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HNST vs. SHOP
Performance
Risk-Adjusted Performance
Dividends
Drawdowns
Volatility
Financials

Correlation

The correlation between HNST and SHOP is 0.45, which is considered to be moderate. This suggests that the two assets have some degree of positive relationship in their price movements. Moderate correlation can be acceptable for portfolio diversification, offering a balance between risk and potential returns.

HNST vs. SHOP

Last updated Jun 3, 2025

Compare and contrast key facts about The Honest Company, Inc. (HNST) and Shopify Inc. (SHOP).

Scroll down to visually compare performance, riskiness, drawdowns, and other indicators and decide which better suits your portfolio: HNST or SHOP.

Performance

HNST vs. SHOP - Performance Comparison

The chart below illustrates the hypothetical performance of a $10,000 investment in The Honest Company, Inc. (HNST) and Shopify Inc. (SHOP). The values are adjusted to include any dividend payments, if applicable.

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Key characteristics

Sharpe Ratio

HNST:

1.29

SHOP:

1.34

Sortino Ratio

HNST:

2.01

SHOP:

2.15

Omega Ratio

HNST:

1.24

SHOP:

1.29

Calmar Ratio

HNST:

0.91

SHOP:

1.19

Martin Ratio

HNST:

3.02

SHOP:

5.75

Ulcer Index

HNST:

26.83%

SHOP:

14.35%

Daily Std Dev

HNST:

68.41%

SHOP:

60.58%

Max Drawdown

HNST:

-95.22%

SHOP:

-84.82%

Current Drawdown

HNST:

-78.13%

SHOP:

-36.98%

Fundamentals

Market Cap

HNST:

$554.49M

SHOP:

$137.91B

EPS

HNST:

-$0.02

SHOP:

$1.23

PS Ratio

HNST:

1.42

SHOP:

14.70

PB Ratio

HNST:

3.07

SHOP:

12.51

Total Revenue (TTM)

HNST:

$389.37M

SHOP:

$9.38B

Gross Profit (TTM)

HNST:

$150.45M

SHOP:

$4.68B

EBITDA (TTM)

HNST:

$7.71M

SHOP:

$1.23B

Returns By Period

In the year-to-date period, HNST achieves a -27.42% return, which is significantly lower than SHOP's 0.20% return.

HNST

YTD

-27.42%

1M

0.80%

6M

-39.62%

1Y

86.99%

3Y*

15.55%

5Y*

N/A

10Y*

N/A

SHOP

YTD

0.20%

1M

7.35%

6M

-5.70%

1Y

80.12%

3Y*

44.42%

5Y*

6.93%

10Y*

44.21%

*Annualized

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The Honest Company, Inc.

Shopify Inc.

Go deeper with the Portfolio Analysis tool — backtest performance, assess risk, compare to benchmarks, and more

Risk-Adjusted Performance

HNST vs. SHOP — Risk-Adjusted Performance Rank

Compare risk-adjusted metric ranks to identify better-performing investments over the past 12 months.
HNST
The Risk-Adjusted Performance Rank of HNST is 8383
Overall Rank
The Sharpe Ratio Rank of HNST is 8787
Sharpe Ratio Rank
The Sortino Ratio Rank of HNST is 8585
Sortino Ratio Rank
The Omega Ratio Rank of HNST is 8181
Omega Ratio Rank
The Calmar Ratio Rank of HNST is 8282
Calmar Ratio Rank
The Martin Ratio Rank of HNST is 7878
Martin Ratio Rank
SHOP
The Risk-Adjusted Performance Rank of SHOP is 8787
Overall Rank
The Sharpe Ratio Rank of SHOP is 8888
Sharpe Ratio Rank
The Sortino Ratio Rank of SHOP is 8787
Sortino Ratio Rank
The Omega Ratio Rank of SHOP is 8686
Omega Ratio Rank
The Calmar Ratio Rank of SHOP is 8686
Calmar Ratio Rank
The Martin Ratio Rank of SHOP is 8888
Martin Ratio Rank
The risk-adjusted ranks indicate the investment's position relative to the market. A rank closer to 100 signifies top-performing investments, while a rank closer to 0 might suggest underperformance, based on the selected ratio. The values are calculated based on the past 12 months of returns.

HNST vs. SHOP - Risk-Adjusted Performance Comparison

This table presents a comparison of risk-adjusted performance metrics for The Honest Company, Inc. (HNST) and Shopify Inc. (SHOP). Risk-adjusted metrics are performance indicators that assess an investment's returns in relation to its risk, enabling a more accurate comparison of different investment options.

The current HNST Sharpe Ratio is 1.29, which is comparable to the SHOP Sharpe Ratio of 1.34. The chart below compares the historical Sharpe Ratios of HNST and SHOP, offering insights into how both investments have performed under varying market conditions. These values are calculated using daily returns over the previous 12 months.

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Go to the full Sharpe Ratio tool to analyze any stock or portfolio. Customize time frames, set your own risk-free rate, and more

Dividends

HNST vs. SHOP - Dividend Comparison

Neither HNST nor SHOP has paid dividends to shareholders.

Tickers have no history of dividend payments

Drawdowns

HNST vs. SHOP - Drawdown Comparison

The maximum HNST drawdown since its inception was -95.22%, which is greater than SHOP's maximum drawdown of -84.82%. Use the drawdown chart below to compare losses from any high point for HNST and SHOP.

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Go to the full Drawdowns tool for more analysis options, including inflation-adjusted drawdowns, and more

Volatility

HNST vs. SHOP - Volatility Comparison

The Honest Company, Inc. (HNST) has a higher volatility of 19.51% compared to Shopify Inc. (SHOP) at 16.93%. This indicates that HNST's price experiences larger fluctuations and is considered to be riskier than SHOP based on this measure. The chart below showcases a comparison of their rolling one-month volatility.

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Financials

HNST vs. SHOP - Financials Comparison

This section allows you to compare key financial metrics between The Honest Company, Inc. and Shopify Inc.. You can select fields from income statements, balance sheets, and cash flow statements to easily visualize and compare the financial health of both companies.

Quarterly
Annual

Total Revenue: Total amount of money received from sales and other business activities

0.00500.00M1.00B1.50B2.00B2.50B3.00B20212022202320242025
97.25M
2.36B
(HNST) Total Revenue
(SHOP) Total Revenue
Values in USD except per share items

HNST vs. SHOP - Profitability Comparison

The chart below illustrates the profitability comparison between The Honest Company, Inc. and Shopify Inc. over time, highlighting three key metrics: Gross Profit Margin, Operating Margin, and Net Profit Margin.
Gross Margin
Operating Margin
Net Margin
Quarterly
Annual
20.0%30.0%40.0%50.0%60.0%20212022202320242025
38.7%
49.5%
(HNST) Gross Margin
(SHOP) Gross Margin
HNST - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2025, The Honest Company, Inc. reported a gross profit of 37.67M and revenue of 97.25M. Therefore, the gross margin over that period was 38.7%.

SHOP - Gross Margin

Gross margin is calculated as gross profit divided by revenue. For the three months ending on Jun 2025, Shopify Inc. reported a gross profit of 1.17B and revenue of 2.36B. Therefore, the gross margin over that period was 49.5%.

HNST - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2025, The Honest Company, Inc. reported an operating income of 2.51M and revenue of 97.25M, resulting in an operating margin of 2.6%.

SHOP - Operating Margin

Operating margin is calculated as operating income divided by revenue. For the three months ending on Jun 2025, Shopify Inc. reported an operating income of 203.00M and revenue of 2.36B, resulting in an operating margin of 8.6%.

HNST - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2025, The Honest Company, Inc. reported a net income of 3.25M and revenue of 97.25M, resulting in a net margin of 3.4%.

SHOP - Net Margin

Net margin is calculated as net income divided by revenue. For the three months ending on Jun 2025, Shopify Inc. reported a net income of -682.00M and revenue of 2.36B, resulting in a net margin of -28.9%.