INTU vs. HUBS

Last updated Apr 2, 2026

Compare and contrast key facts about Intuit Inc. (INTU) and HubSpot, Inc. (HUBS).

Performance

INTU vs. HUBS - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in Intuit Inc. (INTU) and HubSpot, Inc. (HUBS). The values are adjusted to include any dividend payments, if applicable.

INTU vs. HUBS - Yearly Performance Comparison

	2026 (YTD)	2025	2024	2023	2022	2021	2020	2019	2018	2017
INTU Intuit Inc.	-35.59%	6.09%	1.16%	61.76%	-39.12%	70.27%	46.12%	34.11%	25.86%	39.21%
HUBS HubSpot, Inc.	-39.50%	-42.41%	20.02%	100.79%	-56.14%	66.27%	150.12%	26.06%	42.23%	88.09%

Fundamentals

Market Cap INTU : $119.67B HUBS : $12.76B
EPS INTU : $15.42 HUBS : $0.87
PE Ratio INTU : 27.62 HUBS : 278.36
PEG Ratio INTU : 1.65 HUBS : 0.32
PS Ratio INTU : 5.96 HUBS : 4.08
PB Ratio INTU : 6.28 HUBS : 6.17
Total Revenue (TTM) INTU : $20.12B HUBS : $3.13B
Gross Profit (TTM) INTU : $16.34B HUBS : $2.62B
EBITDA (TTM) INTU : $5.82B HUBS : $121.45M

Returns By Period

In the year-to-date period, INTU achieves a -35.59% return, which is significantly higher than HUBS's -39.50% return. Over the past 10 years, INTU has underperformed HUBS with an annualized return of 15.95%, while HUBS has yielded a comparatively higher 18.86% annualized return.

INTU

• 1D: -1.51%
• 1M: 1.63%
• YTD: -35.59%
• 6M: -37.10%
• 1Y: -30.14%
• 3Y*: -0.87%
• 5Y*: 2.15%
• 10Y*: 15.95%

HUBS

• 1D: -0.54%
• 1M: -7.89%
• YTD: -39.50%
• 6M: -44.85%
• 1Y: -58.28%
• 3Y*: -17.27%
• 5Y*: -12.95%
• 10Y*: 18.86%

*Multi-year figures are annualized to reflect compound growth (CAGR)

Return for Risk

INTU vs. HUBS — Risk / Return Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.

INTU

INTU Risk / Return Rank: 13
INTU Sharpe Ratio Rank: 7
INTU Sortino Ratio Rank: 10
INTU Omega Ratio Rank: 10
INTU Calmar Ratio Rank: 23
INTU Martin Ratio Rank: 15

HUBS

HUBS Risk / Return Rank: 6
HUBS Sharpe Ratio Rank: 3
HUBS Sortino Ratio Rank: 4
HUBS Omega Ratio Rank: 5
HUBS Calmar Ratio Rank: 10
HUBS Martin Ratio Rank: 8

The rank (0–100) shows how this investment's returns compare to the risk taken. Higher = better. Based on the past 12 months of data, combining Sharpe, Sortino, and other metrics used by quantitative funds and institutional investors.

INTU vs. HUBS - Risk-Adjusted Trends Comparison

This table presents a comparison of risk-adjusted performance metrics for Intuit Inc. (INTU) and HubSpot, Inc. (HUBS). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

	INTU	HUBS	Difference
Sharpe ratio Return per unit of total volatility	-0.84	-1.05	+0.21
Sortino ratio Return per unit of downside risk	-1.07	-1.63	+0.56
Omega ratio Gain probability vs. loss probability	0.86	0.79	+0.07
Calmar ratio Return relative to maximum drawdown	-0.54	-0.84	+0.29
Martin ratio Return relative to average drawdown	-1.28	-1.52	+0.24
Data is calculated on a 1-year rolling basis and updated daily. The trend shows the change in the indicator over the past month.

INTU vs. HUBS - Sharpe Ratio Comparison

The current INTU Sharpe Ratio is -0.84, which is comparable to the HUBS Sharpe Ratio of -1.05. The chart below compares the historical Sharpe Ratios of INTU and HUBS, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

Sharpe Ratios by Period

	INTU	HUBS	Difference
Sharpe Ratio (1Y) Calculated over the trailing 1-year period	-0.84	-1.05	+0.21
Sharpe Ratio (5Y) Calculated over the trailing 5-year period	0.06	-0.25	+0.31
Sharpe Ratio (10Y) Calculated over the trailing 10-year period	0.49	0.38	+0.11
Sharpe Ratio (All Time) Calculated using the full available price history	0.38	0.40	-0.02

Correlation

The correlation between INTU and HUBS is 0.55, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

Dividends

INTU vs. HUBS - Dividend Comparison

INTU's dividend yield for the trailing twelve months is around 1.05%, while HUBS has not paid dividends to shareholders.

	TTM	2025	2024	2023	2022	2021	2020	2019	2018	2017	2016	2015
INTU Intuit Inc.	1.05%	0.65%	0.60%	0.52%	0.72%	0.38%	0.57%	0.74%	0.83%	0.89%	1.08%	1.09%
HUBS HubSpot, Inc.	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%	0.00%

Drawdowns

INTU vs. HUBS - Drawdown Comparison

The maximum INTU drawdown since its inception was -75.29%, roughly equal to the maximum HUBS drawdown of -75.43%. Use the drawdown chart below to compare losses from any high point for INTU and HUBS.

Drawdown Indicators

	INTU	HUBS	Difference
Max Drawdown Largest peak-to-trough decline	-75.29%	-75.43%	+0.14%
Max Drawdown (1Y) Largest decline over 1 year	-55.41%	-68.86%	+13.45%
Max Drawdown (5Y) Largest decline over 5 years	-55.41%	-75.43%	+20.02%
Max Drawdown (10Y) Largest decline over 10 years	-55.41%	-75.43%	+20.02%
Current Drawdown Current decline from peak	-47.06%	-71.51%	+24.45%
Average Drawdown Average peak-to-trough decline	-23.96%	-22.30%	-1.66%
Ulcer Index Depth and duration of drawdowns from previous peaks	23.62%	37.88%	-14.26%

Volatility

INTU vs. HUBS - Volatility Comparison

The current volatility for Intuit Inc. (INTU) is 12.95%, while HubSpot, Inc. (HUBS) has a volatility of 16.16%. This indicates that INTU experiences smaller price fluctuations and is considered to be less risky than HUBS based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

Volatility by Period

	INTU	HUBS	Difference
Volatility (1M) Calculated over the trailing 1-month period	12.95%	16.16%	-3.21%
Volatility (6M) Calculated over the trailing 6-month period	28.95%	43.98%	-15.03%
Volatility (1Y) Calculated over the trailing 1-year period	36.05%	55.66%	-19.61%
Volatility (5Y) Calculated over the trailing 5-year period, annualized	35.06%	52.71%	-17.65%
Volatility (10Y) Calculated over the trailing 10-year period, annualized	32.53%	49.73%	-17.20%

Financials

INTU vs. HUBS - Profitability Comparison

The chart below illustrates the profitability comparison between Intuit Inc. and HubSpot, Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.

INTU - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, Intuit Inc. reported a gross profit of 3.67B and revenue of 4.65B. Therefore, the gross margin over that period was 78.9%.

HUBS - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Apr 2026, HubSpot, Inc. reported a gross profit of 709.05M and revenue of 846.75M. Therefore, the gross margin over that period was 83.7%.

INTU - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, Intuit Inc. reported an operating income of 855.00M and revenue of 4.65B, resulting in an operating margin of 18.4%.

HUBS - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Apr 2026, HubSpot, Inc. reported an operating income of 48.24M and revenue of 846.75M, resulting in an operating margin of 5.7%.

INTU - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, Intuit Inc. reported a net income of 693.00M and revenue of 4.65B, resulting in a net margin of 14.9%.

HUBS - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Apr 2026, HubSpot, Inc. reported a net income of 54.43M and revenue of 846.75M, resulting in a net margin of 6.4%.