NFLX vs. ROKU

Last updated Apr 2, 2026

Compare and contrast key facts about Netflix, Inc. (NFLX) and Roku, Inc. (ROKU).

Performance

NFLX vs. ROKU - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Netflix, Inc. (NFLX) and Roku, Inc. (ROKU). The values are adjusted to include any dividend payments, if applicable.

NFLX vs. ROKU - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
NFLX Netflix, Inc.	1.91%	5.19%	83.07%	65.11%	-51.05%	11.41%	67.11%	20.89%	39.44%	6.23%
ROKU Roku, Inc.	-12.53%	45.94%	-18.90%	125.21%	-82.16%	-31.27%	147.96%	337.01%	-40.83%	120.34%

Fundamentals

Market Cap NFLX : $412.50B ROKU : $14.45B
EPS NFLX : $2.53 ROKU : $0.59
PE Ratio NFLX : 37.72 ROKU : 161.96
PS Ratio NFLX : 9.17 ROKU : 3.02
PB Ratio NFLX : 15.50 ROKU : 5.44
Total Revenue (TTM) NFLX : $45.18B ROKU : $4.74B
Gross Profit (TTM) NFLX : $21.91B ROKU : $2.07B
EBITDA (TTM) NFLX : $30.25B ROKU : $263.25M

Returns By Period

In the year-to-date period, NFLX achieves a 1.91% return, which is significantly higher than ROKU's -12.53% return.

NFLX

• 1D: -0.62%
• 1M: -1.59%
• YTD: 1.91%
• 6M: -18.40%
• 1Y: 2.92%
• 3Y*: 40.37%
• 5Y*: 12.11%
• 10Y*: 24.63%

ROKU

• 1D: 0.30%
• 1M: -3.25%
• YTD: -12.53%
• 6M: -8.37%
• 1Y: 34.42%
• 3Y*: 12.97%
• 5Y*: -22.15%
• 10Y*: —

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

NFLX vs. ROKU — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

NFLX

NFLX Risk / Return Rank: 40
NFLX Sharpe Ratio Rank: 43
NFLX Sortino Ratio Rank: 38
NFLX Omega Ratio Rank: 38
NFLX Calmar Ratio Rank: 42
NFLX Martin Ratio Rank: 41

ROKU

ROKU Risk / Return Rank: 64
ROKU Sharpe Ratio Rank: 64
ROKU Sortino Ratio Rank: 60
ROKU Omega Ratio Rank: 60
ROKU Calmar Ratio Rank: 67
ROKU Martin Ratio Rank: 68

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

NFLX vs. ROKU - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Netflix, Inc. (NFLX) and Roku, Inc. (ROKU). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	NFLX	ROKU	Difference
Sharpe ratio Return per unit of total volatility	0.09	0.65	-0.57
Sortino ratio Return per unit of downside risk	0.37	1.20	-0.83
Omega ratio Gain probability vs. loss probability	1.05	1.16	-0.12
Calmar ratio Return relative to maximum drawdown	0.06	1.25	-1.20
Martin ratio Return relative to average drawdown	0.12	3.28	-3.16
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

NFLX vs. ROKU - Sharpe Ratio Comparison

The current NFLX Sharpe Ratio is 0.09, which is lower than the ROKU Sharpe Ratio of 0.65. The chart below compares the historical Sharpe Ratios of NFLX and ROKU, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	NFLX	ROKU	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	0.09	0.65	-0.57
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.28	-0.33	+0.61
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.59	—	—
Sharpe Ratio (All Time) Calculated using the full available price history	0.59	0.24	+0.35

Correlation

The correlation between NFLX and ROKU is 0.43, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

NFLX vs. ROKU - Dividend Comparison

Neither NFLX nor ROKU has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

NFLX vs. ROKU - Drawdown Comparison

The maximum NFLX drawdown since its inception was -81.99%, smaller than the maximum ROKU drawdown of -91.91%. Use the drawdown chart below to compare losses from any high point for NFLX and ROKU.

Drawdown Indicators

	NFLX	ROKU	Difference
Max Drawdown Largest peak-to-trough decline	-81.99%	-91.91%	+9.92%
Max Drawdown (1Y) Largest decline over 1 year	-43.35%	-27.69%	-15.66%
Max Drawdown (5Y) Largest decline over 5 years	-75.95%	-91.91%	+15.96%
Max Drawdown (10Y) Largest decline over 10 years	-75.95%	—	—
Current Drawdown Current decline from peak	-28.65%	-80.21%	+51.56%
Average Drawdown Average peak-to-trough decline	-24.85%	-52.34%	+27.49%
Ulcer Index Depth and duration of drawdowns from previous peaks	20.62%	10.58%	+10.04%

Volatility

NFLX vs. ROKU - Volatility Comparison

The current volatility for Netflix, Inc. (NFLX) is 6.95%, while Roku, Inc. (ROKU) has a volatility of 15.13%. This indicates that NFLX experiences smaller price fluctuations and is considered to be less risky than ROKU based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	NFLX	ROKU	Difference
Volatility (1M) Calculated over the trailing 1-month period	6.95%	15.13%	-8.18%
Volatility (6M) Calculated over the trailing 6-month period	26.41%	32.06%	-5.65%
Volatility (1Y) Calculated over the trailing 1-year period	34.12%	52.86%	-18.74%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	42.90%	67.15%	-24.25%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	41.65%	73.96%	-32.31%

Financials

NFLX vs. ROKU - Profitability Comparison

The chart below illustrates the profitability comparison between Netflix, Inc. and Roku, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

NFLX - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Netflix, Inc. reported a gross profit of 5.53B and revenue of 12.05B. Therefore, the gross margin over that period was 45.9%.

ROKU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a gross profit of 606.82M and revenue of 1.39B. Therefore, the gross margin over that period was 43.5%.

NFLX - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Netflix, Inc. reported an operating income of 2.96B and revenue of 12.05B, resulting in an operating margin of 24.5%.

ROKU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported an operating income of 65.97M and revenue of 1.39B, resulting in an operating margin of 4.7%.

NFLX - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Netflix, Inc. reported a net income of 2.42B and revenue of 12.05B, resulting in a net margin of 20.1%.

ROKU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Roku, Inc. reported a net income of 80.48M and revenue of 1.39B, resulting in a net margin of 5.8%.