INTU vs. HUBS
INTU (Intuit Inc.) and HUBS (HubSpot, Inc.) are both stocks. Both operate in the Software - Application industry within the Technology sector. Over the past 10 years, INTU returned 10.22%/yr vs 14.45%/yr for HUBS. A 0.56 correlation means they provide meaningful diversification when combined.
Performance
INTU vs. HUBS - Performance Comparison
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Returns By Period
In the year-to-date period, INTU achieves a -60.85% return, which is significantly lower than HUBS's -56.82% return. Over the past 10 years, INTU has underperformed HUBS with an annualized return of 10.22%, while HUBS has yielded a comparatively higher 14.45% annualized return.
INTU
- 1D
- 0.11%
- 1M
- -19.34%
- YTD
- -60.85%
- 6M
- -61.53%
- 1Y
- -65.88%
- 3Y*
- -16.50%
- 5Y*
- -11.18%
- 10Y*
- 10.22%
HUBS
- 1D
- 0.28%
- 1M
- -14.20%
- YTD
- -56.82%
- 6M
- -56.35%
- 1Y
- -67.70%
- 3Y*
- -30.32%
- 5Y*
- -21.69%
- 10Y*
- 14.45%
INTU vs. HUBS - Yearly Performance Comparison
| 2026 (YTD) | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|---|
INTU Intuit Inc. | -60.85% | 6.09% | 1.16% | 61.76% | -39.12% | 70.27% | 46.12% | 34.11% | 25.86% | 39.21% |
HUBS HubSpot, Inc. | -56.82% | -42.41% | 20.02% | 100.79% | -56.14% | 66.27% | 150.12% | 26.06% | 42.23% | 88.09% |
Correlation
The correlation between INTU and HUBS is 0.65, which is moderate. They share some common price drivers but move independently often enough to provide real diversification benefit when combined.
| Correlation | |
|---|---|
Correlation (1Y) Calculated over the trailing 1-year period | 0.65 |
Correlation (3Y) Calculated over the trailing 3-year period | 0.58 |
Correlation (5Y) Calculated over the trailing 5-year period | 0.61 |
Correlation (10Y) Calculated over the trailing 10-year period | 0.59 |
Correlation (All Time) Calculated using the full available price history since Oct 9, 2014 | 0.56 |
The correlation between INTU and HUBS has been stable across timeframes, ranging from 0.56 to 0.65 - a consistent structural relationship.
Fundamentals
INTU:
$71.22B
HUBS:
$9.11B
INTU:
$16.37
HUBS:
$1.91
INTU:
15.76
HUBS:
90.96
INTU:
0.94
HUBS:
0.10
INTU:
3.45
HUBS:
2.77
INTU:
3.45
HUBS:
4.56
INTU:
$20.93B
HUBS:
$3.30B
INTU:
$16.97B
HUBS:
$2.76B
INTU:
$6.65B
HUBS:
$196.96M
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Return for Risk
INTU vs. HUBS — Risk / Return Rank
INTU
HUBS
INTU vs. HUBS - Risk-Adjusted Trends Comparison
This table presents a comparison of risk-adjusted performance metrics for Intuit Inc. (INTU) and HubSpot, Inc. (HUBS). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.
Values are calculated on a 1-year rolling basis and updated daily. Risk-adjusted metrics are more stable over longer periods — use the period switch above to explore them.
| INTU | HUBS | Difference | |
|---|---|---|---|
| Sharpe ratioReturn per unit of total volatility | -0.40 | ||
| Sortino ratioReturn per unit of downside risk | -0.68 | ||
| Omega ratioGain probability vs. loss probability | 0.67 | 0.76 | -0.10 |
| Calmar ratioReturn relative to maximum drawdown | -0.97 | -0.98 | +0.01 |
| Martin ratioReturn relative to average drawdown | -1.86 | -1.63 | -0.23 |
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Drawdowns
INTU vs. HUBS - Drawdown Comparison
The maximum INTU drawdown since its inception was -75.29%, smaller than the maximum HUBS drawdown of -79.72%. Use the drawdown chart below to compare losses from any high point for INTU and HUBS.
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Drawdown Indicators
| INTU | HUBS | Difference | |
|---|---|---|---|
Max DrawdownLargest peak-to-trough decline | -75.29% | -79.72% | +4.43% |
Max Drawdown (1Y)Largest decline over 1 year | -67.86% | -69.19% | +1.33% |
Max Drawdown (3Y)Largest decline over 3 years | -67.86% | -78.92% | +11.06% |
Max Drawdown (5Y)Largest decline over 5 years | -67.86% | -79.72% | +11.86% |
Max Drawdown (10Y)Largest decline over 10 years | -67.86% | -79.72% | +11.86% |
Current DrawdownCurrent decline from peak | -67.82% | -79.66% | +11.84% |
Average DrawdownAverage peak-to-trough decline | -24.17% | -23.32% | -0.85% |
Ulcer IndexDepth and duration of drawdowns from previous peaks | 35.43% | 41.61% | -6.18% |
Volatility
INTU vs. HUBS - Volatility Comparison
The current volatility for Intuit Inc. (INTU) is 17.60%, while HubSpot, Inc. (HUBS) has a volatility of 25.64%. This indicates that INTU experiences smaller price fluctuations and is considered to be less risky than HUBS based on this measure. The chart below showcases a comparison of their rolling one-month volatility.
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Volatility by Period
| INTU | HUBS | Difference | |
|---|---|---|---|
Volatility (1M)Calculated over the trailing 1-month period | 17.60% | 25.64% | -8.04% |
Volatility (6M)Calculated over the trailing 6-month period | 42.57% | 54.73% | -12.16% |
Volatility (1Y)Calculated over the trailing 1-year period | 44.63% | 62.98% | -18.35% |
Volatility (5Y)Calculated over the trailing 5-year period, annualized | 37.65% | 54.98% | -17.33% |
Volatility (10Y)Calculated over the trailing 10-year period, annualized | 34.02% | 50.94% | -16.92% |
Dividends
INTU vs. HUBS - Dividend Comparison
INTU's dividend yield for the trailing twelve months is around 1.80%, while HUBS has not paid dividends to shareholders.
| Position | TTM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
HUBS HubSpot, Inc. | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% |
INTU Intuit Inc. | 1.80% | 0.65% | 0.60% | 0.52% | 0.72% | 0.38% | 0.57% | 0.74% | 0.83% | 0.89% | 1.08% | 1.09% |
Financials
INTU vs. HUBS - Financials Comparison
This section allows you to compare key financial metrics between Intuit Inc. and HubSpot, Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.
Total Revenue: Total amount of money received from sales and other business activities
INTU vs. HUBS - Profitability Comparison
INTU - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported a gross profit of 7.24B and revenue of 8.56B. Therefore, the gross margin over that period was 84.6%.
HUBS - Gross Margin
Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a gross profit of 735.30M and revenue of 881.00M. Therefore, the gross margin over that period was 83.5%.
INTU - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported an operating income of 4.02B and revenue of 8.56B, resulting in an operating margin of 47.0%.
HUBS - Operating Margin
Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported an operating income of 27.94M and revenue of 881.00M, resulting in an operating margin of 3.2%.
INTU - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, Intuit Inc. reported a net income of 3.06B and revenue of 8.56B, resulting in a net margin of 35.8%.
HUBS - Net Margin
Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2026, HubSpot, Inc. reported a net income of 32.55M and revenue of 881.00M, resulting in a net margin of 3.7%.
Frequently Asked Questions
INTU and HUBS have a correlation of 0.65, meaning they provide meaningful diversification benefit when combined. Depending on your allocation goals, holding both could reduce overall portfolio risk.
HUBS has higher volatility (25.64%) compared to INTU (17.60%). In terms of maximum drawdown, INTU dropped -75.29% vs HUBS's -79.72%.
HUBS currently has the higher Sharpe Ratio (-1.08 vs -1.48), meaning it's delivered slightly more return per unit of risk over the trailing 12 months. However, this ranking shifts over time - use the Risk/Return Score above for a more comprehensive view that combines Sharpe, Sortino, and other measures used by quantitative funds.
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