG).

Performance

NICE vs. GOOG - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in NICE Ltd. (NICE) and Alphabet Inc (GOOG). The values are adjusted to include any dividend payments, if applicable.

NICE vs. GOOG - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
NICE NICE Ltd.	-2.59%	-33.44%	-14.87%	3.75%	-36.66%	7.07%	82.75%	43.38%	17.73%	33.92%
GOOG Alphabet Inc	-5.96%	65.42%	35.62%	58.83%	-38.67%	65.17%	31.03%	29.10%	-1.03%	35.58%

Fundamentals

Market Cap NICE : $6.89B GOOG : $3.61T
EPS NICE : $9.73 GOOG : $10.83
PE Ratio NICE : 11.31 GOOG : 27.24
PEG Ratio NICE : 0.34 GOOG : 1.34
PS Ratio NICE : 2.35 GOOG : 8.94
PB Ratio NICE : 1.78 GOOG : 8.68
Total Revenue (TTM) NICE : $2.95B GOOG : $402.84B
Gross Profit (TTM) NICE : $1.96B GOOG : $240.30B
EBITDA (TTM) NICE : $854.96M GOOG : $171.18B

Returns By Period

In the year-to-date period, NICE achieves a -2.59% return, which is significantly higher than GOOG's -5.96% return. Over the past 10 years, NICE has underperformed GOOG with an annualized return of 5.59%, while GOOG has yielded a comparatively higher 23.01% annualized return.

NICE

• 1D: -0.14%
• 1M: -5.39%
• YTD: -2.59%
• 6M: -20.89%
• 1Y: -29.00%
• 3Y*: -21.65%
• 5Y*: -13.36%
• 10Y*: 5.59%

GOOG

• 1D: 2.80%
• 1M: -3.67%
• YTD: -5.96%
• 6M: 20.27%
• 1Y: 86.25%
• 3Y*: 41.93%
• 5Y*: 22.70%
• 10Y*: 23.01%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

NICE vs. GOOG — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NICE

NICE Risk / Return Rank: 16
NICE Sharpe Ratio Rank: 12
NICE Sortino Ratio Rank: 14
NICE Omega Ratio Rank: 14
NICE Calmar Ratio Rank: 20
NICE Martin Ratio Rank: 21

GOOG

GOOG Risk / Return Rank: 94
GOOG Sharpe Ratio Rank: 96
GOOG Sortino Ratio Rank: 96
GOOG Omega Ratio Rank: 94
GOOG Calmar Ratio Rank: 91
GOOG Martin Ratio Rank: 95

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NICE vs. GOOG - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for NICE Ltd. (NICE) and Alphabet Inc (GOOG). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	NICE	GOOG	Difference
Sharpe ratio Return per unit of total volatility	-0.68	2.88	-3.56
Sortino ratio Return per unit of downside risk	-0.77	3.83	-4.60
Omega ratio Gain probability vs. loss probability	0.90	1.48	-0.58
Calmar ratio Return relative to maximum drawdown	-0.61	4.31	-4.92
Martin ratio Return relative to average drawdown	-1.10	16.52	-17.62
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

NICE vs. GOOG - Sharpe Ratio Comparison

The current NICE Sharpe Ratio is -0.68, which is lower than the GOOG Sharpe Ratio of 2.88. The chart below compares the historical Sharpe Ratios of NICE and GOOG, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	NICE	GOOG	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.68	2.88	-3.56
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	-0.36	0.74	-1.10
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.18	0.80	-0.63
Sharpe Ratio (All Time) Calculated using the full available price history	0.25	0.76	-0.51

Correlation

The correlation between NICE and GOOG is 0.41, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

NICE vs. GOOG - Dividend Comparison

NICE has not paid dividends to shareholders, while GOOG's dividend yield for the trailing twelve months is around 0.28%.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
NICE NICE Ltd.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.14%	0.76%	0.91%
GOOG Alphabet Inc	0.28%	0.26%	0.32%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Drawdowns

NICE vs. GOOG - Drawdown Comparison

The maximum NICE drawdown since its inception was -93.23%, which is greater than GOOG's maximum drawdown of -44.60%. Use the drawdown chart below to compare losses from any high point for NICE and GOOG.

Drawdown Indicators

	NICE	GOOG	Difference
Max Drawdown Largest peak-to-trough decline	-93.23%	-44.60%	-48.63%
Max Drawdown (1Y) Largest decline over 1 year	-46.55%	-20.75%	-25.80%
Max Drawdown (5Y) Largest decline over 5 years	-69.74%	-44.60%	-25.14%
Max Drawdown (10Y) Largest decline over 10 years	-69.74%	-44.60%	-25.14%
Current Drawdown Current decline from peak	-65.05%	-14.44%	-50.61%
Average Drawdown Average peak-to-trough decline	-34.97%	-8.97%	-26.00%
Ulcer Index Depth and duration of drawdowns from previous peaks	26.02%	5.41%	+20.61%

Volatility

NICE vs. GOOG - Volatility Comparison

The current volatility for NICE Ltd. (NICE) is 8.32%, while Alphabet Inc (GOOG) has a volatility of 9.18%. This indicates that NICE experiences smaller price fluctuations and is considered to be less risky than GOOG based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	NICE	GOOG	Difference
Volatility (1M) Calculated over the trailing 1-month period	8.32%	9.18%	-0.86%
Volatility (6M) Calculated over the trailing 6-month period	32.00%	19.48%	+12.52%
Volatility (1Y) Calculated over the trailing 1-year period	42.78%	30.20%	+12.58%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	37.31%	30.70%	+6.61%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	31.71%	28.74%	+2.97%

Financials

NICE vs. GOOG - Profitability Comparison

The chart below illustrates the profitability comparison between NICE Ltd. and Alphabet Inc over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

NICE - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, NICE Ltd. reported a gross profit of 517.06M and revenue of 791.41M. Therefore, the gross margin over that period was 65.3%.

GOOG - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Alphabet Inc reported a gross profit of 68.06B and revenue of 113.83B. Therefore, the gross margin over that period was 59.8%.

NICE - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, NICE Ltd. reported an operating income of 177.32M and revenue of 791.41M, resulting in an operating margin of 22.4%.

GOOG - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Alphabet Inc reported an operating income of 35.93B and revenue of 113.83B, resulting in an operating margin of 31.6%.

NICE - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, NICE Ltd. reported a net income of 151.49M and revenue of 791.41M, resulting in a net margin of 19.1%.

GOOG - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Alphabet Inc reported a net income of 34.46B and revenue of 113.83B, resulting in a net margin of 30.3%.